intro to social media on mobile at mobile monday brussels
DESCRIPTION
This presentation is a rapid overview of what companie sand brands can do on "mobile social media". Smartphone are more and more used to go to the Internet and it is really the case for social media. Companies must then pay attention to several factors.TRANSCRIPT
Social Media on Mobile
What’s hot for 2013 ?
Georges-Alexandre Hanin
CEO – Founder @mobilosoft
@gahanin
http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-toilettes/169507.htm
33%
36%
http://www.moodoffday.org/
Source: http://www.express.be/sectors/fr/ict/un-tiers-des-belges-utilisent-leur-smartphone-aux-toilettes/169507.htm
54%
In 2013, consumers will look to their mobile devices to maximize absolutely every moment*
http://www.slideshare.net/trendwatching_com/trendwatchingcoms-10-crucial-consumer-trends-for-2013
http://hbr.org/2013/01/how-people-really-use-mobile/ar/1
http://hbr.org/2013/01/how-people-really-use-mobile/ar/1* http://www.ourmobileplanet.com
• 71% Visit social Networks*• 31% Visit at least once a day*
Social shopping
http://www.slideshare.net/mobilosoft/how-do-shoppers-use-their-smartphone-as-a-shopping-companion
63%
37%YesNo
15-25 y
19%
81%
YesNo
40 +
Do they use social media while shopping ?
36%
64%
YesNo
25-40 y
What is their favorite network ?
Foursquare
19%
59%
88%
31%
33%
48%
93%
25%
Men
Ladies
What is their favorite topic ?
About the shop itself
About a totally other topic
About a promo
Aout a product
About an event happening in the store
55%
61%
50%
55%
44%
Percentage
64%
36%YesNo
25-40 y
73%
37%YesNo
15-25 y
47%53%
YesNo
40 +
Will they use more social media while shopping ?
Diesel on Facebook
Total Belgium on Foursquare
Belgium is the Foursquare country !
https://foursquare.com/infographics/500million
Pinterest – by Oscar de la Renta
Critical success factors
1. Think “Action”
2. Optimize for mobile
3. Reward customers
Test your media for mobile
And your places for actions
Mobile video – x39 in 5 years
http://www.businessinsider.com/state-of-internet-slides-2012-10#-59
Snapchat: temporary pictures (for when you are drunk - ;-)))
More info ?
• Contact: [email protected]
• Blog: http://www.mobilosoft.com/blog
• Audit tools:– Test your site: http://www.mobilosoft.com– Test your places: http://www.mobilosoft.com