Summary

• My goal- to educate people on whole foods and the importance of eating a whole foods diet, and inform them on why processed foods are bad.

• My target audience- Adults interested in a healthy lifestyle, and looking to improve their diet.

• My message- Avoiding processed foods and eating a whole foods diet will help you reduce obesity and other health risks. Not only will you lose weight, but you will feel better.

First Design

Changes Made:

The next slide, which was created several weeks later, and has many changes. I thought the obesity picture was not necessary so I swapped it out with a picture to better illustrate the results, and a picture to showcase the natural foods. I cleaned up the alignment, and changed the colors to more vibrant complementary colors. I also added repetition of the colors, and more contrast by repeating the color block at the top and bottom.

Changes Made:

• This next sign was created after learning about typography. I changed the font to make it contrast more with the text block and really standout. I added a blue rectangle to the left to add more contrast. I changed the alignment to match up on the text blocks and with the graphics.

My final design changes

• For my final design I chose a sign that I created for my typography design. I chose earthy tones to give a warm natural feel to go with my whole foods message. I have a warm friendly-feel good font for the title and subtitles. I also added a “call to action” at the bottom. I chose to only have the one picture of the whole foods- to make that the focus. I also changed the font of my text block to have more contrast with the sans serif font of my titles.

Final Design