Internet Marketing Trends for 2014

Wed, Feb 19, 2014UNO CHICAGO GRILL ~ EXTON PA

2www.ChescoMarketing.com @ChescoMarketing #ChescoMG

• Started ChescoMG in March 2011, going on 3 years!

• Typically meet on 3rd week of month: T/W/Th– Next event – either 3/18 or 3/25

(Tuesday)• Select topics that are general, to hit

different audience• Welcome suggestions for topics AND

speakers!

Make sure you sign up for our email newletter to find out when & where our upcoming events will be held. Sign up at http://eepurl.com/tE1of

Welcome | First Time Attending?

ChescoMG OnAir show

Join Jeff & Carla with special guests as they talk about Internet Marketing topics,

tips & tricks, technology and some “coffee chat”.

Bi-monthly on Thursdays at 10am.

Watch live or recording at http://bit.ly/ChescoMGOnAir

3www.ChescoMarketing.com @ChescoMarketing #ChescoMG

About Tonight’s Presenters

GAZALLA GAYA

CARLA WILSONJEFF TINCHER

NATALIA LINDNER

Founder of ChescoMG & 610 DigitalDigital Marketing Consultant@JeffTincher

Director ofSocial Media,Moving TargetsFounder of Bucks-Mont Online Marketing Meetup@NatMoraisBR

Owner, Wilson Media Services

Audio & Video Specialist, Co-manager of

ChescoMG@WilsonVA

Owner & Blogger, WebContentBlog

Digital Marketing Consultant

@Gazalla

ALL THINGS

Jeff TincherDigital Marketing Consultant,610 Digital, LLC

www.ChescoMarketing.com @ChescoMarketing #ChescoMG

5www.ChescoMarketing.com @ChescoMarketing #ChescoMG

(some) Digital Marketing Statistics

Social sharing buttons in email

increase click-through rates

by 158%.

If users cannot easily navigate

your website on a mobile device, chances are they

won’t stay. 

57% of Marketers Use Social

Advertising, with 23% more planning

to use in 2014.

33% of traffic from Google organic search results go

the first item listed.

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What to Check For:• Does your site have easy to read text?• Is it Responsive?• Reduce/limit images• Optimize video for mobile• Are you sending email readers to non-

mobile site?

Is your website & email mobile-friendly?

Why Mobile is Important!• More than half of American adults

own smartphones• 78% of smartphone users read

email on device• What happens when you send

mobile email readers to a non-mobile friendly site?

“Mobile and tablet shoppers are three times as likely to view a video as

laptop or desktop users.” -NPD

(Study: NPD DisplaySearch)

ChescoMG OnAir

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• Configure Google Analytics correctly

• Understand where customers come from, what they do, and when they leave

• Did you make a sale? Generate a Lead?

Know YOUR Customers

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• 46 percent of shoppers report using their smartphone to research local products and services.

• Social Advertising is getting better, directly target geo/demographics

• SEO Keywords will become less important, changing to topic-centric content.

• Local SEO should still incorporate location keywords

• Social Signals have an affect on SEO (Like, +1, Share)

SoLoMo (Social, Local, Mobile)

Internet advertising will account for 25% of the

entire ad market by 2015.

SOCIAL MEDIA TRENDS

Natalia LindnerDirector of Social Media, Moving Targets

www.ChescoMarketing.com @ChescoMarketing #ChescoMG

10

• Google Hummingbird algorithm finds information based on the way people talk

• Facebook Newsfeed algorithm changes (Trending topics, Paper app)

www.ChescoMarketing.com @ChescoMarketing #ChescoMG

Social Media – Content Trends

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• Social media driving organic search• Social activity becomes more valuable • Review sites more important than ever

(reviews and check-ins impact SEO)

Social Media – SEO & Reviews

Study: http://selnd.com/1bMK1Pd

2013 Study by BrightLocal: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

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Twitter is starting to test a new design and page layout.

Bringing images more “front and center”

Social Media – Images, Images, Images

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Pinterest and Yelp launched new designs with BIGGER photos.

Social Media – Images, Images, Images

www.ChescoMarketing.com @ChescoMarketing #ChescoMG

CONTENT MARKETINGGazalla Gaya – WebContentBlog.com

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@ChescoMarketing #ChescoMG

Social Media, newsletters and blogs will be the top content distribution channels

16

For the first time, we’ve reached a point in the U.S. where more than 50 percent of Internet users are accessing the web using more than one device. A third of the average leading retailer’s monthly traffic now comes exclusively from mobile devices, such as smartphones and tablets. While an app may not yet be a “must have” for every retailer, a mobile strategy is essential for growing retailers’ market shares and reaching new audiences who might be more inclined to shop via a mobile device.Webcontentblog.com

www.ChescoMarketing.com @ChescoMarketing #ChescoMG

Multi-platform Content is a Must

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• Ideas for content marketing success:Increase page rank, page authority with link-building and producing strong original content

• Optimize for conversions. This means trying many different things such as A/B testing, Usabella and other tools to check heat-mapping.

Read more at WebContentBlog.com

Conversions will become a more important metric in measuring content marketing success

• Schedule of Workshops/Seminars/Monthly Meetings• Past Presentations in Slide Library• More content being developed

Learn more at ChescoMarketing.com

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