PAUL CONNOR - EDUCATION GENERAL ASSEMBLY

INTRO TO THE LONDON STARTUP COMMUNITY@paulodiconnio

@GA_London

INTRO TO GA

WHAT IS GENERAL ASSEMBLY?

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WHAT WE TEACH

TECH‣ Web Development ‣ Mobile Development

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BUSINESS DESIGN‣ Product Management ‣ Digital Marketing

‣ Visual Design ‣ User Experience Design

IMPORTANTLY…

WE’RE A STARTUP!4

ABOUT ME

HELLO, I’M PAUL.5

‣ Course Producer at General Assembly London ‣ paulc@generalassemb.ly

‣ @paulodiconnio

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AGENDA

‣ LONDON & THE REST OF THE WORLD ‣ STARTUPS YOU NEED TO KNOW ‣ INVESTORS - VC’S, ANGELS ‣ COMMUNITY HUBS - ACCELERATORS, INCUBATORS, CO-WORKING SPACES ‣ TECH EVENTS TO GO TO ‣ WORKING FOR A STARTUP ‣ SYNC UP WITH LONDON THE STARTUP COMMUNITY Q&A

BEFORE WE START(UP) 7

STARTUPS…

MY THOUGHTS 8

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‣ Disruptive. Offering services that don’t exist or are vast improvements on existing models.

‣ Tech focussed

‣ Huge potential to scale.

‣ Normally, still raising investment.

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LONDON & THE WORLD

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FACTS AND FIGURES

‣LONDON IS THE THIRD LARGEST TECH CLUSTER IN THE WORLD, BUT SAN FRANCISCO AND NYC HAVE MORE LARGE SCALE STARTUPS

‣LONDON HAS A LOT FEWER DEVELOPERS THAN SILICON VALLEY. AROUND 30% OF PRODUCT DEVELOPMENT IS OUTSOURCED.

‣THE AVERAGE AGE OF A STARTUP FOUNDER IN LONDON IS 33.

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FACTS AND FIGURES

‣EQUITY FINANCING FOR VENTURE-BACKED TECH COMPANIES IN LONDON HIT $1.4 BILLION IN 2014, DOUBLING THE AMOUNT IT RAISED LAST YEAR. BUT THAT STILL FALLS BEHIND THE $22 BILLION INVESTED IN SILICON VALLEY, AND THE $1.7 BILLION INVESTED IN NEW YORK-BASED COMPANIES IN JUST THE THIRD QUARTER ALONE. [*2]

‣BY 2016, UK TECH COMPANIES ON TRACK TO CONTRIBUTE 14% OF GDP

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STARTUPS YOU NEED TO KNOW

‣ LONDON’S BIG EXITS:

KING.COM - $7.1 BILLION IPO, 2014 JUSTEAT - $2.44 BILLION IPO, 2014 DEEPMIND - $ 400 MILLION, SOLD TO GOOGLE, 2014 LOVEFILM.COM - $317 MILLION, SOLD TO AMAZON, 2011 TWEETDECK - $40 MILLION, SOLD TO TWITTER, 2011 BETFAIR - $2.48 BILLION IPO, 2010 BEBO - $850 MILLION, SOLD TO AOL, 2008 LAST.FM - $280 MILLION, SOLD TO CBS, 2007

FUNDING CYCLES

CRUNCHBASE.COM ANGEL.CO

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TECHCITYNEWS.COM

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STARTUPS YOU NEED TO KNOW

‣WHAT IS TECH CITY? “ANCHORED IN SHOREDITCH, WE’VE GROWN INTO AN ORGANISATION WHICH DELIVERS PROGRAMMES FOCUSED ON ACCELERATING THE GROWTH OF DIGITAL BUSINESSES, IN LONDON AND CITIES ACROSS THE UK, AT ALL STAGES OF THEIR DEVELOPMENT. EXAMPLES INCLUDE FUTURE FIFTY, DIGITAL BUSINESS ACADEMY AND THE INTERNET OF THINGS LAUNCH PAD.

A PUBLICLY FUNDED ORGANISATION WITH A PRIVATE SECTOR MENTALITY, WE ALSO PROVIDE A VOICE OF ADVOCACY FOR DIGITAL ENTREPRENEURS. WE FEED BACK OUR FINDINGS TO POLICY-MAKERS TO INFLUENCE CHANGE AND WE ARE DEDICATED TO FOSTERING THE RIGHT CONDITIONS TO START, GROW AND SCALE A DIGITAL BUSINESS IN THE UK. WE AIM TO MAKE LIFE BETTER FOR DIGITAL ENTREPRENEURS.” [*5]

*SPOILER* 15

IT’S NOT 3 NERDS SAT ROUND A COMPUTER*

*Sometimes it is…

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STARTUPS YOU NEED TO KNOW

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STARTUPS YOU NEED TO KNOW

‣US -> LONDON

STARTUP SECTORS 18

FINANCE TRAVEL MUSIC RETAILFASHION

‣ Transferwise ‣ GoCardless ‣ Crowdcube ‣ DueDil

‣ CityMapper ‣ One Fine Stay ‣ Secret Escapes ‣ Hailo

‣ Editd ‣ Thread ‣ Stylist Pick ‣ Metail

‣ Songkick ‣ Sofar Sounds ‣ Mixlr ‣ Mixcloud

‣ Not on the High Street

‣ La Zook ‣ StreetHub

AND SO SO MANY MORE!

STARTUPS YOU NEED TO KNOW

WHERE LONDON LEADS THE WAY!19

FINANCE FASHION

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STARTUPS YOU NEED TO KNOW

‣ LONDON’S TOP STARTUP SECTORS: ‣ FINTECH ‣ LONDON HAS MORE FINTECH STARTUPS THAN ANYWHERE IN EUROPE ‣ LEVEL 39, BARCLAYS FINTECH ACCELERATOR

‣ FASHION / E-COMMERCE ‣NEW YORK AND LONDON, NOT SILICON VALLEY, COMPETE FOR THE TOP SPOT FOR STARTUP FASHION ‣UNIVERSAL SHOPPING CARTS, DISCOVERY, AND DATA (LYST, SILKFRED, EDITD) ‣ PURCHASE / RENTAL PLATFORMS (COVETIQUE, GIRL MEETS DRESS)

HOW TO LAND A JOB AT A STARTUP NOT JUST HERE

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TECH BRITAIN

TECHBRITAIN.COM22

‣Search by industry ‣See where startups are located

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WHO’S WHO

ROHAN SILVA CO- FOUNDER AT SECOND HOME, HUBBLE,FORMER SENIOR POLICY ADVISOR ON TECHNOLOGY

DEBORAH RIPPOL DIRECTOR AT UP GLOBAL, COMMUNITY LEAD AT WEWORK SOUTH BANK

GERARD GRECH CEO, TECH CITYFORMER SENIOR DIRECTOR AT BLACKBERRY

EZE VIDRA HEAD OF CAMPUS LONDON, PARTNER AT GOOGLE VENTURES

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WHO’S WHO

ERIC VAN DER KLEIJ HEAD OF LEVEL 39, FORMER HEAD OF TECH CITY

BENJAMIN SOUTHWORTH COFOUNDER OF 3BEARDS, FORMER DEPUTY CEO OF TECH CITY

HUSSEIN KANJI PARTNER, HOXTON VENTURES

EILEEN BURBIDGE PASSION CAPITAL

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WHO’S WHO

…AND ME! JUST KIDDING!

WHERE DO WE GO COMMUNITY HUBS

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VCS, ANGELS, MEDIA

‣VENTURE CAPITAL: ‣ INDEX VENTURES ‣ ACCEL PARTNERS ‣ GOOGLE VENTURES ‣ BALDERTON CAPITAL ‣ DJF ESPIRIT ‣ ATOMICO ‣ PASSION CAPITAL ‣ HOXTON VENTURES ‣ CONNECT VENTURES ‣ WELLINGTON PARTNERS

‣ EDEN VENTURES ‣ PROFOUNDERS CAPITAL ‣ NOTION CAPITAL ‣ PENTECH VENTURES ‣ PLAYFAIR CAPITAL

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VCS, ANGELS, MEDIA

ANGEL.CO/LONDON/INVESTORS

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EQUITY CROWDFUNDING AND LOANS

‣ EQUITY CROWDFUNDING

‣ LOANS

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INCUBATORS AND ACCELERATORS

‣ MICROSOFT VENTURES ‣ VIRGIN STARTUP ‣ OXYGEN ACCELERATOR ‣ WAYRA UK ‣ SEEDCAMP ‣ TECHSTARS ‣ ENTREPRENEUR FIRST ‣ COLLIDER.IO ‣ MASSCHALLENGE

‣ BARCLAYS ACCELERATOR (FINTECH) ‣ STARTUP BOOTCAMP (FINTECH IN LONDON) ‣ HEALTHBOX (HEALTH) ‣ BETHNAL GREEN VENTURES (SOCIAL) ‣ THE BAKERY (AD-TECH) ‣ BBC WORLD-WIDE LABS (MEDIA) ‣ INCUBUS

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VCS, ANGELS

MVP= MINIMAL VIABLE PRODUCT

‣ GROUPON

‣ DROPBOX

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LEAN STARTUP

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COWORKING SPACES

‣ WEWORK ‣ RUNWAY EAST ‣ TECHHUB ‣ GOOGLE CAMPUS ‣ RAINMAKING LOFT ‣ WHITE BEAR YARD ‣ WARNER YARD ‣ THE SOHO COLLECTIVE ‣ CENTRAL WORKING ‣ THE TRAMPERY ‣ THE CUBE ‣ THE HUB / IMPACT HUB ‣ INNOVATION WAREHOUSE

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VCS, ANGELS, MEDIA

COWORKINGLONDON.COM

STARTUP JOBS 35

NEED A JOB?

JOB BOARDS A PLENTY!

‣ESCAPE THE CITY ‣ANGEL LIST ‣SILICON MILK ROUNDABOUT ‣TECH CITY JOBS ‣WORK IN STARTUPS ‣HIRE MY FRIEND ‣UNICORN HUNT ‣DREAMSTAKE SKILLSWAP ‣JOBPAGE ‣ENTERNSHIPS

JOB BOARDS A PLENTY!

‣ESCAPE THE CITY ‣ANGEL LIST ‣SILICON MILK ROUNDABOUT ‣TECH CITY JOBS ‣WORK IN STARTUPS ‣HIRE MY FRIEND ‣UNICORN HUNT ‣DREAMSTAKE SKILLSWAP ‣JOBPAGE ‣ENTERNSHIPS

THERE’S NO BETTER TECH JOB EVENT THAN… 38

9TH & 10TH MAY

NETWORKING EVENTS

‣ MEETUP.COM ‣ STARTUP GRIND ‣ DON’T PITCH ME BRO ‣ GLUG LONDON - DESIGN AND CREATIVE ‣ CREATIVE BYTES ‣ DESIGN + BANTER - DESIGN ‣ LONDON TECHNOLOGY WEEK ‣ HACKER NEWS LONDON ‣ STARTUP WEEKEND ‣ SILICON DRINKABOUT

NETWORKING EVENTS

‣ MEETUP.COM ‣ STARTUP GRIND ‣ DON’T PITCH ME BRO ‣ GLUG LONDON - DESIGN AND CREATIVE ‣ CREATIVE BYTES ‣ DESIGN + BANTER - DESIGN ‣ LONDON TECHNOLOGY WEEK ‣ HACKER NEWS LONDON ‣ STARTUP WEEKEND ‣ SILICON DRINKABOUT

MEETUP.COM 41

NETWORKING EVENTS

‣ MEETUP.COM ‣ STARTUP GRIND ‣ DON’T PITCH ME BRO ‣ GLUG LONDON - DESIGN AND CREATIVE ‣ CREATIVE BYTES ‣ DESIGN + BANTER - DESIGN ‣ LONDON TECHNOLOGY WEEK ‣ HACKER NEWS LONDON ‣ STARTUP WEEKEND ‣ SILICON DRINKABOUT

SILICON DRINKABOUT 43

ONLINE NETWORKING // SLACK CHANNELS

THANKS FOR THE GREAT SUGGESTION IN THE Q&A44

‣ http://techlondon.io (London focused) ‣ http://startupfoundation.co/hashtag_startups/ (global) ‣ http://hashtagnomads.com (global)

NEED SOMEONE TECHY?

FIND SOMEONE TECHNICAL!45

WWW.COFOUNDERSLAB.COM/

SYNC UP WITH LONDON - NEWSLETTERS

‣ GENERAL ASSEMBLY MAILING LIST ‣ 3 BEARDS ‣ ADA’S LIST - WOMEN IN TECH LISTSERV ‣ THE FETCH ‣ ESCAPE THE CITY ‣ STARTUP DIGEST ‣ TECH CITY NEWS ‣ THE DRUM ‣ 3460 MILES ‣ FACEBOOK GROUPS - LONDON STARTUPS, LONDON

STARTUP EVENTS

SYNC UP WITH LONDON - NEWSLETTERS

‣ GENERAL ASSEMBLY MAILING LIST ‣ 3 BEARDS ‣ ADA’S LIST - WOMEN IN TECH LISTSERV ‣ THE FETCH ‣ ESCAPE THE CITY ‣ STARTUP DIGEST ‣ TECH CITY NEWS ‣ THE DRUM ‣ 3460 MILES ‣ FACEBOOK GROUPS - LONDON STARTUPS, LONDON

STARTUP EVENTS

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TECH MEDIA

@MIKEBUTCHER - @TECHCRUNCH @ZEE - FORMERLY @THENEXTWEB @CHARLESARTHUR - FREELANCE, FORMER @GUARDIANTECH @JACKSCHOFIELD - FORMER @GUARDIANTECH @ALEXWOODCREATES - EDITOR @TECHCITYNEWS @ BENJROONEY - FOUNDER @ INFORMILOMEDIA, FORMER WSJ @MARTHALANEFOX - NUMEROUS DIGITAL PROJECTS @HKANJI - OF @HOXTONVENTURES @SHANERICHMOND - FORMER @TELEGRAPHTECH @HAMLESH - INVESTOR

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TECH MEDIA

@INGRIDLUDEN - @TECHCRUNCH @ROBINWAUTERS - FOUNDER @TECH_EU @JEMIMAKISS - TECH EDITOR @GUARDIAN @OLIVIA_SOLON - TECH EDITOR @DAILYMIRROR @IROWAN - EDITOR @WIREDUK @MARTINSFP - @THENEXTWEB @BBCRORYJ - TECH EDITOR @BBC @HANNAHKUCHLER - SF CORRESPONDANT @FT @STUARTDREDGE - MUSIC, APPS, AND TECH @GUARDIAN

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THE BAD

‣ SLOW PACE ‣ COST OF LIVING ‣ WAGES ‣ RISK AVERSE ‣ HIRING TIME PERIOD ‣ FEAR OF FAILURE

THE GOOD

‣ COMMUNITY ‣ CREATIVITY ‣ GROWTH ‣ DIVERSITY ‣ EDUCATION ‣ GOVERNMENT SUPPORT ‣ WORK-LIFE BALANCE

IN SUMMARY

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THANK YOU! @GA_LONDON // @PAULODICONNIO HTTPS://WWW.FACEBOOK.COM/GROUPS/GALONDON/ GENERALASSEMB.LY

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SOURCES:

HTTP://TECHCRUNCH.COM/2012/04/10/STARTUP-GENOME-COMPARES-TOP-STARTUP-HUBS/

HTTP://WWW.FT.COM/CMS/S/0/0FF8687C-8F52-11E4-B080-00144FEABDC0.HTML#AXZZ3NMNHV53Q

HTTP://WWW.TECHCITYUK.COM/INVESTORS/

HTTP://WWW.FT.COM/CMS/S/0/C0A930AE-1408-11E4-B46F-00144FEABDC0.HTML#AXZZ3NMNHV53Q

HTTP://WWW.TECHCITYUK.COM/ABOUT-US/

HTTP://TECHCRUNCH.COM/2014/01/05/FOR-YOUR-DIARY-THE-BEST-EUROPEAN-EVENTS-FOR-STARTUPS-IN-2014/