intro to crowdstorming at nyu stern school
TRANSCRIPT
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Innovation from very large scale idea search and evaluation
Shaun Abrahamson@shaunabe
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contextcrowdstorming
cases
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“Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty”
“Magnitude of upcoming change will be stunning”
– Mary Meeker, partner KPCB
~ 50% of this disruptions is from crowds
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2003
2001
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20001991
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1995
1999
2005
1996
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Less than a decade to transform the economics of audio/video
Date Source: Skype Journal.
1/1/0
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5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Simultaneous Skype Users [a way of looking at the capacity of the network]
Num
ber o
f Use
rs
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Source: Mary Meeker presentation at All things D.
Peer production FTW
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“Not invented here” to “Proudly found elsewhere”
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And it is not just “technology”.
1999 2012
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Labo
r
Cap
ital
Ass
ets
Influ
ence
Dat
a The crowd as the gateway to critical resources
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Sharing, Commenting, Reviewing
Open Innovation, Co-Creation, Peer ProductionLa
bor*
Cap
ital
Ass
ets
Influ
ence
Dat
a * often focused on innovation
Big Data, Collective Intelligence
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1895 Chicago Times-Herald Contest
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The winning entry – the Duryea automobile
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2005. Same idea with DOD + robots
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Driven by Local Motors
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Driven by LM Client - DARPA
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Driven by LM Community
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What is driving this change?
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Ronald Coase, Nobel Economist“Given that production could be carried on without any organization that is, firms at all, why and under what conditions should we expect firms to emerge?”About 75 years ago
“Transaction Cost” Reduction
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Alex F. Osborn (the O in BBDO, inventor of brainstorming)“when it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas”About 65 years ago
Orders of magnitude process scale changes
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Brand + IP + Confidentiality
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Brand + IP + Confidentiality
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The Right Question
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The Right Question
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The Right Question
The Right Question
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The Right Incentives
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The Right Incentives
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The Coalition
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The Coalition
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Recruiting Participants
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1st 2nd 3rd 5th
Balloons Found 10 9 8 8
MEGAS Money x x x Good x x x Meaning x x x x
Ecosystem Team size 5 8 1 10 Network size 5,000 1,000 50,000* 80,000** Existing network? no no yes yes
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Encourage Results
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From Paul Baran, " On Distributed Communications: MEMORANDUM: RM-3420-PR," AUGUST 1964, the Rand Corporation
The other network that evolved this way
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Monitoring Participation
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Active EditorsRe
tenti
on a
fter 1
yea
r (%
)
Monitoring Participation
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Monitoring Participation
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Monitoring Participation
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Picking The Best
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Picking The Best
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Picking The Best
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META
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Recognize him? What about the device?
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In the fictional Star Trek universe, a tricorder is a multifunction hand-held device used for sensor scanning, data analysis, and recording data.
The medical tricorder is used by doctors to help diagnose diseases and collect bodily information about a patient.
The word "tricorder" is "tri-" and "recorder", referring to the device's three scanning functions: GEO (geological), MET (meteorological), and BIO (biological).
Source - Wikipedia
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A challenge to turn science fiction into reality
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Long timeline to enable development of real prototypes
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Influence = % of the revenue from future sales
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Large % from submitting ideas that are voted on by community + Quirky
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Fraction of a % for helping with research
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More % for helping with naming/branding
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Example of successful stats…
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Partners ensure distribution which provides more incentives to participants
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Crowdstorming
Shaun AbrahamsonNovember 13, 2012
@shaunabe