intro to systems thinking (for ux)
TRANSCRIPT
INTRO TOSYSTEMSTHINKING
Understanding what Systems Thinking is
Seeing how Systems exist within UX strategy
Knowing the origins and evolution of Systems
Understanding where Systems Thinking is used in the world
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INTRO TO SYSTEMS THINKING
WHAT ISSYSTEMSTHINKING?
INTRO TO SYSTEMS THINKING
“Systems thinking is a discipline of seeing wholes. It is a framework for seeing interrelationships rather
than things, for seeing ‘patterns of change’ rather than static
‘snapshots’”
-Peter Senge
WHAT IS SYSTEMS THINKING?
WHAT IS SYSTEMS THINKING?
Source: The Macroscope, Joel de Rosnay
WHAT IS SYSTEMS THINKING?Analytical Approach:
•Microscope (Worm’s Eye)•Individual elements•Details are made concrete•Short-term solution•Leads to Discipline-oriented
Education•Example: Pesticide used to eliminate
pest from crops. Consequently allows for growth of other competing pests. Potential longterm crop contamination.
Systemic Approach:
•Macroscope (Bird’s Eye)•Relationship between elements•Details are not set in stone•Long-term solution•Leads to Multidisciplinary Education
•Example: Leverage natural enemies of pest to control population density.
WHAT IS SYSTEMS THINKING?
When “Systems” are effective:•Complex problems to help show big picture•Recurring problems made worse by previous
attempts to fix•Problems where solution isn’t obvious:•Dynamically complex•Too much feedback from various sources•Issues where actions affect environment
surrounding subject
Systems thinking can yield drastically different conclusions compared to
traditional forms of analysis.
WHAT IS SYSTEMS THINKING?
More importantly: Systems Thinking is an iterative process.
WHAT IS SYSTEMS THINKING?
NOTE: The following section is intended to reaffirm your approach with UX and the material that has
been given throughout the course.
WHAT IS SYSTEMS THINKING?
WHY DOES IT MATTER TO UX?
INTRO TO SYSTEMS THINKING
WHY DOES IT MATTER TO UX?
WHY DOES IT MATTER TO UX?
WHY DOES IT MATTER TO UX?
Systems are a story of relationships•Does an element continue the flow of energy to the
next element?•Does the element change the flow of energy to the
next element?
WHY DOES IT MATTER TO UX?
Systems are a story of relationships•Does an element continue the journey to the next
element?•Does the element change the journey to the next
element?
WHY DOES IT MATTER TO UX?
WHY DOES IT MATTER TO UX?
APPLICATIONS IN UX STRATEGY:•Lifestyle impact•Product impact• Industry impact•Design impact•Production management• etc
WHY DOES IT MATTER TO UX?
•Does this ad banner emphasis continue the flow to reinforce user experience goals?
•Does this ad banner emphasis change the flow to reinforce user experience goals?
APPLICATIONS IN UX STRATEGY
Lifestyle Impact:•Health•Finances•Relationships•Motivations•Belief•Upbringing• etc
APPLICATIONS IN UX STRATEGY
•Does this neighborhood demographic continue the flow to reinforce user acquisition?
•Does this neighborhood demographic change the flow to reinforce user acquisition?
APPLICATIONS IN UX STRATEGY
Product Impact:•Shelf-life•Materials consumption•Production timeline•Feature demand•MVP•Manpower
APPLICATIONS IN UX STRATEGY
•Does this marketing emphasis continue the flow to reinforce product identity goals?
•Does this marketing emphasis change the flow to reinforce product identity goals?
APPLICATIONS IN UX STRATEGY
Industry Impact:•Resource availability•Competitive Comparison•Consumer Impact•Public Relationship•Political Relationship•Business Relationship•Environmental Impact
APPLICATIONS IN UX STRATEGY
•Does this app continue the flow to reinforce industry value?
•Does this app change the flow to reinforce industry value?
APPLICATIONS IN UX STRATEGY
Design Impact:•Psychological impact•Trends•Cultural awareness•Themes•Brand Identity•Feature reinforcement•Heuristics
APPLICATIONS IN UX STRATEGY
•Does this text amount continue the flow to reinforce user awareness goals?
•Does this text amount change the flow to reinforce user awareness goals?
APPLICATIONS IN UX STRATEGY
Production Management:•Staff Capacity•Stress Level•Task Distribution/Priorities•Budget•Work Relationships•Timeline• etc
APPLICATIONS IN UX STRATEGY
•Does this management software continue the flow to reinforce company cohesion?
•Does this management software change the flow to reinforce company cohesion?
WHERE DID IT COME FROM?
INTRO TO SYSTEMS THINKING
Messerschmitt BF109
The most produced wartime fighter plane in history! (Yes, the text is small. Shh!)
WHERE DID IT COME FROM?
1919, MIT
Norbert Weiner (mathematician)+
Arturo Rosenbleuth (neurophysiologist)= Cybernetics
WHERE DID IT COME FROM?
WHERE DID IT COME FROM?
Source: The Macroscope, Joel de Rosnay
WHERE DID IT COME FROM?
Source: The Macroscope, Joel de Rosnay
WHAT DOES ITIMPACT?
INTRO TO SYSTEMS THINKING
WHAT DOES IT IMPACT?
https://youtu.be/ysa5OBhXz-Q
WHAT DOES IT IMPACT?
WHAT DOES IT IMPACT?
WHAT DOES IT IMPACT?
WHAT DOES IT IMPACT?
WHAT DOES IT IMPACT?
WHAT DOES IT IMPACT?
Systems thinking is used in:•Management•Ecology•Engineering•Policymaking• etc
FURTHERREADING
INTRO TO SYSTEMS THINKING
FURTHER READING
The Macroscope•Joel de Rosnay
FURTHER READING
Business Dynamics•John D. Sterman
BONUS ROUND!INTRO TO SYSTEMS THINKING
CHAOS THEORY: an aspect of a system that seems to have no order, but actually has one.
In these systems, small changes can cause complex changes in the overall system. (Butterfly effect)
!DNUOR SUNOB
CHAOS THEORY:
“Predictability within complex systems.”- Ian Malcolm, Chaotician
!DNUOR SUNOB