intro to advt
DESCRIPTION
TRANSCRIPT
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ADVERTISEMENT
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MEANING• The word advertising is derived from
two Latin Words ‘Ad’ and ‘Verto’.• Ad – towards• Verto – I turn• Literally it means to turn the people’s
attention to a specific thing.
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• Advertising is any form of paid non-personal presentation of ideas, goods, or services which has an identified sponsor for the purpose of inducing people to buy.
Weeler
D E F I N I T I O N
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Functions
To differentiate the product from their competitors
To communicate product information
To urge product used
To expand the product distribution
To increase brand preference and loyalty
To reduce overall sales cost
Creates new demands
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To differentiate the product from their competitors
GARNIER FRUCTICS
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To communicate product information
PONDS AGE MIRACLE
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To urge product used
Fair & Lovely
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To expand the product distribution
WATEEN TELECOM
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To increase brand preference and loyalty
COLGATE
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To reduce overall sales cost
MECCA COLA
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ADVANTAGES
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Manufacturers&
Advertising
Increases and stabilizes the sales turn-over
Maintains the existing market and explores the new
Controls product prices
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Middleman &
Advertising
Guarantees quick sales
Minimum efforts
Makes retail price maintenance possible
Sales forecasting
Publicity
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Sales-force &
Advertising
Facilitates selling
Reduces sales-man’s burden of job
Instills self confidence
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Consumers &
Advertising
Driving –force in decision making
Ensures better quality products at reasonable prices
Saves good deal of time
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Society &
Advertising
Uplifts the living standard
Generates gainful employment opportunities
Provides new horizons of knowledge
Upholds the culture of a nation
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LIMITATIONS
Limited capacity Rigid Unbelievable Conditional
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TYPES OF ADVERTISING
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ADVERTISING
Print Advertising
OutdoorAdvertising
BroadcastAdvertising
CovertAdvertising
Public-serviceAdvertising Surrogate
Advertising
Celebrity Advertising
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