intervento convegno retail elisabetta grassi 140310
TRANSCRIPT
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La scatola architettonica con forte identità
STEFANIA MODETrapani - Italia
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La scatola architettonica minimale
VERSACE JEANS COUTURE
Macau
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La scatola architettonica che si fonde con il prodotto
VERSUS VERSACEJinan
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La scatola architettonica che si fonde con il prodotto
VERSUS VERSACEBasilea
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ELEMENTI DELLA SCATOLA ARCHITETTONICA
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ESEMPIO CONCRETO:
CONCEPT DESIGN STORE SISLEY
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STUDIO ATTUALE DELLE LOCATION:
Milano – Firenze – Roma
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Milano
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Firenze
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Roma
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NUOVA CAMPAGNA VENDITA SISLEY
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STUDIO DEI COMPETITORS
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Stefanel
Guess
Pepe Jeans
Kookai
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SVILUPPO NUOVO CONCEPT
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SVILUPPO PROTOTIPOED ELEMENTI DEL CONCEPT
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TOTAL LOOK
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FOCAL POINT
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JEANS
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MAGLIERIA
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SISLEY STOREMILANO
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SISLEY STOREFIRENZE
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CONCEPT BOOK
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