intro to the 7 pillars of digital marketing #webcongress (miami 2013)
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7 Pillars of Digital Marketing7 Pillars of Digital Marketing #WebCongressMiami#WebCongressMiami
Arman Rousta, CEO
@arousta @blueliner
““Marketing is in Marketing is in EverythingEverything.”.”
@arousta @blueliner
@arousta @blueliner
The 7 Pillars of Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques.
pillar 1. Content (Copy, Video, Photography, Audio)
pillar 2. design UX (Branding, Web Development)
pillar 3. SEO (Organic Search, Organic CSE, Onsite Search)
pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting)
pillar 5. CRM (Customer Service, Email Marketing, Web Analytics)
pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games)
pillar 7. Mobile
7 Pillars of Digital Marketing7 Pillars of Digital Marketing@arousta @blueliner
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@arousta @blueliner
The 49er MatrixThe 49er Matrix
D1. 7 Pillars
D2. 7 Stages
D3. 7 Levels [Skills and Experience]
D4. X Industries
D5. Y Markets [Markets entail Location, Language, Ethnicity, Culture and Demographics]
D6. 3 Eras (or Times)
D7. 4 Modes [Marketing, Creative, Technical, Innovation]
7 Pillars of DM: 7 Dimensions7 Pillars of DM: 7 DimensionsEach dimension acts like a filter, that hones down the area of consideration or focus further
@arousta @blueliner
““EverythingEverything is connected is connected to everything else.”to everything else.”
@arousta @blueliner
Creating Realistic ROI ModelsCreating Realistic ROI Models
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@arousta @blueliner
Do you know how you really spend your time? How long things take?
7 Goal Dimensions (Types)
1. ET [Energy & Time]2. AS [Achievements & Skills]3. IQ [Internal Qualities & States]4. MO [Material Outcomes]5. RQ [Relationship Quality]6. HI [Health Indicators]7. PE [Place & Environment]
Multi-Tiered Goal-Setting
MLA = Minimum Level of Achievement
HLA = High Level of Achievement
BHAG = Big Hairy Audacious Goal Level
““The best marketing is a The best marketing is a greatgreat product or service.” product or service.”
@arousta @blueliner
7 Pillars x 7 Stages = The 49er Matrix7 Pillars x 7 Stages = The 49er Matrix
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@arousta @blueliner
Arman RoustaChief Executive [email protected]
US – Asia – Europe – Latin Americawww.bluelinerny.com
212.904.1240@arousta@blueliner
Thank you for your time!
@arousta @blueliner