Jenni & Hilmi

I. N. Ternet1970

1972The first e-mail program was created by Ray Tomlinson of BBN.

1973 New protocol was to allow diverse computer networks to interconnect and communicate with each other.

1976Ethernet – fast data transfer.

Email Birth of interconnected networks Internet

Ethernet World Wide Web

Effect

“Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”

Solving problems by creating fun solutions.

Users suggests solutions throughcompetition.

UGC aggregated amongst friends/family.

Challenge people to eat Cadbury’s Picnic bar in 30 secs.

Users created content for adverts featuring themselves

See yourself and rate others online

Help build a smarter planet.

Innovating in research and development to shape the future of society at large.

Sense through connections.

HELP SAVE THE WORLD HELP SAVE THE WORLD IN 30 SECONDS WITH IBMIN 30 SECONDS WITH IBM

Problem

Idea Audiences are invited to create a 30 second video explaining/showing their own take on how to go green.

Schools, Universities, businesses are approached as well as twitter and Facebook accounts.

Videos are uploaded to a micro site.

Voters rate the videos.

The highest rated videos gain prizes.

People put green issues in the back of their mind,how do we motivate people to turn the world green, their way.

Daily Twitter/Facebook/Newsfeed highlighting the updates and content across the range of subject matters.

Through the micro site, people could track the ongoing activity.

Spreads awareness of green issuesShows individual solutions and causes – fun as well as serious. Promoting IBM’s green credentials, and smarter planet ethos

Outcome

Ongoing Engagement

HELP SAVE THE WORLD IN 30 SECONDS WITH IBMHELP SAVE THE WORLD IN 30 SECONDS WITH IBM

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