intranet design: a business approach to a winning design

© 2009 Prescient Digital Media Reproduction without permission is strictly prohibited 1

Intranet Design – A Business

Approach to a Winning Design

Toby Ward, CEO & Catherine Elder, Senior Manager

Prescient Digital Media

1

Condensed Version. Please contact us for full version.


Agenda

• Design Examples

• Design Process

o Assessment - planning – design

• More Examples & Discussion

• NOTE: this presentation on Slideshare only shows a

few of the examples used. For a complete version,

please contact us directly to arrange for a

presentation of the complete version with all 25

intranets.


About Prescient

• Toronto-based consulting firm with consultants also in

Vancouver

• Prescient plans & builds highly effective websites and

intranets that…

o are demonstrably better than the competition;

o make CEOs and users happy; and

o deliver measurable value by increasing sales and

employee productivity.

• Winner of more than a dozen awards incl. a prestigious

Webby Award

• Established 2001; profitable, no debt


Just some of our clients


Services

• Web Blueprinting

• Strategic Planning

• Business Requirements Analysis

• Business Case & ROI Planning

• Blueprint Development

• Benchmarking & Best Practices

• Information Architecture

• Governance

• Measurement Planning

• Vendor Selection & PM

• Design & Development

• Health Content

• eHealth Tools & Databases

• User Research

• Usability Testing

• Content Management &

Workflow

• Usability Testing

• Content Development

• Communications & Marketing

• Site Management

• Corporate Workshops

• Full video & audio production


Think about

• Are you satisfied with your current intranet design?

• Do your stakeholders or partners complain about

home page space?

• Business driven design vs „whim‟ driven design


Intranet Design Process

7


Spin the wheel

Communications

Yello

w

Pers

on

alized

Kitchen sink


Business driven design

• Assessment

o Business stakeholder input

o Employee input

o Benchmarking input

• Planning

o Strategic plan

o Functional plan & personas

o Information architecture

o Wireframes

o Creative brief

o Design

o Design Style guide


Assessment – For Design

• Evaluation of current site

• Review of any data gathered (metrics, employee

satisfaction survey)

• Stakeholder interviews

• Employee surveys

• Usability testing

• Focus groups

• Benchmarking


Scoring / Benchmarking

• On a scale of 1 to 10, with 1=poor and 10=excellent, how

would you rate your website on the following:

o Design and Layout

o Information Architecture and Usability

o Search and Find-ability

o Content

o Tools and innovation

o Planning and Resources


Benchmarking

Gap / Opportunity


Information Architecture

My Stuff

Intranet Name

I Want to:

Tools

• IS Tips

• Meeting room booking

• Glossary Wiki

GO

News

Feature Story 1 – 05/15/09

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elit. Nunc gravida.

Promotions

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Phone Book

Site Search

My Links

• My Business Line

• My Dept

• My Projects

• My forms

Line of Business 1

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Top 5 Downloaded Forms

• Employee benefits

• Vacation

• Expenses

• Lorem

• Lorem

Car pool

RSS

Alerts

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RSS

Line of Business 4


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Line of Business 2


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Last modified: January 5, 2009

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Customer Info | Our Info | Employee Info | Procedures | Forms | Reports & Projects

Privacy | Disclaimer

©2009 Company

Text TTT | Print | Email | Bookmark

1 2 3 4

Customer Info Our Info Employee Info Procedures Forms Reports & Projects

Our Performance

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Customer


Line of Business 3


Quick Links

• Employee handbook

• Employee events

• Departments

• Locations

• Community Involvement

Have you reduced your email use

by using the new intranet?

Yes

No

SubmitView results

Confidentiality

Executive Blog

Heading – 05/15/09

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Submit your comments

GO


Creative Brief

• Review & incorporate brand guidelines

• Determine color palette

• Determine font types, sizes, headers, etc

• Use of images / icons

• Technical parameters / limitations


Design Concepts

• Review creative brief with brand guidelines

• Apply colors, style and images to wireframes

• Review concepts and fine tune

• Get approvals

• Don‟t

o Design by committee

o Expect everyone to like everything


Why client‟s hire us

• Clients describe their sites as:

o Ugly

o Frustrating

o Would like to blow it up

o A garage where everything ends up


What clients want in design

• Make it fun

• Make it sexy

• Make it a place employees want to go

• More color

• More photos

• More of our achievements

• Make it interesting

• Make it engaging


Case study examples

NOTE: this presentation on Slideshare only shows a few

of the examples used. For a complete version, please

contact us directly to arrange for a presentation of the

complete version with all 25 intranets.


Other Intranets

• Verizon

• IBM

• ESPN

• AGL

• EA

• BT

• American Electric Power

• Deloitte

• Bank of America

• Financial Company

• Pepsi

• Coca-Cola

• Sun Microsystems

• Landor

• SaskPower

• Beehive

• Fringe

• Advancial Federal

• CHR Hansen

• Cisco


IBM (IBM Websphere Portal)

Source: IBM, Slideshare.net


IBM > Beehive (custom built)


IBM > Fringe (custom built)


Intranet, Ektron CMS

Source: Prescient Digital Media (client)


Advancial (Adenin‟s Intellienterprise)

Source: Adenin, IntelliEnterprise

http://www.google.ca/url?q=http://www.adenin.com/IntelliEnterprise/Overview.aspx&ei=_NfpSofUGofwsgPD1LTjCA&sa=X&oi=smap&resnum=1&ct=result&cd=1&ved=0CAsQqwMoAA&usg=AFQjCNH6AHOl1uO0Q9NVWs7ZxJnRWumOBw


Bank of America (InternetNews.com)

Source: InternetNews.com


Landor (.ASP & MS SQL)


BT Intranet

Pepsi (Microsoft SharePoint)


Source: Prescient Digital Media (client)


Q & A


“Implementing an Executive Blog”

Thursday, December 1

12 noon - 1pm EST

Next Webinar…


www.PrescientDigital.com

www.PrescientDigital.com


Join the Conversation

• www.IntranetBlog.com

• www.Facebook.com (Search “Intranet Global Forum”)

• www.Twitter.com/tobyward

• www.Twitter.com/Intranet2

• www.Slideshare.net/Prescient/slideshows

• Coming soon: Communexions.com

• www.PrescientDigital.com

• 416.926.8800

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intranet design: a business approach to a winning design

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