internet of things - kivi · 5 sessions in 3-4 months from idea to business & functional...
TRANSCRIPT
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Internet of Things Business innovation in a new era
Joris Castermans
September 21, 2015
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Today
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IoT business innovation process
IoT added value Imagination!
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http://www.youtube.com/watch?v=0u0RQk2Z1-o
Do you have a mobile phone?
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Today
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IoT business innovation process
Imagination!
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Lessons learned
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IoT Innovation Circle
Fuzzy front end innovation
OEM and service companies, SME + corporates
Co-creation, multidisciplinary
5 sessions in 3-4 months
From idea to business & functional concept
Business model, business case, proof of concept
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12 cases
Lighting
Security
E-Health
Logistics 2x
Retail
Industry 2x
AgroFood
Construction
Installation 2x
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Lessons learned – innovation process
1. A good start
2. Collaboration & co-creation
3. Design thinking
4. Integrated approach
5. Business & revenue models
6. Roadmap for implementation
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1. A good start
Clear innovation assignment
Scope
Clear stakes and expectations
Don’t start with technology
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2. Collaboration & co-creation
Start with existing trusted partners
Involve customers and other important stakeholder
Multidisciplinary team Distribution channel
conflicts Copycat risk
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3. Design Thinking
Diverge - converge
Visualizing
• Concepts boards, user stories..
Prototyping / PoC
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4. Integrated approach
Step by step
Insights and validation first
Functional design before technology
Organization and processes
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5. Business & revenue models
Data ownership & privacy
Open vs. closed models
IoT Canvas
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6. Roadmap for implementation
Think big, start small
Business models in time
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Today
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IoT business innovation process
IoT added value Imagination!
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Added value IoT
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Insight Influence
Measuring Analyzing
Collecting data
Communicating Automating
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IoT Business DNA Cost reduction Process optimization Quality improvement
New revenue New business
Business processes
Remote service & maintenance
Production processes
Logistic processes
Supply chain management
Asset management
Smart metering
Legal proof
Strengthening customer relation
Updates & customization
Discovering customer & customer behaviour
Upselling - lock-in
Input for innovation
New customer value & experience
Data as a new revenue source
Insight Influence
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General revenue models
Product Software/Application
Content Data/Information
Service
Platform/Indirectly
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Business ecosystem Only a product is not
sufficient
Only an application is not sufficient
Only a service is not sufficient
Only information is not sufficient
To grow in the current (globale) economy a combination of all these four – in collaboration with partners – is required
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Challenges for IoT
Lack of functional value
Wrong business models
Not future-proof
High cost
Lack of privacy
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Source: IBM, Device democracy Saving the future of the Internet of Things, July 2015
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IoT Workshop
IoT Assessment
IoT Accelerator
IoT Interim
Castermans Connected accelerates the development of your
successful next generation business.
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Joris Castermans 06-51234840 Twitter: @joriscast [email protected] www.castermansconnected.com