intro to the semantic web (aka web 3.0)
DESCRIPTION
A quick presentation that introduces readers to the principles behind the need and desire for semantic markup, what structured data is, why linked data is so powerful and what it could mean for several sectors. In a single soundbite, web 3.0 is a movement to organise the web.TRANSCRIPT
2012 Best European Search Agency1
Irresistible MovementSemantic web & Age of Participation
Surface turbulenceApp launches / New phones / SERP layout changes
Technology-driven currentsDevice fragmentation / Platform changes / Algorithm updates
2012 Best European Search Agency2
Nor do customer expectationsThe web doesn’t stay still…
1.0Web of documents
Dial-up 56K
Static resources
Few publishers
2.0Web of participation
2mb Broadband
webpages like desktop apps
User-gen content
3.0Web of data
4G & Wifi
Linked data drives experiences
Machines understand & analyse connections
democratise organise
2012 Best European Search Agency3
why is this important?
what are the implications?
How does it apply IRL?
where can I learn more?
the semantic web
If you have a client logo insert into this position on
master slide for all
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extras / features
mileage
colour(s)
engine size trim
wheelbase
doors
cost
CO2 emissions
top speed
Data Vocab
Queries
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The web’s big problem…
Price / Cost
Colour / Paint
Age / Mileage
Extras / Features …Data isn’t consistent
???!!
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Semantic markup is the answer
Price Colour
AgeTrim
Extras Engine size
Location Phone
Opening Hours
Availability
Toyota
Product 1
Product 2
Offer 1
Offer 2
Dealer 1
Dealer 2
Dealer 3
Dealer 4
2012 Best European Search Agency7
Data Vocab
Queries
Model: Rav4Has:AxlesHas:HeightHas:LengthHas:Wheelbase
Trim: BasicIsVariantOf: Model
Feature:CupholderFeature:PowerWindowHas:CargoVolume
Value:500
Unit:LitresConfigurable:Nothing
Derivatives: 1.6DieselIsVariantOf: Trim
EngineDisplacement:Value:1.6Unit:Litres
Transmission:ManualFuel:DieselFixed Parts
Doors:3SeatingCapacity:
Min:1Max:5
Configurables:Colours,AudioOptionsSpecItemCollectionLabel:ColoursDefault:BlueAvailableColours:Silver,Gold,BlackMaxchoice:1Minchoice:1
2012 Best European Search Agency8
What Does Semantic Markup Enable?
Toyota
Product 1
Product 2
Offer 1
Offer 2
Dealer 1
Dealer 2
Dealer 3
Dealer 4
We totally get this!
2012 Best European Search Agency9
What Does Semantic Markup Enable?
people find what they
need faster
much easier to aggregate
data
Huge potential
cost savings
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…but we will feel the impact
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I wouldn’t want to be these guys…
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The application aggregates data
from three independently
developed sources.
The data is used in ways not originally
intended
The cost of aggregation is low,
requiring only a small amount of connective tissue
What’s a semantic web project?
2012 Best European Search Agency13
Publications + employee directory + timesheets + training courses
No expertise data
$38m cost saving
System works – people use it!
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Medical records + historical data on procedures + lifestyle data + blood test
= 12 biopsies @ $10000 each for one patient
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Organisation Possibilities
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Where can I learn more? (Ask this guy)
Harald Sack
Open HPI
Simple course with a certificate!
mp3s sound like Terminator