internet media usage stats in tunisia - webradar
DESCRIPTION
A study done in February 2013 using http://WebRadar.me, a media monitoring & analytics toolTRANSCRIPT
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WebRadarmedia monitoring & analytics
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What ?
WebRadar is an online media monitoring and analytics tool . Started in NY & Tunis in 2011 by team of 5. Focus on arab countries. Beta launched in Tunisia 4 months ago. 10 customers, 100 active users
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How we do monitoring & analytics ?
1. We identify relevant sources2. We collect content3. We clean it4. We detect the language 5. We extract the knwoledge6. We collect the social interactions7. We estimate the audience8. We provide the tools to monitor and analyse
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Tunisia showcaseFeb. 2013
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1. Sources
All 100 online media websites Top 2000 Facebook pages, 200M fans Top 2000 Twitter users, 1.2M followers Top 100s top blogs
Feb.2013
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2. Collecting
1000 news articles daily 2000 Facebook posts daily 5000 Tweets daily, 10k on Feb.6th <15 blog posts 5-15 min refresh RSS + Non-RSS
Feb.2013
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3. Clipping
Title + Content Body + Pic + Date Remove duplicates Remove boilerplate
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4. Language Detection
Automatic News : 53% FR, 47% AR Facebook : 77% AR, 19% FR Twitter : 61% FR, 24% AR, 15% EN
Feb.2013
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5. Knowledge Extraction
Knowledge graph, multilingual 30k nodes : ppl, orgs, places, tone… 50k facts : « Sfax is_a City » Automatic name detection Top 10 persons = Politics Top +word : Freedom Top –word: Murder
Feb.2013
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6. Social Interactions
TN= 4.4M users, 3.4M FB, 1000s Twitter 1M FB likes, 95% on FB 1.4M shares, 90% on FB 340k comments, 85% on FB 1.1M tweets, 98% RTs
Feb.2013
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7. Audience
Article Traffic Estimator Site Traffic + Content Volume + Social 1.2B pageviews, 90% on FB 1user = 1 news article + 8 FB posts/day
Feb.2013
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8. Monitoring & Analytics
Radars (on keywords) Dashboard Emails Search, filter, sort Tag, annotate, folders Trends & buzz, compare, measure Competition reports
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Usage E-reputation Competitive intelligence PR Management Opinion mining Community Management Crisis Management Event monitoring (Elections, Protests,…) <Your idea here>
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Trial ? [email protected]