Intro to Graphic Design & Multimedia

Definition of Graphic Design & Multimedia Technology Convergence Design Process Multimedia Production Cycle Graphic Design Fundamentals

Defining Graphic Design

Not about Software (just tools) Visual Communication Problem Solving “Information Architects” “…The designer conceives, plans, and executes

designs that communicate a specific message to a specific audience within given limitations…”

Defining Multimedia

What is it?

The presentation of a computer application, usually interactive, that incorporates media elements such as text graphics, video, animation and sound on a computer

TV’s sensory power melding Computer interactive data

Delivered by computer or electronic/digitally manipulated means

Technology Convergence

What is convergence? What does it mean?

Melding of tech/media into one appliance PC- Cell Phone- TV- Radio- etc.

The Design Process

Defining the Problem Research (Audience, Constraints, Goals)

Build your Visual Vocabulary- search for samples Build on the work of others- combine in a new original way

Thumbnails Roughs Comprehensives Presentation Ready for Press

Multimedia Production Cycle

Project Planning and Costing Storyboarding Media Components Preproduction/ Production/ Post

production Testing Delivering

Key to Multimedia Production

Key= Creativity + Organization

True Multimedia requires different products in your development toolbox

It Starts With Creativity

Good design is created with a basic understanding of:

- Design processes

- Theories and concepts of design Designer/client relationship governs the entire

design process

Fundamentals of Design

Design elements Line, Shape, Value,

Color, Texture, Space

Design principles Balance, Proximity,

Alignment, Unity, Emphasis, Rhythm

Basic Graphic Design Concepts

Perception Dynamic Balance Gestalt Text Type Layout Color