intro to facebook pages
DESCRIPTION
Presentation about Facebook pages created 2013 and revised Jan. 2014 for my social media strategies class.TRANSCRIPT
Facebook PagesSocial Media Strategies | 2014
Facebook Key Facts• 819 million monthly active users on mobile
products as of June 30, 2013.
• 699 million daily active users on average in June 2013.
• Approximately 80% of daily active users are outside the U.S. and Canada.
• 1.15 billion monthly active users as of June 2013.
• 1 in 5 U.S. website pageviews goes to Facebook.
Why Facebook Pages?
• Facebook Insights (data, data, data)
• Timeline options
• Apps/custom tabs
• Advertising
• High rank in Google search
• Mobile friendly
• Targeted posts / post options
Facebook Insights
Facebook Insights
Timeline
Apps/Custom tabs
Contests
Apps are still a great way to run contests.
Bonus entries for sharing.
Bonus entries for Liking another page.
Advertising
• Allows you to get into the FB news feed
• Promoted posts allow your posts to reach a wider audience
• Sponsored stories show your ad to relevant people
• Ads just got bigger
20 percentrule
20% rule still applies to
cover images in Facebook ads.
Facebook ads analytics
Google Search• 8.5% of
search clicks go to Facebook
Source: Experian 2013 Digital Marketing Report
Mobile
Mobile (check-ins)
Mobile (check-ins)
Mobile (check-ins)
Your friends see where you’re at.
Post options
Post options
Tell your whole story
Cover photo
Cover photo is important...
Tell your whole story
Milestones
Tell your whole story
Pin to top (will remain for 7 days)
Tell your whole story
Highlight posts
Tell your whole story
What to share
What to share• Things that make you unique
• Things that show you’re human
• Info from other local businesses (community)
• Things that encourage interaction
• Tips in your area of expertise
• Responses back to customers
• Peek behind the curtain
What gets into the feed
• The more you interact with with a page, the more likely you are to see that page content in the future
To get more interaction
• Be relevant (know your audience)
• Keep it short (less than 100 characters)
• Ask questions
• Use eye-catching images
• Use fill in the blanks_________
• Ask for interaction
What counts as interaction
To get more interaction
• Offer value
• Be entertaining
• Be educational
• Understand what gets into the news feed
How to get followers
• Organically - through interaction
• Buy Facebook ads and sponsored stories
• Run contests (and team up with others)
• Deals and offers
• Post to your own Facebook profile
More importantly
• Focus on quality followers
• Who cares if you have 1,000,000 followers if they can’t help you succeed
How to set up page• facebook.com/pages/create
This oneallows peopleto check in at your business