introducing 4th generation apple tv

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  • Hey Siri, give us a hint.

    JoinushereonSeptember9at10a.m.PDTtowatchthekeynotelive.

  • Thefutureoftelevision.TVisamajorpartofourlives.Wegathertogetheraroundourbigscreenstowatchbigshows

    andbigevents.Yetsomehow,theoverallexperienceofTVhascontinuedtostagnate.Untilnow.Itallstartsbyrecognizingthatappsarethefutureoftelevision.HBONOW,WatchESPN,Netflix,Hulu,iTunes appsarequicklybecominghowwewatchtoday.Sowebuiltanew foundationaroundthisvisionwithanewoperatingsystemcalledtvOS,innovativewaystoconnectwithyourscreen,andasmartuseofSiritosearchforsomethingtowatch.ThisisthenewApple

    TV.Thisiswheretelevisionis headed.

  • Its all about apps.Appsarethefutureoftelevision.Thinkaboutit.Onyourmobiledevicesandcomputers,youalreadyuseappssuchasNetflix,Hulu,WatchESPN,andiTunesto watchTVshows.AndthatsexactlywhereTVinthelivingroomisheaded.Appshaveliberatedtelevision.Theyallowyoutomakeindividualchoicesaboutwhatyouwanttowatch.Andwhenandwhereyouwanttowatchit.WiththenewApple TVanditspowerfulnewtvOS,developersarecreatingexperiencesthatwillchangewhatyouexpectfromyourbigscreen,makingyourTV feelaspersonalasyour

    iPhoneor iPad.

  • Entertainment

    All the entertainment your TV can handle.iTunesmoviesandTVshows.NetflixandHulu.ABCandDisney.HBOandSHOWTIME.Livesportsandnews.Andsomuchmore.Ifitsworthwatching,theresdefinitelyanappfor that.

  • Games and More

    Games and apps on TV. Its gonna be huge.TheAppStoreiscomingtoyourTV.Youcanexpectbig,exciting games.Imagineappsthatturnyourlivingroomintoafitnessstudiooraclassroom.Ormultipersonexperiences thatredefinefamilygamenight.Wecantwaittoseewheredeveloperstake this.

  • The television finally gets some technology love.

    WiththeadventofiPhoneandiPad,manyofthebiginnovationsandnewesttechnologieshavefocusedonthesmallscreensthatfitinourpocketsorthat

    wecarryinourhands.Butitstimeourbigscreensshareinthattechnologyandgetanequallyinnovativeexperience.WiththenewAppleTVandtvOS,a

    redesignedinterface,andtheSiriRemote,theresneverbeenabettertimetobea TV.

  • New Interface

    A TV experience youve never experienced.YourTVscreenisallthewayacrosstheroom.ThatswhytheexperienceofusingApple TVisdesignedtoletyoufeellikeyoureinteractingdirectlywithyourTV,notseparatedfrom it.

  • Siri Remote

    Ask more of your television.WithallthesenewappsonyourTV,whatsthebestwaytofindsomethingtowatch?JustaskSiri.WiththeSiriRemote,youtellyourTVexactlywhatyouwanttowatch.OraskSiritogiveyouafewoptions,likeFindmesomefunnyTVshows. SiriautomaticallysearchesacrosspopularserviceslikeiTunes,Netflix,andmore,soyoudonthavetodigthrougheachappindividually.YoucanevenaskSiritolaunchaspecificapp.TheSiriRemotetakestheworkoutofwatching TV.

  • Touch Surface

    So long endless button pushing. Hello swipe.Touchforeverchangedhowweinteractwithourphones.Nowitcomestotheremote.UseyourthumbontheTouchsurfaceoftheSiriRemotetoscroll,select,andnavigateyourTVscreen effortlessly.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    A TV experienceyouve never experienced.

    Untilnow,findingamovieorshowtowatchwasaburden.Youhadtodoallthescrolling,buttonpushing,searching,anddigging.Thenew

    Apple TVisdesignedtotaketheworkoutofwatchingTV.SimplyaskSiritofindsomethingforyou.Bypassallthoseconfusingbuttonswitha

    swipeofyourthumb.Itsanexperiencethatmakesyoufeellikeyoureinteractingdirectlywiththescreen,eventhoughitsontheothersideof

    the room.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    New Interface

    Feel fully immersed in your screen.Even from across the room.Manyoftheproductswemake iPhone,iPad,AppleWatch arebuiltaroundthesameprofoundexperience:connectingyoudirectlywithwhatsonyourscreen.Simple,naturalmovementsofyourfingerplayabigroleinthat.Buthowdoyoucreatethatsameimmersiveexperiencewithascreenthatshangingonthewall10feetaway?ThenewApple TVinterfacesolvesthatfundamentalchallengebyusingTouchandvoicetoreimaginehowyouinteractwithyourTV screen.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    Touch. The most natural way to navigate.TheglassTouchsurfaceonthenewremotewasengineeredtoprovideanexperiencethatfeelsbothfluidandprecise.Whatyourfingerdoesontheremoteisexactlyandimmediatelywhatitdoesonyourscreen.Itssonatural,infact,thatyoureyesdontevenneedto

    lookdown.Youneverhavetohuntforabuttontopressorhavealightonto see.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    Voice. The most efficient interaction tool ever.Theresnoeasierwaytointeractwithsomethingacrosstheroomthanusingyourvoice.TheSiriRemoteletsyoudowhatsnaturaljustsaywhatyouwanttowatch.Siritakesyourightwhereyouwanttogowithouthavingtoclickthroughmultiplemenustoget there.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    A clean design that brings your content to life.ScreensthroughoutthenewAppleTVhavebeendesignedtoletthecontentbethehero.AndtheuseofparallaxmakesmovieandTVshowpostersvisuallycomealivewhileclearlyshowingyouwhereyouareonthescreen.YoullfeellikeyoureinteractingdirectlywithyourTVscreen,notseparatedfrom it.

    A clean design that brings your content to life.ScreensthroughoutthenewAppleTVhavebeendesignedtoletthecontentbethehero.AndtheuseofparallaxmakesmovieandTVshowpostersvisuallycomealivewhileclearlyshowingyouwhereyouareonthescreen.YoullfeellikeyoureinteractingdirectlywithyourTVscreen,notseparatedfrom it.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    Customize the Home screen.MoveyourmostusedappstothetoprowoftheHomescreenforfasteraccess.Forexample,addNetflixtoyourmix,andwhentheiconisselected,shortcutstoNetflixcontentappearabove.Justclickatitletostart watching.

    New cinematic screen savers.WhenyourenotactivelyusingApple TV,itrelaxesbydisplayingaerialHDvideosofstunninglocationsaroundtheworld.ShotspecificallyforApple TV,thesedreamylandscapesdriftacrossyourTV,turningyourbigscreenintoamesmerizingworkof art.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    Siri Remote

    The fastest way to find what youre looking for? Ask Siri.SiritakestheworkoutofwatchingTV.Simplysaywhatmovieorshowyouwanttowatch,andSirifindsitforyou.Itsthateasy.DualmicrophonesallowSiritohearyourcommandsclearly,eveniftheresbackgroundnoise.TellSiriyouwanttowatchaHulushow.OraskittofindNemo.Siriknowsexactlywhatyouretalkingabout.Thedaysofwadingthroughpageafterpageofchoicestotrackdownyourfavoriteshow orusingaremotetotypeineveryletterofamovietitle arethankfullyover.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    Siri does the digging. So you dont have to.Searchingforamovieusedtotakealmostaslongasactuallywatchingthemovie.WithSiri,youcanquicklysearchforamovieorTVshowacrosspopularservices,includingcontentapps suchasiTunesandNetflix.Allyourviewingoptionsaredisplayedonthescreen,soyoucanseewhereamovieorshowcanbefound.Youllalsoseeifitsavailabletorent,buy,or

    watchwithasubscription(ifyoudontalreadyhave one).

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    Refine your search. Siri is smart enough to keep up.WithSiri,youcanmakefollowupcommandsduringyoursearchuntilyoufindexactlywhatyouwant.Forexample,tellSiriyouwanttoseesciencefictionmoviesreleasedinthe70s.Siriwillfindthem.ThennarrowyoursearchfurtherbysayingOnlythegoodones. SiriusesRottenTomatoesreviewstopresentonlythecriticallyacclaimedones.Andbecauseyouretalkingjustasyounormallywould,itallfeelscompletelynatural.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    Siri does more than just search.Sure,SiricanfindmoviesandTVshows.Butthatsjustthebeginning.AskSirito

    showyousportsscores,controlplayback,pulluptheweather,accessyoursettings,andevencheckyourstocks.TellSiritoturnonEnhancedSpeech,whichboostsdialogueandsoftensmusicandsoundeffects,soyoudontwakeupthewholehousewhenyourewatchingalatenightmovie.Orifyoucantunderstandalinefromashow,askWhatdidhejustsay? Siriwillskipbackandtemporarily

    turnonclosedcaptioning,soyoucanseewhatyou missed.

    Playfromthebeginning

    Turnonclosedcaptioning

    Whatsthetemperatureoutside

    WhoiswinningtheCubsgame

    Fastforwardtwominutes

    LaunchBeatSports

    Whatdidhejustsay TurnonEnhancedSpeech

    Whodirectedthismovie

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    Touch Surface

    TV was controlled by buttons. Now its controlled by Touch.TheSiriRemotehasapreciseTouchsurface.Soyoucanuseyour thumbtoswipe,scroll,select,andeasilynavigatearoundyourscreen.Whichmeansnomoreendlessclickingofarrowbuttonstofindwhatyouwant.Andscrubbingforwardorbackwardismoreexactthanever.Insteadofusingclunkyfastforwardorrewindbuttonswhereyoualwaysovershootyourtargetandhavetosettleforcloseenough nowyoujustswipeacrossthetimelineandusethepreviewframestopinpointwhereyouwanttogo.EverymoveyoumakeontheremotesTouchsurfaceismirroredonyourtelevisionscreen.Itssonatural,youllwonderhowyoueverwatchedTVwithout it.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    Touch Surface

    TV was controlled by buttons. Now its controlled by Touch.

    Multidirectionalnavigation

    MoveyourthumbinanydirectionandtheactionismirroredonyourTV screen.

    Clickanywhere

    SimplyclickanywhereontheglassTouchsurfaceto

    makeyourselection.

    Precisetimescrubbing

    Swipequicklywithasweepingmotiontofastforwardand

    rewindacrosslargeamountsoftime.Orswipewithsmaller,moreprecisemovementstogoalmost

    frameby frame.

  • Experience Entertainment GamesandMore MusicandPhotos TechSpecs

    The only remote youll need.NavigatingyourTVwithTouchissuchapleasure,youwontwanttoputthe

    remotedown.Andyoudontreallyhaveto.T

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