internet of things and the value of tracking everything

MAKING BIG DATA COME ALIVE

IoT and the Value of Tracking EverythingPaul Barsch


2 05/01/2023© 2015 Think Big, a Teradata Company

Big Data Explained

Definition:Datasetssocomplex andlarge thattheyareawkward toworkwithusingstandardtoolsandtechniques

Location Social Images Weblogs Videos Text Audio Sensor

Of the 3 Vs – Which is the Most Important?

3

Data Growth

Source: IDC - sponsored by EMC. As the Economy Contracts, the Digital Universe Expands. May 2009

Transactions

Interactions1024

1021

1018

1015

1012

109

YottabyteZettabyteExabytePetabyteTerabyteGigabyte

4

IoT, Sensors, and Tiny Computers

Internet of Things

SensorsEmbeddedcomputers

Industry Specific(eg CatScans, etc.)

Data Centersystems

5

• Events generating data– Vibration– Temperature, humidity– Wind speed, direction– Air/liquid flow or pressure– Location, navigation– Tilt level, rotation– Light, sound– Radiation, chemicals– Biological

- Heart rate, blood pressure- Brain activity, chemicals

– Inventory, sales (RFID)• Data format: JSON or

proprietary

The Data Sensors Collect

6

• A new wave of devices will help you track health statistics but security and privacy concerns loom for this health “Big Data”

Google Glass Jawbone UP IngestibleSensors

The Quantified Self

7

Gartner: Growth of the Internet of Things

Source: Gartner, Forecast: The Internet of Things, Worldwide, 2013, Nov 2013

Billions of Things in Use

Connected PC, smartphone, tablet IoT0

5

10

15

20

25

30 20092020


How it Works

9

Two Major SubsystemsOperations of Things Analytics of Things

© 2016 Teradata

Things

Gateway

The Edge

NetworksAnalytics

Data CenterLocal | Cloud | HybridThinking

Acting

10

IndustrialIoT–ReferenceArchitecture

Inte

grat

ed

Data

W

areh

ouse

Data Integration

Sensor Data Qualification

Engine

Streaming Reference Data

Open-Source

MonitoringandManagement

Acquisition/Operations Integration&Enrichment

Asset(Vehicle/Machine/Engine)–Environment–Owner-OperationalDataConnectedAsset

NotificationsandOffers

HLQ

L(H

ive,

Pig

)Ap

plica

tion

Dat

a M

arts

Analytics, Discovery and Reporting

Notification Services

Location-based Services

Infrastructure / Traffic Monitoring Services

E-CommerceDashboard

Replacement Parts Mgmt

Asset Health / Repair / Maint.

Quality Warranty Analysis

Telematics Tailored Apps/Services

Remote Services (Fleet Mgmt, etc)

ExternalInformation

Behavioral Information

Location Information

Event Data Recorders

BiometricInformation

Real-time

Batch

NearRealTime (NonReal-time)OnboardSensors/SensingDevice

Aste

r(A

naly

tics E

ngin

e)

Que

ryGrid

Listener

Governance and Security

Onboard Diagnostics

Master Data Management

Asset Management

Device Management

Reference Management

HDFS/NOSQL

Collectors

Alert FiltersOperational Rules

Subscriber InformationVehicle to X

Comm’nUsage/Behavior- Based Services

Engine / Vehicle Prognostics

Condition-based Maintenance

Offerings

ServicesAnalyticApps

Product Design/Test Engineering

Monitor / Control Analytics

Visual Anomaly Prospector

App Center

TAF

Text/Deep Learning Analytics


Case Studies

13

New Tech for Vehicles Focused on Safety & AutonomyCarmakers are facing seismic change. Suppliers which were largely kept under the hood are set to grow in influence as the industry adds more and autonomous features to vehicles

Detects close range objects to aid parking and avoid collision by using radio waves

Integrates driver assistance functions: algorithms for every scenario

Semiconductors underpin advanced electronic functionality

Seeks longer range objects for use in Adaptive Cruise Control systems

Used in front and rear parking sensors in modern cars. Will be adapted for assisted parking and short range pedestrian/obstacle detection

Enables in-car night vision systems that can detect objects further away than traditional headlights to avoid collisions at night

Integrates both directional and distance information in lane departure systems and traffic sign recognition

For precise navigation

Allows vehicles to communicate with each other

Advanced driver assistance systems

Ultrasound

Front/rear short radar Infrared

Vehicle to vehicle

communication Advance

mapping

Semiconducto

rs

Long range radarStereo

cameras

Software

14

• Customer centric experience – connected cars and hazards ahead

• Dealer Analytics –Scorecards and Action Plan

• Warranty/ Repair/ Failure Predictions

• Add New Services • Featured Used/Not Used- learn

for the future• Buy and customize online –

most of sales activity is done prior to walk-in’s… “Gamechanging”

Connected car Driver Model

Case Study: IoT at Volvo

16 05/01/2023© 2015 Think Big, a Teradata Company

Questions (For Discussion Purposes)

1. How can IoT & analytics be leveraged at your business?2. IoT Readiness

Technology People Process

3. What are implications for privacy? Tracking things Tracking people

4. What are implications for security?

internet of things and the value of tracking everything

Data & Analytics