internet of things - the key to augment marketing
DESCRIPTION
IoT is the magic happening around. Woven with the Java Embedded technology. Blending of IoT in our lives is getting stronger and deeper. It has created a digital world of its own, with its own members and trying to walk and run with us in parallel with its own family. It will help us monitor environmental activities like traffic, pollution, weather etcTRANSCRIPT
Internet of Things (IoT) – An IntroductionIoT is the magic happening aroundWoven with the Java Embedded technologyBlending of IoT in our lives is getting
stronger and deeperIt has created a digital world of its own, with
its own members and trying to walk and run with us in parallel with its own family
It will help us monitor environmental activities like traffic, pollution, weather etc
Internet of Things (IoT) – An Introduction (contd.)
There are varied community of people who are going to benefit out of this technological revolution
End users are the ones to enjoy a technically superior and simplified lifestyle
A community which is going to reap benefits and surely blossom because of the impact of IoT is the MARKETING area
With its technological wave, IoT is sure to bring about positive changes in the way marketing works and thereby bring in much better results and maximize RoI
How will IoT Influence Marketing? (contd.)Easy integration into advertising media
Enhanced personalization will lead to better results and increased sales
Well ahead, the marketing people would come to know what the end user is looking for and that is the crux
It makes the job much simplerAlso called Predictive marketing, there are
certain technologies which are executing the same
How will IoT Influence Marketing? (contd.)Closer rapport with customers
It will be possible because of availability of sales data
The smart devices possess this and are readily available whenever needed
This definitely helps in altering your marketing efforts towards particular customers
How will IoT Influence Marketing? (contd.)Sophisticated marketing
It is sure to come in, because of IoTThe physiological and emotional background of
the customers would be known because of the data gathered
This would help the marketing team market smartly for any item.
Online marketingAutomation of marketing activities like rates,
campaigning, advertising and much more is bound to make marketing targets reachable and achievable.
How will IoT Influence Marketing? (contd.)Usage of a robust CRM tool
Synchronizing IoT efforts with a robust CRM tool will always get you organized customer information
It can be further analysed to obtain maximum benefits
To know ahead in time, what your customer is looking for is indeed a boon for a marketing guy
This will bring down the sales time for a particular item, since the marketing guy is already aware of what the customer wants and he / she simply has to offer the right time at the right price and the deal is done.
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