What is User Experience Design?

Part Two

Kagonya AworiNairobi, Kenya

What is UX?"User experience" encompasses all

aspects of the end-user's interaction with the company, its

services, and its products.

The first requirement for an exemplary user experience is to meet

the exact needs of the customer……

products that are a joy to own, a joy to use…..

True user experience goes far beyond giving customers what they say they want, or providing

checklist features.”

Don Norman

Definition of user experience

Elements of UXD

Interaction Design

Elements of user experience

User Interface

Design

Visual Design

Graphic Design Communication Design

Information Architecture

Content

Human Factors

Ergonomics

Industrial Design

Sound Design

Service Design

UX ≠ ID ≠ UI

User Experience Design ≠ Interaction Design ≠ User Interface Design

Elements of user experience

Elements of user experience

User Interface Design focus on product

Interaction Design focus on human behaviour

User Experience Design the whole picture

Principles of User Experience Design Recap of Part One

The user comes first

UX principles

“You are not the user. Neither is your boss.”Jessyca Frederick

UX principles

UX principles

Understand thy user

UX principles

“...pay attention to what users do, not what they say.”

Jakob Nielsen

UX principles

Context! Context! Context!

Principles of User Experience Design Part Two

You are an advocate of the user. Empathise

Consider the bigger picture

User Experience design is a continuous process

Research 3 concepts 1 concept Prototyping Final Product

Team Immersion UX process

Great experiences are simple

If the user can’t use it, then it does not work -Susan Dray

To get you started..

Boxes and Arrowshttp://boxesandarrows.com/

UX Boothhttp://www.uxbooth.com/

IxDAhttp://www.ixda.org/

The Design of Everyday ThingsBy Don Norman

Don’t Make Me Think By Steve Krug

About the facilitator

Kagonya Awori is a User Experience Researcher with the iHub UX Lab in Nairobi, Kenya.

She holds a Masters in Human-Computer Interaction from Carnegie Mellon University, USA, an Ivy League, making her the first African with an MHCI from Carnegie Mellon. Kagonya is passionate about catalyzing the knowledge and application of user experience design in the burgeoning tech community in Kenya.