intro to product management
DESCRIPTION
Product Management 101TRANSCRIPT
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I’M JIMMY SKUROS
HELLO
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ABOUT ME
U of I AlumBachelors in in M.I.S.
Informatics minor
Former Technology ConsultantAccenture
Co-Founder, CEOSoundOff.FM, a music discovery platform for independent musicians
Canaryware, a real-time predictive analytics platform for online publishers
Currently Fooda’s Lead Product Manager
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INTRO TO PRODUCT MANAGEMENT
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THE ROLE
• CEO of the Product
• Focused on WHAT to build
• Fielding the RIGHT customer problem from • Executive team• Customers • Teammates
• Manage the every movement of a product’s lifecycle• Determine product strategy and it works for users• Lead an idea through development & implementation• Measure and iterate
Customer
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Project Manager
Product Designer
Business AnalystData Scientist
MANY HATS
Engineer
Scrum Master
MarketerQA
Customer Support
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CORE RESPONSIBILITIES
Customer Satisfaction
UsabilityMarket Positioning
Strategy & Roadmap
Product Success
Sprint Planning
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MUST HAVES
• Strong Analytical Thinking
• Data Driven Mindset
• Organizational Skills
• Good Judgment
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FROM GOOD TO GREAT
Humble & Fearless
Empathy•Emotional Intelligence•Interpersonal Skills
Tenacity
Technical Chops
Design Based Thinking
Great Judgment
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WHY ITS HARD
Tremendous pressure
Always have to have the answers
Requires constant orientation
Often pulled in many directions
Frequent fire fighting
Constantly relying on others to get stuff done
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WHY ITS GREAT
No two days are the same
Exciting and innovative
Cross functional
Learn how to truly lead• Designers and engineers don’t report to PMs• PMs possess all the responsibility with none of
the authority over personnel • Inspire others through your vision, analysis and
passion
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START TODAYPick up a technical skill• Learn to talk the talk• No line between business & tech
Learn about Agile Software Development• Scrum• Kanban
Start training your product eye• Scrutinize and question other products• Always ask “why”
Read Up• “Inspired” by Marty Cagan•Everything
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Q&A
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PROJECT
HOMEWORK