intervention for chronic and emergency exposure situations communication with the public public and...
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Intervention for Chronic and Emergency Exposure SituationsIntervention for Chronic and Emergency Exposure Situations
Communication with the PublicCommunication with the Public
Public and MediaPublic and Media Communication Communication in an in an Emergency SituationEmergency Situation
LectureLecture
IAEA Post Graduate Educational Course in Radiation Protection and Safety of Radiation Sources
Module X.9 - Communication with the Public 2
IntroductionIntroduction
Communication with the media and the Communication with the media and the public is an essential part of emergency public is an essential part of emergency response preparedness plansresponse preparedness plans
The objectives of this lesson are to The objectives of this lesson are to present and explain principles and basic present and explain principles and basic ways of communication with the media ways of communication with the media and the public in an emergencyand the public in an emergency
Module X.9 - Communication with the Public 3
ContentContent
Working with the mediaWorking with the media On-On-scene media operationsscene media operations Basic communication principlesBasic communication principles The media interviewThe media interview Media Briefing/Interview Planning Media Briefing/Interview Planning
WorksheetWorksheet The press release/news statementsThe press release/news statements SummarySummary
Module X.9 - Communication with the Public 4
BackgroundBackground
People fear what they don’t understandPeople fear what they don’t understand
Few understand radiation, and most Few understand radiation, and most distrust authoritiesdistrust authorities
Honest, accurate, and timely information Honest, accurate, and timely information builds trustbuilds trust
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Effective CommunicationEffective Communication
The importance of The importance of effective effective communications communications with the media with the media cannot be cannot be overlookedoverlooked
In any significant emergency, media In any significant emergency, media interest will be highinterest will be high
News is a 24 hour activityNews is a 24 hour activity
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Communicating with the Media and the Communicating with the Media and the PublicPublic
Why is it important?Why is it important? Provide Provide
information to information to publicpublic
Prevent rumorPrevent rumor
Maintain credibility of response Maintain credibility of response organizationsorganizations
Allow responders to focus on responseAllow responders to focus on response Reduce the psychological impactReduce the psychological impact
Module X.9 - Communication with the Public 7
Principles of CommunicationsPrinciples of Communications
Effective organizations communicate wellEffective organizations communicate well
Less can be moreLess can be more
Have trained communications experts at Have trained communications experts at the executive levelthe executive level
Communication must be on-going and Communication must be on-going and predictablepredictable
Module X.9 - Communication with the Public 8
Principles of Communications (Cont’d)Principles of Communications (Cont’d)
The foundation of trust is opennessThe foundation of trust is openness
Use terms that are simple and easy to Use terms that are simple and easy to understandunderstand
Evaluate your communication program Evaluate your communication program and annual budgetand annual budget
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The Media The Media
Media outlets – ExamplesMedia outlets – Examples BroadcastBroadcast
Television Radio
PrintPrint Newspapers Magazines
Internet Web SitesInternet Web Sites
Module X.9 - Communication with the Public 10
Working With the MediaWorking With the Media
Media expectations/needsMedia expectations/needs Facts the media wants to knowFacts the media wants to know
Who, what, when , where, why, how? Access to Emergency Manager and On-scene Controller near the Access to Emergency Manager and On-scene Controller near the
accident siteaccident site Production deadlinesProduction deadlines
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Communication with the Media Communication with the Media and the Publicand the Public When and What FormWhen and What Form
On-going media effort as part of On-going media effort as part of preparedness programpreparedness program
General information leaflets with terms, General information leaflets with terms, radiation units, emergency radiation units, emergency arrangements, and putting risks in arrangements, and putting risks in perspectiveperspective
Background information on radiation Background information on radiation uses and emergency plans for use in uses and emergency plans for use in media briefingsmedia briefings
Module X.9 - Communication with the Public 12
Communication with the Media and the Communication with the Media and the Public (Cont’d)Public (Cont’d)
Identifying/designating individuals Identifying/designating individuals authorized as spokespersonsauthorized as spokespersons
Module X.9 - Communication with the Public 13
Communications with the Media and Communications with the Media and the Public (Cont’d)the Public (Cont’d) Information must be coordinated and approved Information must be coordinated and approved
before release in briefings, interviews, or press before release in briefings, interviews, or press releasesreleases
Designated media gathering pointDesignated media gathering point Joint Information Center/Emergency Public Joint Information Center/Emergency Public
Information Center may be required for large scale Information Center may be required for large scale accidentsaccidents
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The Press Release/News StatementThe Press Release/News Statement
ContentContent
FormatFormat
““Inverted pyramid style”Inverted pyramid style”
When to write a releaseWhen to write a release
Crucial Information
LessImportant
Module X.9 - Communication with the Public 15
On-scene Media OperationsOn-scene Media Operations
Must not interfere with response Must not interfere with response operationsoperations
Establish “rules of engagement”Establish “rules of engagement”
Module X.9 - Communication with the Public 16
On-scene Media Operations (Cont’d)On-scene Media Operations (Cont’d)
On-scene Controller must establish media On-scene Controller must establish media boundariesboundaries
Monitor the mediaMonitor the media
Module X.9 - Communication with the Public 17
On-scene Media Operations (Cont’d)On-scene Media Operations (Cont’d)
Access to sceneAccess to scene Designated media Designated media
areaarea ““Pool coverage” Pool coverage”
arrangementarrangement Information Information
technologytechnology Visiting Visiting
dignitaries/officialsdignitaries/officials
Module X.9 - Communication with the Public 18
The Media InterviewThe Media Interview
Types of interviewsTypes of interviews Live vs. tapedLive vs. taped PrintPrint BroadcastBroadcast General vs. investigativeGeneral vs. investigative Ambush vs. prearrangedAmbush vs. prearranged Office vs. on sceneOffice vs. on scene
Module X.9 - Communication with the Public 19
The Media Interview (Cont’d)The Media Interview (Cont’d) “Unwritten rules”
Module X.9 - Communication with the Public 20
General Interview GuidelinesGeneral Interview Guidelines
Ten rules of communication during an Ten rules of communication during an interviewinterview
Module X.9 - Communication with the Public 21
Media Briefing/interview PlannerMedia Briefing/interview PlannerWorksheetWorksheet
Date/time/placeDate/time/place AudienceAudience Anticipated Anticipated
questions/responsesquestions/responses Opening Opening
statement/introductionstatement/introduction
Module X.9 - Communication with the Public 22
Media Briefing / Interview PlannerMedia Briefing / Interview PlannerWorksheetWorksheet
Key messagesKey messages Supporting factsSupporting facts Sound bitesSound bites Summary statement/conclusionSummary statement/conclusion Visual aids/handoutsVisual aids/handouts
Module X.9 - Communication with the Public 23
SummarySummary
Importance of communicating effectively Importance of communicating effectively with media with media
Fundamental principles of Fundamental principles of communicationscommunications
Characteristics of the mediaCharacteristics of the media Skills/knowledge requiredSkills/knowledge required Media locations Media locations The press release and guidelinesThe press release and guidelines On-scene focusOn-scene focus Media interview guidelines and worksheetMedia interview guidelines and worksheet
Module X.9 - Communication with the Public 24
Where to Get More InformationWhere to Get More Information
All the references listed in this lessonAll the references listed in this lesson Practical exercise – simulation of media Practical exercise – simulation of media
briefing/interviewbriefing/interview