internet summit 2012: social media measurement: no silver bullets
DESCRIPTION
Up to this point, social media marketing has been largely about free posts for free, low impact results. Now that Facebook is forcing the issue with Promoted Posts, marketers need a new set of tools where they can measure the value of each social media marketing channel and decide, based on real facts and numbers, which channels are cost effective. Presented by Rob Kischuk (@rkischuk) & Kurt Uhlir (@kurtuhlir)TRANSCRIPT
Measuring Social for Real Results
Kurt Uhlir
Who are we?
Generate buzz. Reward Fans.
Foundational technology patents location, check-in, ads, and video games
Rob Kischuk
1.25 million players
Social startups since 2006
@KurtUhlir @rkischuk
Where’s My Silver Bullet?
Social Measurement & ROI
Shifting Market
@KurtUhlir #isum12
Shifting Market
@KurtUhlir #isum12
Shifting Market
@KurtUhlir #isum12
Shifting Market
@KurtUhlir #isum12
Where’s My Silver Bullet?
What are you trying to measure?
Intentionally Focus and Optimize
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@KurtUhlir #isum12
Keep it Engaging
@KurtUhlir #isum12
There is a Time for Education
Generate buzz. Reward Fans.
MeasuringLeads
@rkischuk #isum12
Facebook Moved Our Cheese
A Facebook App for Every Brand
@rkischuk #isum12
Don’t Forget the Permissions
@rkischuk #isum12
Open Graph is the new “Free” Cheese
Track That Funnel
@rkischuk #isum12
Be Smart About Links
http://www.facebook.com/pages/Landmark-Theatres/7825494345?sk=app_387499894622679
http://tinyurl.com/7dljqk4
http://theate.rs/TxsfBs
@rkischuk #isum12
So What Ads Are “Worth It”
@rkischuk #isum12
Conclusion
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Generate buzz. Reward Fans.
@buzztasticapp @badgy
@KurtUhlir @rkischuk