INTERNET BRANDINGCONSULTANCYFOR BUSINESS PROFESSIONALS

Winnie Chen-Head | 2010Winnie.ChenHead@gmail.com

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WHAT IS NEW / SOCIAL MEDIA?

What distinguishes New media from traditional media is not the digitizing ofmedia content into bits, but the dynamic life of the "new media" content andits interactive relationship with the media consumer.

* Source : Wikipedia

Social media are media for social interaction, using highly accessible andscalable publishing techniques. Social media use web-basedtechnologies to transform and broadcast media monologues into socialmedia dialogues.

Social media have been modernized to reach consumers through the internet.Social media have become appealing to big and small businesses. Crediblebrands are utilizing social media to reach customers and to build or maintainreputation.

Businesses also refer to social media as user-generated content (UGC)or consumer-generated media (CGM). A common thread running through alldefinitions of social media is a blending of technology and social interactionfor the co-creation of value.

SOCIAL MEDIA CAN TAKE MANYDIFFERENT FORMS AND APPLICATIONS; SUCH AS

Communication : Blog, social networking, eventsCollaboration : Wiki, social bookmarking, social newsMultimedia : Photo & Video sharing, Livecasting, presentationsharingReview and Opinions : Product / Business review, Community Q&AEntertainment : Virtual worlds, games, etcBrand Monitoring : Brand monitoring & analysis

PROFESSIONAL ONLINE PRESENCE

PERSONAL > ONLINE PRESENCE

Website Blog Forums

Trade / News / Articles LinkedIn Facebook / Twitter

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LINKEDINLinkedIn Profile is your online profile / resume.

This details your work experience, skills and achievements. Your profile should be an overview of your resume.

You can control if other users view your brief / full detailed profile.

Great for job search, business collaborations, consulting offers, etc.

Profile

RecommendationsLinkedIn Profile Recommendations is slowly replacing the need for offline references.

Business contacts, colleagues, partners and clients can leave their recommendation of your services.

Receiving quality recommendations helps professionals maintain a good credibility of their work

for future references.Providing

potential employers / clients evaluate the candidate.

LINKEDINLinkedIn Connections allows you to maintain a list of your business contacts.

Unlike personal social sites, you want to maintain a

gaining as many friends as you can.

These business connections will need to be maintained for long term relationship job search, business collaborations, introductions, etc.

Connections

JobsLinkedIn Jobs are slowly becoming a bettersubstitute of online job sites.

You can post a vacancy or search for jobs yourself.

Many businesses are using LinkedIn to browse for potential candidates in their new hire.

Therefore, maintaining a healthy LinkedIn profile with good recommendations are helpful to future /

potential employers.

LINKEDINLinkedIn Groups are essentially a group of professionals.Groups can start discussions, post job vacancies, announceactivities, etc.Suitable for trade associations, groups of sub-industryprofessionals. Eg. Mobile Marketing Association, TelecomProfessionals, etc.

Groups

AnswersLinkedIn Answers is a forum that allows its members postany questions in search of answers.Great for search of business partners, collaborators,research for info, knowledge sharing, etc.Multiple categories are available to post questions rangingfrom Business Operations, Legal to Start Ups and SmallBusinesses.

LINKEDINLinkedIn Company is a new feature for corporations to publishtheir activity on this business networking site.Similar to LinkedIn Profile, this allows the right personnel tomaintain a clear presence of the corporation on LinkedIn.Companies can post updates and announcements, jobs, newsand even stock information.Individual users can choose to these companies, thepersonnel movements, etc.LinkedIn automatically monitors and reports headcount updatesfor members connected to these companies.

Company

ApplicationsLinkedIn Applications hosts several useful externalapplications for business professionals.Eg. SlideShare / Google Presentations (sharing presentations& documents), Box.net Files (Cloud document hosting), Events(manage conferences, forums, meetups, etc), Polls, Blog Link /Wordpress (link your blog feeds to LinkedIn), Trip It (Travel &location aware services), etc.Enhancing your LinkedIn profile with presentations,whitepapers, location aware services could help open newdoors of opportunities.

EXTERNAL ENGAGEMENTS

Social MediaFacebook : Twitter : Professional profile for industry news and announcementsYouTube : video presentations / showcaseOthers : Blogging (Opinions, thoughts, discussions), Livecasting (Streaming of Q&A / discussions / presentations)

Self PromotionTrade Associations / Groups : Guest Blogs, whitepapers, presentations, case studies, portfolio.Business / Networking events : Meetups, ConferencesOnline forums : Moderator, Contributor

Generate Leads & OpportunitiesGoogle AdSense : Purchase keywords associated with yourself / industryE-Books : Whitepaper, Research papers, e-books

Online Job SearchMonster.com, LinkedInOthers : Jobstreet, JobsDB, Recruiters, etc

CASE EXAMPLE

How Stephen Davies markets his business on SlideShareStephen Davies has received more than 30,000 views of his presentations in the past four

years!URL : http://blog.slideshare.net/2010/04/13/how-stephen-davies-markets-his-business-on-slideshare/

How Job Seekers Are Using Social Media for Real ResultsURL : http://mashable.com/2010/03/08/job-seeker-results/

5 Rules for Professional Social Networking SuccessURL : http://mashable.com/2010/07/02/professional-social-networking/

13 Essential Tips for Landing a Job on LinkedInURL : http://mashable.com/2010/05/19/job-search-linkedin/

Google Ads Help Job Seeker Find WorkJob seeker bought ad space on Google of top advertising executives in the Ad Agencies he wants to

work for. When the Ad Execs their own names, the job link appears at the top ofthe results. This landed him a phone call, subsequent interview and a job offer.

URL : http://www.cbsnews.com/stories/2010/05/14/earlyshow/leisure/gamesgadgetsgizmos/main6483552.shtml

PERSONAL > DELIVERABLES

Online PresencePersonal (Resume)

ReferencesLinkedIn Recommendations

Literature / Articles / PortfolioLinkedIn / SlideShare Case Studies, PortfolioBlogs, Articles, Whitepapers, eBooks, etc.Interview, Q&A sessions, WebEx, etc.

Networking / InteractionOnline group discussions, forum moderation / participation, Industry associations / publications, etc.

Self PromotionGuest blog, conference speakers, meetups / network sessionsGoogle Online Ads

PERSO

NAL> O

NLINEC

ONSULTING

Creating the best online presence for your professional self.

A complete LinkedIn profile with activities and engagements.

Relevant social media presence on Facebook, Twitter, YouTube, FourSquare, etc.

Healthy online activity on blogs, trade sites, forums, etc.

Description Amount (RM)LinkedIn Profile

Personal Profile (100% complete)RecommendationsGroups members / Company follow

1,000

Additional ServicesDiscussions / Q&A engagementSlideShare / Google PresentationsBlog / Wordpress Creation / LinksFacebook / Twitter / YouTube, etc

tbd

External Online PresenceGuest Blogs / Whitepaper /

Presentations / ForumGoogle AdSense

tbd

Monthly Maintenance 100

THANK YOUWinnie Chen-HeadWinnie.ChenHead@gmail.com+60 (12) 339 6488

Slides prepared by Winnie Chen for further

details contactmark.shiels@mbrglobal.com