Interoperability

SQL Server, the right choice for Today and

Tomorrow

Proven Data and BI Platform

*Source: Gartner Magic Quadrant for Business Intelligence Platforms, 2008 & Gartner Magic Quadrant for Data Warehouse DBMS, 2007+Source: “Worldwide Relational Database Management Systems 2007 Vendor Shares,” Carl W. Olofson, IDC, June 2008

Over 6 Million Downloads of SQL Server 2008

In Leaders Quadrant in Gartner Magic Quadrants for DW & BI*

Leading Performance Benchmarks: TPC-H, TPC-E, & Applications

SQL Server is the Fastest Growing Relational Database WW+

Our Integrated BI Offering

END USER TOOLS & PERFORMANCE MANAGEMENT APPS

Excel SharePoint Server

BI PLATFORM

SQL Server Reporting Services

SQL Server Analysis Services

SQL Server RDBMS

SQL Server Integration Services

SharePoint Server

DELIVERY

Reports Dashboards Excel Workbooks

AnalyticViews Scorecards Plans

Compare prices & features

Note: 1. the price comparison is based on a server with 2 proc, 4 core ; see slide notes for details; based on public prices 2. Comparison is between SQL Server 2008 Enterprise Edition and Oracle 11g Enterprise Edition

DATA WAREHOUSIN

G Scenario

$50K

OLTPScenari

o

SQL Server 2008$50K

$494K 10x

$1,398K14x

Partitioning Compression

$92K

BI: OLAP & DM$184K

Oracle 11g$190K

Manageability$28K

Security $46K

Remote Mirroring $264K

BIEE Suite Plus $1,180K

$50KSQL Server 2008

$50K

$100K

Oracle 11g$190K

Manageability$28K

Oracle 11g$190K

Manageability$28K

BUSINESS

INTELLIGENCE

Scenario

SQL Server 2008$50K

Performance Point$50K

$528K 10x

3 years of FREE support

DATA WAREHOUSIN

G Scenario

$88K

OLTPScenari

o

SQL Server 2008$50K + $37.5K SA

$423K5x

$454K5x

$1,361K8x

Year 2$108K

Year 3$108K

80% discount$317K

Year 1$348K

Year 2$116K

Year 3$116K

Year 3$348K

$88KSQL Server 2008$50K + $37.5K SA

$175K

80% discount$106K

Year 1$116K

80% discount$99K

Year 1$108K

BUSINESS INTELLIGENC

E Scenario

Year 2$348K

SQL Server 2008$50K + $37.5K SA

Performance Point$50K + $37.5K SA

Note: 1. the price comparison is based on a server with 2 proc, 4 core ; see slide notes for details; based on public prices 2. Comparison is between SQL Server 2008 Enterprise Edition and Oracle 11g Enterprise Edition

Even with an 80% discount,Oracle still more expense

DATA WAREHOUSIN

G Scenario

$50K

OLTPScenari

o

SQL Server 2008$50K

$99K2x

$106K2x

$317K3x

Partitioning Compression

$18K

BI: OLAP & DM$37K

Oracle 11g$38K

Manageability$6K

Security $9K

Remote Mirroring $53K

BIEE Suite Plus $273K

$50KSQL Server 2008

$50K

$100K

Oracle 11g$38K

Manageability$6K

Oracle 11g$38K

Manageability$6K

BUSINESS INTELLIGENCE

Scenario

SQL Server 2008$50K

Performance Point$50K

Note: 1. the price comparison is based on a server with 2 proc, 4 core ; see slide notes for details; based on public prices 2. Comparison is between SQL Server 2008 Enterprise Edition and Oracle 11g Enterprise Edition

Consolidate Data Systems

• Rationalise data platform• Rationalize hardware• Cut energy consumption• Reduce real estate requirements• Lower administrative overhead

• SQL Server DBAs manage over 3 times as many databases as Oracle DBAs

• Annual cost of administering an Oracle database is over 3 ½ times of that for SQL Server

Alinean Group 2007

Server Refresh Benefits(Single Core)

Source: Intel estimates as of Nov 2008. Performance comparison using SPECjbb2005 bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup.

2005

184 Intel® Xeon® Single Core Servers

2009

Performance Refresh

1:1

Up to 9x Performance

184 Intel® Xeon® 5500 Based Servers

18% Annual Energy Costs Estimated

Reduction

– OR – Efficiency Refresh

9:1

21 Intel® Xeon® 5500 Based Servers

As Low as 8 Month

Payback

90% Annual Energy Costs Estimated

Reduction

Scalable relational database platform

Consistent, familiar model & tools

Self-managed, highly available cloud services

MPP support for 10s to 100s TB DW

Highly scalable appliances

Seamless integration with Microsoft BI

A Comprehensive Platform

Managed Self-Service BI

Multi-server management

Virtualization & Live Migration

Enterprise-level security, scalability

High-scale, complex event processing

Data consistency across heterogeneous systems

MPP support for 10s-100s TB DW

Highly scalable appliancesSeamless BI Integration

Scalable relational database platformConsistent, familiar model & tools

Self-managed, highly available cloud service

TRUSTED, SCALABLE PLATFORM

IT & DEVELOPER EFFICIENCY

MANAGED SELF-SERVICE BI

Multi-server management

Virtualization & Live Migration

Accelerated development& deployment

Self-service analytics

Self-service reporting

Streamlined collaboration& management

COMPREHENSIVE PLATFORM FOR IT VALUE

Trusted, Scalable Platform

#

of C

VE –

Soft

war

e Fl

aws

Notes: Update as of 1/13/2010 Vulnerabilities are included for SQL Server 2000 , SQL Server 2005 , SQL Server 2008. Oracle (8i, 9i, 9iR2, 10g, 10gR2,11g)

Source: NIST National Vulnerability Database

2002 2003 2004 2005 2006 2007 2008 2009 20100

40

80

120

160

24

30 0 0 0

116

0

46

12

25

61

144

4148

70

3

SQL Server Oracle

Security – Know the Facts

#

of C

VE –

Soft

war

e Fl

aws

Notes: Update as of 3/01/2010. Vulnerabilities are included for SQL Server 2000 , SQL Server 2005 , SQL Server 2008. IBM DB2 (8.0, 8.1, 8.2, 9.0, 9.5)

Source: NIST National Vulnerability Database

2002 2003 2004 2005 2006 2007 2008 2009 20100

40

24

3

0 0 0 0

11

6

00 0

34

1

5

12

26

2

SQL Server DB2

Security – Know the Facts

# o

f CVE

– S

oftw

are

Flaw

s

Notes: Update as of 3/01/2010. Vulnerabilities are included for SQL Server 2000 , SQL Server 2005 , SQL Server 2008. MySQL

Source: NIST National Vulnerability Database

2002 2003 2004 2005 2006 2007 2008 20090

40

24

3

0 0 0 0

11

6

8

3

10

20

1514

6

8

SQL Server MySQL

Security – Know the Facts

Enterprise-level Security and Scalability

Forrester named Microsoft a ‘leader’ in the DBMS Wave and states that Microsoft is “The most aggressive DBMS vendor with a strong road map.” In this Wave, Forrester categorizes Leaders as offering “broad set of functionality to support any critical transactional application.”

SITUATION TODAY

Businesses need a data platform which keeps up with demands of their growing business

Sensitive & valuable information needs to be highly-secured

More demand for 24/7 availability

SQL SERVER 2008 R2

Enhanced data compression improves performance and reduces storage requirements

Transparent data encryption prevents access to

secure data from unauthorized users

99.999% availability with online operations, DB mirroring and failover clustering in physical and virtualized environments

Trusted Data AssetsSITUATION TODAY

Increased emphasis on regulatory compliance and SOA

High quality master data is key for effective business processes

IT challenged with creating, maintaining and delivering trusted versions of master data & relationships

SQL SERVER 2008 R2 MASTER DATA SERVICES

Enterprise ready for complex, mission-critical applications

Deliver single, trusted versions of critical data assets & their relationships

Deliver trusted master data to downstream data warehouse, analytics & BI systems in consumable formats

Master Data Management

MERGE/MATCH

VERSIONINGWORKFLOW APPROVAL

ROLE SECURITY

HIERARCHY MGMT

CRM

HR DocERP Asset Mgmt

Purchasing DB

Complex Event Processing

"Intelligence isn't just about knowing what is happening. It's about looking at the patterns in real time. If business people want to truly optimize their resources, they must examine patterns in real time.”

- Mike Gualtieri - Forrester

SITUATION TODAY

Pressure to handle large volumes of complex data in real time

The size and frequency of data make it challenging to store for data mining and analysis

Growing need to monitor, analyze and act on the data in motion

SQL SERVER 2008 R2 STREAMINSIGHT

Process large volumes of events across multiple

data streams in less than a second

Manage your business through historical data mining and continuous insights

Built-in support for different types of event handling and rich query semantics

MSFT CEP Engine

Reference data

APPLICATION

Input A

dapte

rs

EVENT SOURCES

Devices, Sensors

Web servers

Event stores & Databases

Stock tickers & News feeds

Outp

ut A

dapte

rs

EVENT TARGETS

Event stores & Databases

Pagers & Monitoring

devices

KPI Dashboards, SharePoint UI

Trading stations

Platform from Microsoft for continuous and incremental processing of event streams from multiple sources based on declarative query and pattern

specifications with low latency

KEY SOLUTION REQUIREMENTS

• Event driven• Low latency processing (< milliseconds)• High volume (>100,000 events /second)• Correlated events from multiple sources• Time interval oriented standing queries

StreamInsight

Bloomberg.com

PLATFORM FOR KEY MARKET OPPORTUNITIES• Manufacturing: Process monitoring i.e. scheduling, control, inventory • Financial: algorithmic trading, compliance monitoring, fraud detection• Web: Click stream analysis ,ad-delivery model• Utility: Grid monitoring • Healthcare: Patient Monitoring• Networking: traffic monitoring ,security intrusion detection• Telecom: Network monitoring• Oil and Gas: Geological data analysis, process control

High Scale Data Warehouse

“Parallel Data Warehouse is a natural complement to SQL Server, so we are excited about the possibilities the DatAllegro acquisition will bring.”

- Ron Van Zanten, Directing Officer of Business Intelligence, Premier Bankcard Inc

SITUATION TODAY

Data volumes are exploding

Growing population of users accessing information

Increasingly complex data analyses performed against data

SQL SERVER 2008 R2 PARALLEL DATA WAREHOUSEPredictable scale-out through MPP on SQL Server and Windows

Massive Scale with Low TCO – 10s to 100TB+ (total cost starts at $15k/TB!)

Integrated BI platform for small and very large Enterprises

Massive scale at low TCO

IT & Developer Efficiency

TODAY

Multi-Server Management

TOMORROW

Control server sprawl with 1 to many management – setup is fast and easy

Manage capacity through policies – save time, optimize resources

Single unit of deployment – increase deployment and upgrade efficiency

DAC

Optimize Resources

With virtualization, we will save about 50 percent of our annual energy budget for cooling and electricity. Virtualization saves us on hardware and labor. We also save on software licensing fees. And we can save money by creating and managing virtual test environments for some applications with our development group.

- LukOil Oil Company

SITUATION TODAY

Need to reduce or eliminate server sprawl

Need to reduce costs & complexity

Demand for 24x7 access with little or no downtime for maintenance

SQL SERVER 2008 R2 & WINDOWS SERVER 2008 R2Consolidation through virtualization of servers and applications

Hyper-V™ Live Migration increase availability

Minimal performance overhead for most virtualized workloads

CONSOLIDATION

Increasing Availability

ClusterNode 1

Network Storage

ClusterNode 2

CONFIGURATION DATA

Virtual Machine

MEMORY CONTENT

VHD

MEMORY SYNC

Virtual Machine

User

Live Migration

Improve Efficiencies

With virtualization, we will save about 50 percent of our annual energy budget for cooling and electricity. Virtualization saves us on hardware and labor. We also save on software licensing fees. And we can save money by creating and managing virtual test environments for some applications with our development group.

- LukOil Oil Company

SITUATION TODAY

Need for better collaboration between IT & development to reduce churn

Desire to accelerate deployments and upgrades

Require tools for faster database application development

SQL SERVER 2008 R2

Seamless integration with Visual Studio for efficient deployment of data-tier application components

Accelerate deployment of new instances of SQL Server with SysPrep

Streamline database application development process with Transact-SQL code snippets

Managed Self-Service BI

Enterprise Business Intelligence (BI) – Today

datawarehouse

(DW)

Datamart

Datamart

Data Model

Reporting Tool (1)

MOLAP

MOLAP

Reporting Tool (2)

ToolData Source

OLAP Browser (2)

Online Analytical Processing (OLAP) Browser (1)

Reporting Tool (3)

DW

Datamart

Datamart

MOLAP

MOLAP

Enterprise BI – A Messy RealityData Model

Reporting Tool (1)

Reporting Tool (2)

ToolData Source

OLAP Browser (2)

OLAP Browser (1)

Reporting Tool (3)

Duplicate Models

OLAPversusReporting

Duplicate Data

DW

Datamart

Datamart

Data Model

BI Applications

MOLAP

MOLAP

Reporting Tool (1)

ToolData Source

OLAP Browser (2)

OLAP Browser (1)

Reporting Tool (2)UDM

Enterprise BI – With A UDM

DW

Datamart

Datamart

Data Model

BI Applications

MOLAP

MOLAP

Reporting Tool (1)

ToolData Source

OLAP Browser (2)

OLAP Browser (1)

Reporting Tool (2)UDM

A single dimensional model for all OLAP analysis and Relational reporting needs

Enterprise BI – With A UDM

Dashboards

Rich Reports

BI Front Ends

Spreadsheets

Ad Hoc Reports

AnalysisServices

CacheXM

L/A

or O

DBOUDM

SQL Server

Teradata

OracleDB2 LOB

DW

Datamart

Enterprise BIHigh-level Architecture

Empower End Users

“Our analysts can do anything with Excel, so integrating Excel as a front end for our BI infrastructure is extremely popular. It makes it easier to explore the huge wealth of data we have in our 17-terabyte data warehouse”

- Dan Zerfas, Vice President of Software Development

SITUATION TODAY

Users need timely access to information

Ability to combine data across multiple sources provides a more accurate view

Training users on multiple BI tools is inefficient and costly

POWERPIVOT FOR EXCEL & REPORT BUILDER 3.0

Mashup data from internal and external sources directly in Excel

Powerful analysis & reporting against vast amounts of data (+100 million rows) directly in Excel

Productive reporting with familiar Microsoft Office interface

Introducing PowerPivot

Analyzing Massive Data Volumes in ExcelWith a few mouse clicks, a user can create and publish intuitive and interactive self-service analysis solutions.

PowerPivotfor Excel

PowerPivotfor SharePoint

Share & CollaborateSITUATION TODAY

Users need an easy way to share their BI apps broadly and securely

Easy way to discover and centrally access reports and analyses

Leverage investments in existing reports

SHAREPOINT COLLABORATION AND WORKFLOW

Publishing, viewing & delivery of reports with automated refresh

Central deployment & management on Enterprise scale platform

Search and re-use existing BI content as building blocks for creating new reports

Capitalizing on Existing Reports with Report Part Gallery

New Report

SourceReport

Reusing Report ComponentsReusing common report elements helps to accelerate report creation, cut down costs, and increase end-user adoption. SharePoint provides the central location for sharing and editing reports and automatically

synchronizes published content objects.

System performance-Resource utilization-Application usage

Application details-Performance metrics-Security and settings

ATOM Feed

Published Reports

SharePoint Farm

Report-BasedData Feeds

Encapsulating Data Sources

SQL Server Reporting Services 2008 R2Data feed capabilities are provided out of the box in every report.

OLTP and OLAP Data Sources

Managed Self-Service BI

demo

Enterprise-level security, scalability

High-scale, complex event processing

Data consistency across heterogeneous systems

MPP support for 10s-100s TB DW

Highly scalable appliancesSeamless BI Integration

Scalable relational database platformConsistent, familiar model & tools

Self-managed, highly available cloud service

TRUSTED, SCALABLE PLATFORM

IT & DEVELOPER EFFICIENCY

MANAGED SELF-SERVICE BI

Multi-server management

Virtualization & Live Migration

Accelerated development& deployment

Self-service analytics

Self-service reporting

Streamlined collaboration& management

COMPREHENSIVE PLATFORM FOR IT VALUE

© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions,

it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.