intl mtg gs final 1
TRANSCRIPT
International
Meetings
10 steps for creating
business results
Pamela Shepherd, CHSC Wyndham Hotel Group
TRAVEL….. is fatal to prejudice, bigotry, and
narrow mindedness,
and many of our people need it
sorely on these accounts.
Broad, wholesome,
charitable views of men and things cannot be
acquired by vegetating in one
little corner of the earth
all one's lifetime.
Mark Twain
Since 1950 Worldtrade has increased 20
Fold – and it is accelerating! - Fall of the Berlin Wall
- Emergence of Brazil, China, India, Russia
- 65% of world economic growth comes from China, the Gulf Region, India and Southeast Asia.
- Quickly becoming Massive Meeting Infrastructures.
- China = 60+ Convention Centers being built
- Emirates = world’s largest airline by 2017
- 1700 hotel projects worldwide, only 370 in NA
Design for value- 64% of Top-Level executives in the US are now
measuring Meeting ROI
1. The New ROI = “event designers”, or
“meeting architects”.
2. Leave logistical tasks of behind –Focus on strategy
3. Outsource old-school logistics to others,
Third Parties
Use your CVB/ GSO
Meetings = Solutions.
Hot Destinations are still…
Italy
Caribbean
Mexico
EMERGING DESTINATIONS ARE… South America - Peru
Russia
Australia
South Africa
3 C’s Communications – Talk to the right people
Culture – Talk to CVB, DMC, Global Sales
Cost – Currency fluctuations
Communication …
The problem with communication ...
is the illusion that it has been
accomplished.
George Bernard Shaw
England and America are two
countries separated by a common
language.
George Bernard Shaw
Actions Speak Louder than words…
Just not often enough……Mark Twain
Thank you,
Gracias,
Merci,
Danke