internship presentation on aci limited
TRANSCRIPT
Internship Presentation
Internship Supervisor:SYED MAHMUDUR RAHMAN
Senior Lecturer of MIS & e-CommerceBRAC Business [email protected]
Prepared by:MUSTAFA RAFID
Topic
Antiseptic & Personal Care Products of ACI Limited: An Analysis of Consumer Behavior
Company BriefACI Limited
Company Brief Advanced Chemical Industries (ACI) Limited: Leading Domestic Company
Consumer Brands initiated in 1995 with two major brands of the company – ACI Aerosol and Savlon
Main Office: Nina Kabbo, Tejgaon Industrial Area
Executive Director: Mr. Syed Alamgir
Antiseptic & Personal Care Products
Segmented in four major products
Savlon Antiseptic Bar SoapSavlon Antiseptic Hand Wash1 2
Savlon Liquid Antiseptic3 Savlon Antiseptic Cream4
Job ResponsibilitiesInternship Job Descriptions
Facts
Five days every week.
Starting time 8.30 am, Ending time 6 pm
Both Indoor & outdoor activities
Job Responsibilities
Maintaining internal and external communication
Visiting markets
Conducting consumer surveys
Monitoring activation programs
Preparing reports and presentations
Job ResponsibilitiesMaintaining internal and external communication
Communicate with Product Brand Manager and Executives
Communicate with Sales Representatives
Communicate with Agencies
Communicate with NGO’s
Job ResponsibilitiesVisiting Markets
Product purchase
Information search
Job ResponsibilitiesConducting Consumer surveys
Prepare Survey Questionnaires
Visit Places
Collect Data
Perform Analysis
Job ResponsibilitiesMonitoring Activation programs
Pre event preparations
In event activities
Post event tasks
Job ResponsibilitiesPreparing reports & presentations
Daily basis
Specific occasion based
Product based
Observations
Nice & Friendly work environment
Challenging tasks
Wonderful Office premises
Hardworking & Dedicated workforce
Consumer Behavior AnalysisExisting & Potential Consumers
Consumer Behavior Analysis
“Unilever” has a permanent impact on consumer’s mind and influences their purchasing behavior
Care about Lifebuoy because of its strong communication strategies
Consider Savlon as an independent entity and are influenced by its individual image. They hardly
know that ACI is the company producing Savlon
Use Hand Wash product for its “Germ Protection” feature
Availability of the products is the most important factor for the channel customers
Soap is still considered as a major alternative among the consumers
Hand Wash Products
Hand Wash Products
Lifebuoy Hand Wash
Savlon Hand Wash
Dettol Hand Wash
Sepnil Hand Wash
Consumer Behavior Analysis
Demand for the bar soap is shifted around Unilever’s products Care about Lifebuoy because of its
strong communication strategies
Do not prefer Savlon Bar Soap in terms of consumption Use Hand Wash product for its “Germ
Protection” feature
Skin care and fragrance is very important feature
Bar Soap Products
Bar Soap Products
Lifebuoy Bar Soap
Dettol Bar Soap
Savlon Bar Soap
Consumer Behavior Analysis
Savlon has strong brand image among the consumers
56 ml SKU of Savlon antiseptic liquid the most for domestic usage
Antiseptic liquid is used as a floor cleaning material in many households
“Povisep” is in an emerging situation
Consumption purpose is getting changed as they are preferring to use Savlon antiseptic liquid
more for its strong cleansing feature regardless of its smell or price
Liquid Antiseptic Products
Liquid Antiseptic Products
Savlon Liquid Antiseptic Dettol Liquid Antiseptic
RecommendationOverall
Recommendation
Bring more product variations
Establish strong communication medium
Unique consumer and trade offers
Increase consumer involvement
Rebranding campaigns
Operating separate website
Market Research
Advertising Separate Website
RecommendationFor separate products
Recommendation
Customer awareness should be created among rural customer segment to useHand Wash
Savlon should come up with a jingle to create permanent positioning like Lifebuoy
Hand Wash Products
Recommendation
Savlon needs to promote their Bar Soap products massively with adequate offers for grabbing
consumers’ attention
Bar Soap Products
Recommendation
Improve delivery force
Liquid Antiseptic Products
Conclusion
Reference
• https://www.aci-bd.com/
• https://www.google.com/adwords/
• https://chaldal.com/
• http://www.dettol.com.bd/products/search/41812-Hand%20Sanitiser/
• http://www.unilever.com.bd/our-brands/detail/Lifebuoy/365776/
