intix 2016: can you 'sell out' onslaes in 2 minutes? no: learn why
TRANSCRIPT
Can you 'Sell
out' onsales in
2 minutes?
No; Learn why
D E F I N I T I O N
o All announced tickets
o Individual internet end-users
o Irrevocably purchased
o Credit card payment verified
o Display/email confirmation
Basket has a timer
and a time-out
Typically
7 to 30 minutes
o Multiple browsers
o Multiple devices (desktop, tablet, mobile)
o Purchase in groups (friends / family)
o Not right seating
o Price
o Etc.
Why are baskets / carts left without checkout
10 min. 20 min.
100%
1st time-out 2nd time-out
Not sold
tickets
Not reserved
tickets
Ticket onsales timeline
It’s not possible to sell out
in less than 2x basket / cart
timeout time
10 min. 20 min.
100%
1st time-out 2nd time-out
Not sold
tickets
Not reserved
tickets
Ticket onsales timeline
Users in
ticketing path
o Only enter the number of users in the
ticketing path that could possibly reach the
end of their journey
o Reduce basket / cart time-out with, ex. with
“double timer”
Recommendations
10 min. 20 min.
100%
Not sold
tickets
Not reserved
tickets
Ticket onsales timelineRecommended!
9:45
1:45
Total time
This page
Pre-basket / cart: 1 minute
after a refresh, like on
search page
In basket / cart: 7 minute
total timeout:
o 3 minute basket / cart
finalize confirmation
o 5 minutes on enter
information
o 3 minute on payment
”Double timer”
Questions?