internet of toys by @muuselabs - sas forum belux 2015
TRANSCRIPT
PLAY THAT SONG AGAIN…
INTERNETOF
TOYSThéodore Marescaux - CEO muuselabs
October 15th 2015
CORE TEAM
Google, Huawei, IMEC, Barco2 PhDs, 1 MBA
Chip Design Cloud & Mobile Wireless & RF
RARE CAPABILITIES
DIGITAL PHYSICAL
You are here
COMPANY DNA - HARDWARE STARTUP
SMART-TOYS GROW EXPONENTIALLY
Source: http://www.statista.com/statistics/320941/smart-toys-revenue/
2013 2014 2018
7,4
2,21,3
Toy Market€80 BN
€ BN
TECHNOLOGY
PUSH
MARKET
WHILE (6*BOM_COST > 50) { WAIT(); }LAUNCH_MASS_VOLUMES(XMAS);
THE TECH TOY ADOPTION ALGORITHM
PHYSICAL / VIRTUAL TOYS
SKYLANDERS
$3BN - REVENUES
250M - TOYS SOLD
CONNECTED AUGMENTED REALITY
CONNECTED PHYSICAL TOYS
CONNECTED COMPANION TOYS
‘Why is the sky blue?’
ARTIFICIAL INTELLIGENCE
KIDS & DATA PRIVACY
INDUSTRY RESPONSIBILITY
INTERNET OF THINGS
digitisation of physical objects
DIGITAL PHYSICAL
making digital media physically tangible
DIGITAL PHYSICAL
REMEMBER THE MAGIC?
… AND THE PHYSICAL MEDIA FUN?
Denys Prykhodov / Shutterstock.com
NEWSTYLE MUSICBOX & MEDIA… EASY
… UNLESS… ???
Bloomua / Shutterstock.com
NOT KID FRIENDLY
NOT CHILD PROOF
NOT KIDS SAFE
muuselabs confidential
LIMITLESS AUDIO EXPERIENCE FOR KIDS
FUN
SAFE
EASY
2. Put it on the box
1. Take a Toy
3. Rock the world
TOY CONTROLLED
Early prototype
WIDE RANGE OF CONTENT
SAFE & ADAPTED CONTENT
PARENTAL CONTROLS
MANAGE MEDIA
Parents App
muuselabs confidential
MUUSEBOX - LIMITLESS MUSIC EXPERIENCE FOR KIDS
Early prototype
