intro to gotv
TRANSCRIPT
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GETTING OUT YOUR VOTE
Joy CushmanNew Organizing Institute
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INTRODUCTIONS
NOI On Demand
You
Norms
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FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM
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FOLLOWING THE LAW
WWW.AFJ.ORG
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YOUR TRAINER
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AGENDA
What is GOTV?Why do GOTV?Who do we GOTV?How do we GOTV?Get ahead of the gameNext Steps, Q&A
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Q1: WHAT IS GOTV?
a. Grand Old Tele Visionb. Gathering Of The Vibesc. Get Out The Vote
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Q1: WHAT IS GOTV?
a. Grandma’s Old Tele Visionb. Gathering Of The Vibesc. Get Out The Vote
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Q2: WHY DO WE GOTV?
1.
2.
3.
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Q2: WHY DO WE GOTV?
1. To win!
2. To build and demonstrate power
3. To develop leadership & organization
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CONNECT TO YOUR ISSUE
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Q3: WHO DO WE GOTV?SUPPORT
AGAINST UNKNOWN SUPPORTER
VOTE HISTORY
FREQUENT1 2 3
SPORADIC4 5 6
NEVER7 8 9
NEW10 11 12
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Q3: WHO DO WE GOTV?SUPPORT
AGAINST UNKNOWN SUPPORTER
VOTE HISTORY
FREQUENT1 2 3
SPORADIC4 5 6
NEVER7 8 9
NEW10 11 12
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Q4: HOW DO PEOPLE VOTE?
1. 2.
3.
4.
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Q4: HOW DO PEOPLE VOTE?
1. Vote By Mail (Absentee)
2. Early Vote Polling Location
3. Absentee in Person4. Election Day Polling
Location
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Q5: WHAT PERCENTAGE OF PEOPLE VOTED EARLY
IN 2008?1. 8%2. 21%3. 34%4. 63%
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Q5: WHAT PERCENTAGE OF PEOPLE VOTED EARLY
IN 2008?1. 8%2. 21%3. 34%4. 63%
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Q6: WHY DID THEY VOTE EARLY?
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Q6: WHY DID THEY VOTE EARLY?
Because it’s convenient
Because someone organized them to
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Q 7: HOW SHOULD WE CONTACT VOTERS?
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Q 7: HOW SHOULD WE CONTACT VOTERS?
VOLUNTEER LIVE CALLS
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Q 7: HOW SHOULD WE CONTACT VOTERS?
VOLUNTEER LIVE CALLS
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Q 7: HOW SHOULD WE CONTACT VOTERS?
PAID LIVE CALLS
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Q 7: HOW SHOULD WE CONTACT VOTERS?
PAID LIVE CALLS
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Gotta have it If you can . . .Waste of $!
Q 7: HOW SHOULD WE CONTACT VOTERS?
ROBO CALLS
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Q 7: HOW SHOULD WE CONTACT VOTERS?
ROBO CALLS
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Q 7: HOW SHOULD WE CONTACT VOTERS?
DOOR TO DOOR
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Q 7: HOW SHOULD WE CONTACT VOTERS?
DOOR TO DOOR
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Q 7: HOW SHOULD WE CONTACT VOTERS?
GLOSSY MAIL
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Q 7: HOW SHOULD WE CONTACT VOTERS?
GLOSSY MAIL
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Q 7: HOW SHOULD WE CONTACT VOTERS?
DOOR HANGERS
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Q 7: HOW SHOULD WE CONTACT VOTERS?
DOOR HANGERS
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Q 7: HOW SHOULD WE CONTACT VOTERS?
GOTV TEXT MESSAGES
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Q 7: HOW SHOULD WE CONTACT VOTERS?
GOTV TEXT MESSAGES
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Q 7: HOW SHOULD WE CONTACT VOTERS?
GOTV EMAILS
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Q 7: HOW SHOULD WE CONTACT VOTERS?
GOTV EMAILS
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Q 7: HOW SHOULD WE CONTACT VOTERS?
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Q 7: HOW SHOULD WE CONTACT VOTERS?
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Q 7: HOW SHOULD WE CONTACT VOTERS?
VISIBILITY
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Q 7: HOW SHOULD WE CONTACT VOTERS?
VISIBILITY
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Q 7: HOW SHOULD WE CONTACT VOTERS?
RALLY ON THE MALL
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Q 7: HOW SHOULD WE CONTACT VOTERS?
RALLY ON THE MALL
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Q 8: WHAT SHOULD WE SAY?
1. 2. 3.4.5.
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Q 8: WHAT SHOULD WE SAY?
1. Thank you for voting before (if they did)
2. Will you vote?3. Make a plan4. We expect high turnout5. Local organization
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EXTRA CREDIT!GET AHEAD OF THE GAME
Expand the electorate
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EXTRA CREDIT!GET AHEAD OF THE GAME
Clean your list
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EXTRA CREDIT!GET AHEAD OF THE GAME
Make sure your people
can vote easily
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WHAT’S NEXT: THIS WEEK
GOTV Planning 1- Tue, Aug 7, 2012 at 1:00 PM EDT Choosing which voters to target for Get Out the Vote programs, planning backward to have enough volunteers for Election Day, and building a project timeline to lead up to Election Day.
GOTV Planning 2 - Wed, Aug 8, 2012 at 1:00 PM EDT Training volunteers to help with Get Out the Vote efforts, setting up GOTV staging locations, and planning an Election Day timeline.
Rapid Response - Thu, Aug 9, 2012 at 1:00 PM EDTStrategies for responding to an attack using media.
Media and Blogger Outreach - Fri, Aug 10, 2012 at 1:00 PM EDTStrategies for assembling a press and blogger list, and tactics to pitch specific reporters and bloggers with your message.
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WHAT’S NEXT: NEXT WEEKManaging Staff and Volunteers - Mon, Aug 13, 2012 at 1:00 PM EDT Best practices for setting expectations and goals, communicating with staff, hiring, delegating responsibility, and providing feedback.
Leading a Data-Driven Action Program - Tue, Aug 14, 2012 at 1:00 PM EDTStrategic ways to think about data, including best uses of limited resources, setting strategic goals and maintaining accountability, and demonstrating success.
Volunteer Recruitment and Capacity Planning - Wed, Aug 15, 2012 at 1:00 PM EDT Strategies for identifying and recruiting volunteers, planning for long-term capacity to start a volunteer program, and ramping up to Election Day.
Using New Media to Tell the Story - Thu, Aug 16, 2012 at 1:00 PM EDTHow to use New Media to construct a narrative and history for your campaign.
Email Campaigning - Fri, Aug 17, 2012 at 1:00 PM EDTThe use of email in campaigns, review strategies and best practices for writing effective emails, and tips and a checklist for making your email program a success.
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EvaluationQ&A