intro to polls by david – hotjar
TRANSCRIPT
@DavidDarmanin
Introduction to Polls
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Features
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The Big Picture
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1. Drivers
A. “Quick question – How can we make this page better?”
B. “Where exactly did you first hear about us?”
C. “Quick question – why are you looking for [name] today?”
Targeting:
● Show on your highest traffic landing pages.● Try showing the question after a short time e.g. 5 seconds.
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2. Barriers
A. “Quick question – what stopped you from [action] today?”
B. “What are your main concerns or questions about [name]?”
Targeting:
● Target pages with the biggest drop off in funnels.● Start by showing the question when users are abandoning.
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3. Hooks
A. “Quick question – What persuaded you to signup today?”
B. “Thanks for [action]! How are you planning to use [name]?”
Targeting:
● Target your thank you pages with a short delay e.g. 5 seconds.● You can target multiple thank you pages using ‘contains’.
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TIPSA. Don’t force answers into buckets.
Ask open ended questions.
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TIPSB. Download replies and organize them by ‘theme’.
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TIPSC. Use the exact same words your users use
in their replies!
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Thank you!