internet marketing secrets: what you need to know

Photo Credit: https://www.flickr.com/photos/jmr-holdit/7307154038/

INTERNET MARKETING SECRETS What You Need to Know

Photo by Ryan McGuire http://www.gratisography.com/

It’s no secret that Internet marketing is an

essential element of the success of a business. In

today’s continually-changing, competitive world,

an effective marketing strategy that targets an

online audience is necessary for success. It might

seem straightforward, but many will find that it is

difficult to make substantial gains due to

uncertainty in the marketing field.


So, what are the secrets?


As Aristotle once said, “The whole is

greater than the sum of its parts.” With

that being said, Internet marketing is

an interdependent strategy. The key to

keeping your business competitive is

to understand and incorporate each

and every aspect.

SECRET #1 A Well-Rounded Strategy is Key.

Regularly providing your audience with fresh, high

quality content is essential to your Internet marketing

strategy. One of the best ways to provide fresh content

is by blogging on your website. You’ll be able to embed

keywords, links, and other valuable sources. Your blog

posts should proposal information that is significant to

your industry – a characteristic that Google loves.

SECRET #2 Provide Your Audience With Fresh Content.

75% ~17% Of content

marketers release new content daily.

of content marketers release

new content monthly

Statistic From Wyzowl.com


SECRET #3 Drive Your Marketing Strategy

With Web Statistics.

Acquiring and analyzing web statistics is one of the first

steps your business should take when planning an

Internet marketing strategy. Use website analysis tools to

determine key metrics, keyword rankings, and how your

website measures up to its competitors. This information

will be the building blocks of your marketing strategy.

http://analyzer.webimax.com/start


Lead generation consists of targeting consumers to

generate interest in your website’s product or

service. This can be done with both direct and

indirect tactics, including e-mail marketing, article

marketing, press releases, and guest blogs. Keep

in mind that lead generation is only effective if your

company follows up on any inquiries they obtain.

SECRET #4 Generating Leads is Important.


If your business has a physical storefront, it is

necessary to market to a local audience. You can do so

by taking advantage of local listings and search apps

that include your business’s NAP (name, address,

phone), as well as create webpages for each individual

location. Some popular sites that will help improve

your local marketing strategy are Yelp and Google+.

SECRET #5 Market Your Business Online Locally.

Photo Credit: Tom Hall - https://www.flickr.com/photos/tom_hall_nz/17004434418/in/photolist-rUCaVL-sdS748-2jFx6A-4dsMU4-8fAckf-dmUXvP-49edgH-8fNyJP-jt4Yqj-eBmmcz-qfNvBa-xjXGU8-82Mj1N-eBpwHY-yaPfdV-61NLbG-7UT812-d3zZi7-N4FXF-yq4ccC-7MvEDW-fkN4Wa-atQode-aMzYN-8xNVDC-894tk3-85kyPB-bxEsWA-6HiyQu-8h7tpM-axrLEn-9dXrvd-oTYbCa-nVUZuF-idkPBx-dcRYnQ-3g29GM-6cWg4b-bXXTiu-kexB2z-4qDXsV-3nFWj-r7FnsC-eRh2DX-4FnszP-aQec6P-9yVQkY-u9nguQ-2PE6sL-frTgG

Like other search engines, Google is continuously

changing their search algorithms. The majority of these

changes typically won’t affect your site in a significant

way. However, the few major changes that arise will

force you to carefully adjust your SEO campaign. Old

tactics might cause your website to rank poorly, so your

company needs to keep track of new standards.

SECRET #6 Pay Attention to Google’s Changes.


An effective SEO campaign utilizes both on-site and off-

site tactics to improve a website’s traffic. Although SEO

is always evolving, there are a few traditional tactics

that continue to yield results. These tactics include:

• Keyword research

• Relevant SEO Copywriting

• Meta Tag Optimization

• Local SEO

• Strategic Brand Building

SECRET #7 Learn How to Rank Higher in Google.


If your company wants to build their brand and attract new

viewers, they must be highly visible, relevant, and engaging.

This can be achieved through the use of social media profiles

such as Twitter, Instagram, Facebook, and Pinterest. Frequently

updating your social media by connecting with your audience

and posting quality, shareable content is essential. Utilizing

social media can help you expand your audience dramatically.

SECRET #8 Understand The Power of Social Media.


More than 70% of Fortune 500 companies

were using Twitter marketing in 2013.


How successful would your Internet marketing strategy be

without a great website? Your website’s design will heavily

influence whether or not a user will stay on your website. For

example, there will be a slim chance of making a sale if a

landing page has confusing navigation tools. The way your

website is designed will determine the foundation of its

optimization, which is significant. In addition, be sure that your

website is easily navigable on laptops, smartphones and tablets.

SECRET #9 Make Sure Your Website is Responsive, Always.


71% of marketers

believe mobile

marketing is core

to their business. Statistic From SalesForce


One of the best ways to enhance user experience and exhibit

relationships between pages is with an effective link building

strategy. Link Building helps search engines to determine

how well a website should rank and discover new webpages.

It is beneficial to link to other pages that your audience might

find to be valuable, as well as provide quality, authoritative

content that other sites will want to link to.

SECRET #10 Link Building Matters.

internet marketing secrets: what you need to know

Documents