internet marketing seo ppc centerstateceo

© 2011 Site-Seeker, Inc. www.site-seeker.com

SEO and PPC CenterState CEO

Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @BrianBluff [email protected] 315.732.9281, 11


You

r We

bsit

e

Your website is a machine….

Vertical Websites

Social Media Drive

Convert

Measure and improve


You

r We

bsit

e

Vertical Websites

Social Media

0.75%

75

10,000

More Money

0.75%

94

12,500 25%

25%

1.0%

125

12,500

0.25%

67%


Google is the King


Add Syracuse NY search term – Address Internet Marketing, SEO, PPC and Local Search


SEO: What does it take to rank (organically)?

Relevance • Title tag • Keywords and

description • H tags • Content • Alt tags



Credibility • PageRank • Incoming links are

votes of confidence

• Links from related pages or sites

• Related anchor text



Credibility • Social Signals (Author /

Human/Social Authority) • Twitter – authoritative people

lend their authority to pages they tweet

• ReTweets are the new links • Facebook ? • LinkedIn ?


KW KW

KW KW KW

Ad Ad

Ad Ad

Ad

Filter Hi KW

Relevance

Filter Hi Ad CTR

Filter Lo Site Bounce

Filter Hi Goal Conv.

KW

Ad

Search Engine Website

Pay Per Click Management Process

Client

Research


KW KW

KW KW KW

Ad Ad

Ad Ad

Ad

Filter Hi KW

Relevance

Filter Hi Ad CTR

Filter Lo Site Bounce

Filter Hi Goal Conv.

KW

Ad

Search Engine Website

Quality Score Lower Cost Per Click

Higher position

$ $ $ $ $

Pay Per Click Management Process

Client

Research


• What keywords are you targeting? • How much traffic are you getting now? • What is a successful visit? • How many successful visits does my site receive per

month now? • Where is my traffic coming from now? • What is my site’s/important page’s bounce rate?

Before you start establish a baseline & benchmarks


Thank You!

Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @brianbluff [email protected] 315.732.9281, 11

internet marketing seo ppc centerstateceo

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