intranet pattern languages
DESCRIPTION
Pattern Languages are spoken by every screen we view, everything we see out our windows. There are new patterns to learn with regard to social software. Becoming aware of these new patterns is important.TRANSCRIPT
pattern languagesgetting fluent in social software
Pattern Language: Social Software
2
pattern languages
PromenadesPlaygroundsCommon areasPrivate spacesBoundariesPathwaysNeighborhoodsHousingShoppingIndustrial
Pattern Language: Social Software
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pattern languages
Front lawnFront porchEntrywayKitchenLiving roomFamily roomBedroomsHome officeBasement
Pattern Language: Social Software
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intimacy gradients: intranet
Revenue Generation
Sales Corporate Communications
Technology & Innovation Customer ConnectionInnovation Sensory
Analytical
Flavor University
Customer Portals
Sales Admin
BrandingSales Team
Pattern Language: Social Software
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monologue: web 1.0
sender message receiver
Pattern Language: Social Software
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dialogue: web 2.0
participant conversation participant
Pattern Language: Social Software
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transition requires will
The younger generation will lead, who already communicate with Web 2.0 tools and want more than email to get the job done.
Evolve to web 2.0 using your value chain. Begin with employees, then move to partners and customers.
Roll-out of web 2.0 in B2B requires ample socialization. Practice evangelism and send constant reminders to change behavior and encourage adoption.
Web 2.0 requires a new mindset – an open mindset – don’t be afraid to give users more control of the brand, but exercise diligent brand stewardship along the way.
Pattern Language: Social Software
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transition requires skill
Train, train, and train again. Cloud computing can be an easy way to launch and scale services and strategic initiatives, but spend a fair amount of time teaching those within and outside your organization on how to use the technology.
Never deploy social media for the sake of deploying social media. Develop a strategic rationale that supports business, user and brand objectives.
Web 2.0 lives outside the confines of FONA.com. Engage with our industry. Engage the FONA brand where we already like to go, like LinkedIn, Industry blogs and news aggregation sites, Facebook, MySpace, etc. Drive push/pull brand dynamics.
Pattern Language: Social Software
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old school, centralized command and control
leader
teammember
teammember
teammember
teammember
information expertise decisions
Pattern Language: Social Software
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consultative decision making
leader
teammember
teammember
teammember
teammember
Pattern Language: Social Software
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group consultative
leader
teammember
teammember
teammember
teammember
Pattern Language: Social Software
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communication patterns
synchronous (live)
asynchronous
one-to-one phone IM, video chat face-to-face
email voicemail snail mail
one-to-many
conference call video stream speaker/ audience
email (private) blog (public) twitter, YouTube, Flickr website
many-to-many
conference call chat room
wiki (private/public) Facebook, LinkedIn forum
Pattern Language: Social Software
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social content authoring
Blogs Usually by individual
authors Group or team blogs also
powerful Content is cumulative
(individual posts and responses to them accumulate over time)
Wikis Enable group authorship Content is iterative
(people can undo and redo each other’s work)
Pattern Language: Social Software
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BLOG
Text link text
Text link text
Text link text
Text link text
BLOG
Text link text
Text link text
Text link text
Text link text
NEWS
Text link text
Text link text
Text link text
Text link text
BLOG
Text link text
Text link text
Text link text
Text link text
BLOG
Text link text
Text link text
Text link text
Text link text
NEWS
Text link text
Text link text
Text link text
Text link text
blog patterns
Post TitleArticle text text link, text quote, text, text, link, text link, text.
Rate:Comment(s): 3Bookmark this: Delicious, DiggTag, tag, tag 3/01/2009
Post TitleArticle text, text link, text text text, text, link quote, link, text.
Rate:Comment(s): 3Bookmark this: Delicious, DiggTag, tag, tag 2/25/2009
Post TitleArticle text, text, link, quote, text, text, text, link, text, link, text.
Rate:Comment(s): 3Bookmark this: Delicious, DiggTag, tag, tag 2/19/2009
Website
Website
Pattern Language: Social Software
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micro-blogs140 Characters: life feed, life stream, activity stream, mini-journal
Facebook is our real social graph, real family, friends, college mates co-workers, teachers, colleagues, fellow church mates, fellow parents, friends suggested or referred by real friends.
Twitter is your public social graph. Everything is open, anyone can follow you and there is lot of chatter anytime you tune in. Asymmetrical following and being followed. @name, #topic,
Pattern Language: Social Software
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Can anybody hear me?
once upon a time
Pattern Language: Social Software
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send
receive
saveview
sendedit
send
receive
save view
sendedit
Email storage
Email clutter
Email multiple threads
File storage
File clutter
File versioning mess
email collaboration
If you send an e-mail containing a 1MB attachment to 5 people, it can actually turn into 24MB+ of storage needs for our enterprise.
Pattern Language: Social Software
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email: private channel
Pattern Language: Social Software
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strong ties
you1st
1st1st
1st
1st1st
1st
1st
1st
1st
1st
1st1st
1st
1st
Pattern Language: Social Software
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strong + weak ties
you1st
1st1st
1st
1st1st
1st
1st
1st
1st
1st
1st1st
1st
1st
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd 2nd
2nd
3rd
3rd
3rd
3rd
3rd3rd
3rd
3rd3rd
3rd
3rd 3rd
3rd 3rd
3rd3rd
3rd 3rd
3rd
3rd
3rd
3rd
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3rd
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3rd3rd
3rd
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3rd3rd
3rd
3rd3rd
3rd
3rd3rd
3rd
3rd
3rd
3rd
3rd3rd
3rd3rd
3rd3rd
Pattern Language: Social Software
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private islands of knowledge: strong & weak ties
Pattern Language: Social Software
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wiki collaboration
view
edit, save
WIKI
view
view
view
An easily editable website
collection of web pages
View, edit, save
Version tracking
Email as optional support
edit, save
edit, save
edit, save
Wiki’s in plain english
Pattern Language: Social Software
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Grain BUG Space
MarketInsights Space
Conf. BUG Space
Customer Service Space
Corp Comm Space
Corp Services Space
Finance Space
Rev Gen Space
Tech Innov Space
Beverage BUG Space
HR Space
OrderFulfill Space
IT Space
Sales Service Space
Oper-ations Space
Product-ion Space
Emerging BUG Space
SampleServices Space
wiki pattern: communication “commons”
Pattern Language: Social Software
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vertical and horizontal knowledge sharing
Pattern Language: Social Software
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listening and building knowledge bases
News and Information Flow
Assign a person or team with listening, filtering, and aggregating content
Use social technologies for research, and to better understand FONA's customers, partners, our markets, and our competitors.
Monitoring customers’ conversations with each other will be important.
Pattern Language: Social Software
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customer portals - embracing
Integrating FONA's customers into the way our business works, including using their help to collaborate on products we are creating for them.
Service Reviews Project Management T2T Regulatory Documents Flavor Libraries
Pattern Language: Social Software
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collaboration: innovation, purchasing, partnerships
Year 1
Phase 1
Year 2
Phase 2
Year 3
Phase 3
Pattern Language: Social Software
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collaborative platforms
FONApedia2x4? ARC?
BUGs?
NAD? IFT? QMM?
CRT? HLT?
Pattern Language: Social Software
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unleashing productivity through social software
Your Name
And contact info
Stay closer to our customers
Stay closer to our partners
Collaborate seamlessly across and geographies silos
Respond more nimbly to competitive and market forces
Pattern Language: Social Software
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What gets in our way?
Too much email, un-discoverable knowledge trapped inside
Inaccessible knowledge and content from outside FONA firewall
Too hard to find the real experts, expertise
No good way to collaborate externally
S:\ Shared drive is a unmanaged dumping ground
Too much value hiding on hard drives
No internal platform for web-based knowledge
Pattern Language: Social Software
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web 2.0: millions interacting seamlessly
Pattern Language: Social Software
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how could this help us internally?
?You and your team get to decide
Pattern Language: Social Software
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pattern glossary synchronous channel: face to face (F2F), via the phone, instant messaging pattern
email pattern: creates a private conduit between the sender and receiver(s). Other parties don’t know that the email was sent, and can’t consult its contents.
wiki patterns: several people jointly editing a document or group of documents.
blog pattern: a person publishing personal opinions and observations on a regular basis
social networking pattern: people publishing personal profiles, creating and maintaining their digital social graph, and interacting within their network
article pattern: a writer and editor moving an article or story through an approval chain. An event, a press release, a conference session, etc that is created and published
forum pattern: a structured discussion about an idea or document
web content management pattern: using CMS (Content Management System) software and databases to manage web-based content.
document management pattern: people uploading documents and other binary files.
Social Media pattern: people uploading images (and image manipulation), videos, music.