internet use in the uk: the evidence june 2011
DESCRIPTION
Following success of the presentation of the evidence about internet users in 2009, here's an updated version talking about who is offline in the UK in 2011.TRANSCRIPT
Section Divider: Heading intro here.
Internet use in the UK: the evidence
June 2011
Helen Milner
About the datasets referred to
› Internet Access Quarterly Update, ONS 2011 Q1– A new series of quarterly releases: Internet use by
adults aged 16+. – The source of the information is the Labour Force
Survey. Sample size: 50,000 households, c. 110,000 people
– ONS has begun publishing quarterly data on Internet users and non-users, enabling more timely information
› UK Adults’ Media Literacy Report, Ofcom 2011– Bi-annual– Sample size of 2,117
8.7 million adults have never used the internet – 17.5% of the population
Internet Access Quarterly Update, ONS 2011 Q1
40.8 million adults used the internet every day – 82.2 per cent of the population
Internet Access Quarterly Update, ONS 2011 Q1
Who uses the internet?
› 95.3% + of people aged under 35-44 (and 99% of 16-24 year olds)
› 85% of men, compared with 80% of women› People in London & the South of England
(85.6%)
Internet Access Quarterly Update, ONS 2011 Q1
Internet Access Quarterly Update, ONS 2011 Q1
Who doesn’t use the internet?
› 5.1m women have never used the internet, compared with 3.6m men
› Only 17% of women aged 75+ have used the internet, compared with 33% of men aged 75+
› 4.2m disabled adults – almost half of all those who have never used the internet, or 1 in 3 of disabled people
› 29.3% of people in Northern Ireland and 22.7% of people in NE England
Internet Access Quarterly Update, ONS 2011 Q1
Who doesn’t use the internet? (contd)
Ofcom shows age and socioeconomic group are significant:
› 20% drop in internet use from national average among those in social group DE
› Close to half of non-users are aged 65 and over
› Close to half of non-users are in socioeconomic group DE
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Four major factors to not using the internet are age, socio-economic group, disability, and gender
Why don’t people use the internet
Two key barriers are:› Lack of interest (64% of those who don’t
intend to get the internet at home gave this reason)
› Cost (23%)
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Hooks
The three main ‘hooks’ for non-users in terms of activities are:
• Emailing (16%)• Uploading photos (15%)• Online shopping (13%)
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Source: Ofcom UK Adults’ Media Literacy Report, 2011
% of adult who have ever used the internet, by region
Only 2% of UK adults use only an alternative device to a PC or laptop to go online
(Note: This is use of an alternative as their only means of going online)
Source: Ofcom UK Adults’ Media Literacy Report, 2011
54% of internet users say they have a social networking profile
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%).
Only 54% of UK adults have ever used an online government service
Source: Ofcom UK Adults’ Media Literacy Report, 2011
82% of internet users say they have saved money in the last six months by using the internet
with 46% saying they’ve made significant savings
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Around half of internet users have some concerns about providing personal information online
Source: Ofcom UK Adults’ Media Literacy Report, 2011
If you know someone who is offline:
› Go to www.helppassiton.co.uk› And sign up as a Digital Champion so we can
keep in touch with you› Buy a low cost computer from as little as £95
and a mobile broadband dongle from £10› Use the free online resources and free courses
to support them to learn the essentials at home› Or search for a UK online centre near them
where they can get informal help and support to get online
If you’re not in the UK email or tweet me and we can have a chat