Internet of Things

The Key to Augment Marketing

By SPEC INDIA

Courtesy: www.wikimedia.org

Internet of Things (IoT) – An IntroductionIoT is the magic happening aroundWoven with the Java Embedded technologyBlending of IoT in our lives is getting

stronger and deeperIt has created a digital world of its own, with

its own members and trying to walk and run with us in parallel with its own family

It will help us monitor environmental activities like traffic, pollution, weather etc

Internet of Things (IoT) – An Introduction (contd.)

There are varied community of people who are going to benefit out of this technological revolution

End users are the ones to enjoy a technically superior and simplified lifestyle

A community which is going to reap benefits and surely blossom because of the impact of IoT is the MARKETING area

With its technological wave, IoT is sure to bring about positive changes in the way marketing works and thereby bring in much better results and maximize RoI

How will IoT Influence Marketing? (contd.)Easy integration into advertising media

Enhanced personalization will lead to better results and increased sales

Well ahead, the marketing people would come to know what the end user is looking for and that is the crux

It makes the job much simplerAlso called Predictive marketing, there are

certain technologies which are executing the same

How will IoT Influence Marketing? (contd.)Closer rapport with customers

It will be possible because of availability of sales data

The smart devices possess this and are readily available whenever needed

This definitely helps in altering your marketing efforts towards particular customers

How will IoT Influence Marketing? (contd.)Sophisticated marketing

It is sure to come in, because of IoTThe physiological and emotional background of

the customers would be known because of the data gathered

This would help the marketing team market smartly for any item.

Online marketingAutomation of marketing activities like rates,

campaigning, advertising and much more is bound to make marketing targets reachable and achievable.

How will IoT Influence Marketing? (contd.)Usage of a robust CRM tool

Synchronizing IoT efforts with a robust CRM tool will always get you organized customer information

It can be further analysed to obtain maximum benefits

To know ahead in time, what your customer is looking for is indeed a boon for a marketing guy

This will bring down the sales time for a particular item, since the marketing guy is already aware of what the customer wants and he / she simply has to offer the right time at the right price and the deal is done.

Thank You

SPEC INDIA, your one stop solution provider, is all set to demonstrate its capabilities in emerging and trending technologies like IoT, M2M, Embedded technology.

Visit www.spec-india.com to request for a Free POC to test drive our services