Introducing“Cheque-In”

Presented by Marketing Team Harmeet SinghPreeti ChaudharyMehtab Singh

04/20/23

Agenda

Service Overview How to Use Terms of Use Positioning Target Market Price Place Promotion Budget Financial Objectives Call to Action

Service Overview

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Why Use Cheque-In

Make your Banking more smarter and convenient

4 Million cheques are written each day in Canada

33% of Canadians visit a branch to deposit a cheque

How to Cheque-In

http://blogs.edmontonjournal.com/2013/06/17/ing-direct-lets-you-deposit-cheques-from-your-smartphone-or-tablet/

Terms Of Use For Mobile Remote Deposit

The service

Agency

Hardware & Software

Cheque Criteria

Geographic limitation

Destruction of paper cheque

Duplicate deposits

Limits

Alterations

Representations

Indemnifications

Further obligations

Cancellations

Consent

Positioning

First mover advantage Differentiation

Price

Perceived Value to customersSimple and convenientTime SavingNo waiting in queue

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TARGET MARKET

• Existing Account Holders.

• Smart Phone Users

• Region.

• Income.

• Gender.

• Age.

Price

Download Cheque-In App FREE

No Monthly fee for all customers

We can do this because we eliminate costs by having no branches

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Place

Canada wide however with a focus on major cities Accessibility. Availability (24*7). Affordability

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Promotion

Prime Time TV Slot – English and French Radio Out of home Newspaper ING Direct website Social Media – Facebook and Twitter Fan page

Budget

Advertising Type Description Cost1 Time Creative Production Cost & Placement Fee

$320,000 + 800,000 ( 200,000 * 4 Months) = $1,120,000

1 Time Creative Production Cost & Placement Fee

$20,000 + $ 175,000 = $195,000 (Toatl Circulation = 24,92,100)

Out Of Home( Street Level & Mall Poster) Creation Cost + Placement Cost $180,000 + $52,000 = $232,000(4

weeks rate for both)

ING DIRECT "Cheque-IN"

Advertising Cost

Prime Time Tv Spot( Canadian Specialist Tv Station)

Total Cost $1,765,000

ING DIRECT Website Labour Cost $48,000(Social Media Specialist Salary)

Social Media ( Facebook, Twitter) Labour Cost Inclusive In Above Cost

Radio Mid Level Radio Presence$20,000(creative cost) + $150,000(1

Month cost) = $170,000

Newspaper

Financial Objectives

Total Customer base – 2 Million

500000 customers to use this service in next 12 month

75000 new aqusiitions in next 12 months

Increases Annual Profit Increased customer retention Increased referrals

Summary (CALL TO ACTION)

Easy and convenient banking experience for our customers Service at no cost Collaborating in the face of change

CHEQUE-IN. BELIEVE IT.

Thank You