intro to growing your brand with facebook and twitter
DESCRIPTION
Why should your business use Facebook and Twitter? And how the heck do you do it? An intro to growing both your personal brand and your business' brand with Facebook and Twitter.TRANSCRIPT
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Intro to Growing Your Brand with Facebook and
TwitterTracy Gold
Social Media Consultanttracycgold.com
@tracycgold
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Define Broad Goals
Your Missio
n
Engage
Recruit
Reach
Share
Educate
Network
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Know Your Audience
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Establish Your Voice
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Know the Technology
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Person?• Use as an individual, not as a company
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Do: • Set your comfort levels: who will you connect
with?• Tag friends before and after meetings and events• Promote events
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Don’t:• Post anything you wouldn’t want your boss, mom,
or kid to see
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Page?• Use for your business
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Do:• Use your logo as your profile picture (150 x 150
px)• Use a cool image for your cover, and change it up
(851 by 315 px)
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Do: • Engage with
customers • Connect with other
pages and other businesses
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Do:• Highlight important news
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Don’t:• Sell
Go to localist.com to find out how you can buy!
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Group?• Use for associations and interest groups
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Do:• Take advantage of various notification levels• Bring in the clan for discussion
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Don’t:• Shamelessly self promote
My business is simply the best. Call me at 867-5309 today for a quote.
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What is a tweet?• 140 characters of text that’s sent from a Twitter
account:
• This content is public
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What is a retweet?• Another person’s tweet, resent by a new person,
with attribution• To retweet someone, click the retweet button or
type RT @twittername• This content is public
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What is a mention? • A tweet including another Twitter handle
• Most twitter users pay special attention to mentions
• If you start a tweet with @ and a user’s name, only people who follow both you and that person will see the tweet on their streams
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What is a message?• What Anthony Weiner
messed up• Sent directly to
another Twitter user• This content is private• To send a DM, users
must both be following each other
• Type DM @twitter_user or go to “Direct Messages”
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What is a hashtag?• Any term preceded by the # sign • Click to see all tweets about that term• Hashtags make it easier to have a group conversation
on Twitter • Hashtags help you find people who share your interests• Sometimes, they’re just for fun
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Do:• Tweet:
o Thoughtso Quoteso Adviceo Notes to contactso Links to articleso Links to pictures
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Do:• Use Twitter at
professional and networking events
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Don’t:• Tweet:
o What you had for breakfast
o Personal dramao Anything personal on
the company profileo Your social security
number
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Don’t:• Promote an account without a plan to maintain it
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Don’t:• Click on sketchy links
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Remember Your Goals
Your Missio
n
Engage
Recruit
Reach
Share
Educate
Network
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Questions• Download slides:
o http://bit.ly/CCCslides
• Get in touch:o @tracycgoldo Tracycgold.com
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Image Credits• http://www.flickr.com/photos/kommerij/34397779
14/sizes/m/in/photostream/
• http://www.flickr.com/photos/mhl20/3449326505/sizes/z/in/photostream/
• http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/
• http://www.mediabistro.com/alltwitter/files/2012/02/twitter-2012-statistics.jpg