Intro to Typography

COM 460Fall 2010

Importance of type

Functions of type

We use type to…

• Learn information (textbooks)• Help us navigate (maps)• Create visual identities (logos)• Get people’s attention (headlines)• Express emotion!

Type takes up space

Type takes up space

JOHNJohnjohn

JOHN

john

Anatomy

Working with text

Kerning

Tracking

Line spacing (a.k.a. “leading”)

Font families

Type crimes

Types of type

Categories of Type

A few good fonts

Lettermarks

Paul Rand’s Logos