Internet Internet MarketingMarketing

Max LentMax Lent

Max Lent Max Lent CommunicationsCommunications

About taking notesAbout taking notes

This PowerPoint presentation will This PowerPoint presentation will be available online at be available online at http://www.maxlent.com/im/index.http://www.maxlent.com/im/index.htmhtm

The verbal part of this presentation The verbal part of this presentation will not be availablewill not be available

QuestionsQuestions

Does my company need a Does my company need a Website? Website?

What are the benefits and What are the benefits and disadvantages of having a Web disadvantages of having a Web site? site?

How much will it cost and what is How much will it cost and what is the ROI? the ROI?

Does my company need a Does my company need a Website?Website?

Yes!Yes!

Why your company should Why your company should be onlinebe online

Three years ago, if you didn’t have Three years ago, if you didn’t have an email address on your business an email address on your business card you were considered a techno card you were considered a techno peasantpeasant

Today, if you don’t have a Web site Today, if you don’t have a Web site listed on your business card you listed on your business card you are considered a Ludditeare considered a Luddite

Important considerationsImportant considerations

Your competition is already online Your competition is already online or soon will beor soon will be

If your customers can’t find your If your customers can’t find your business on the Web they will shop business on the Web they will shop at the business they can findat the business they can find

The Web is the new “Yellow Pages”The Web is the new “Yellow Pages”

DisadvantagesDisadvantages

Additional costAdditional cost MaintenanceMaintenance ComplexityComplexity Requires visionRequires vision Staffing or Staffing or

outsourcingoutsourcing Requires contentRequires content

High standards High standards already in placealready in place

Higher standards Higher standards are comingare coming

AdvantagesAdvantages

Another selling Another selling channelchannel

Customer Customer managementmanagement

BrandingBranding Image/statusImage/status Public relationsPublic relations RequiredRequired

Nearly unlimited Nearly unlimited opportunity to tell opportunity to tell your storyyour story

Nearly unlimited Nearly unlimited opportunity to opportunity to describe your describe your business, business, products, and products, and servicesservices

What your Web side should not What your Web side should not includeinclude

Imbedded music Imbedded music or sounds of any or sounds of any kind on any pagekind on any page

Large high Large high resolution images resolution images that load that load automaticallyautomatically

Animated GifsAnimated Gifs

Gratuitous Gratuitous graphicsgraphics

Graphic files that Graphic files that require a browser require a browser plug-in on your plug-in on your home pagehome page

OversizOversized texted text

What your Web site should What your Web site should includeinclude

Home PageHome Page Contact informationContact information Mission statementMission statement HistoryHistory Company descriptionCompany description Product descriptionsProduct descriptions Service descriptionsService descriptions Frequently asked Frequently asked

questionsquestions

Search toolSearch tool Links to other sitesLinks to other sites Press releasesPress releases Links to articles Links to articles

about your about your companycompany

Shopping cart (if Shopping cart (if applicable)applicable)

ContentContent

How to create a Web siteHow to create a Web site

1.1. Forget about Forget about technology and technology and graphicsgraphics

2.2. Decide who your Decide who your audience will beaudience will be

3.3. Decide what your Decide what your audience wantsaudience wants

4.4. Decide what do you Decide what do you want to do for your want to do for your audienceaudience

5.5. Create your Web site Create your Web site using 3X5 cardsusing 3X5 cards

6.6. Use one card per page Use one card per page and describe the and describe the content that the page content that the page will contain on the cardwill contain on the card

7.7. Use the cards to guide Use the cards to guide the creation individual the creation individual pages in your word pages in your word processing programprocessing program

What is content?What is content?

Text Text Stories about your Stories about your

company, its company, its products, its services, products, its services, its staffits staff

Everything you know Everything you know about your area of about your area of expertiseexpertise

AudioAudio Speeches and Speeches and

lectureslectures CommercialsCommercials

VideoVideo Commercials and Commercials and

infomercialsinfomercials Speeches and Speeches and

lectureslectures Web CamWeb Cam WebinarsWebinars

Flash!Flash!

Internet Marketing will from this Internet Marketing will from this point forward be known as point forward be known as eMarketingeMarketing

How to have your Web site How to have your Web site HostedHosted

Find a domain Find a domain name that you name that you want to usewant to use

Required reading (books)Required reading (books)

TheThe Cluetrain Cluetrain Manifesto Manifesto by by Christopher Locke, Rick Levine, Christopher Locke, Rick Levine, Doc Searls, David WeinbergerDoc Searls, David Weinberger

BlurBlurby Stan Dave & Christopher Meyer by Stan Dave & Christopher Meyer "The speed of change in the "The speed of change in the connected economy"connected economy"

Domain name searchingDomain name searching

Whois.net (Whois.net (http://www.whois.nethttp://www.whois.net)) Network Solutions Network Solutions

(http://www.networksolutions.com)(http://www.networksolutions.com)

Domain name registrationDomain name registration

Go Daddy $8.95/ year (Go Daddy $8.95/ year (http://www.yy.godaddy.com/http://www.yy.godaddy.com/))

Web HostingWeb Hosting

ReadyHosting $99/year ReadyHosting $99/year (http://www.readyhosting.com)(http://www.readyhosting.com)

Free Web hostingFree Web hosting 100 Best free Web spaces (100 Best free Web spaces (

http://www.100best-free-web-space.com/http://www.100best-free-web-space.com/)) 0 Cost Web Space (0 Cost Web Space (

http://www.0costwebspace.com/http://www.0costwebspace.com/)) Yahoo.com (http://www.yahoo.com) thenYahoo.com (http://www.yahoo.com) thenHomeHome

> > Business and EconomyBusiness and Economy > > Business to BusinessBusiness to Business > > Communications and NetworkingCommunications and Networking > > Internet and World Wide WebInternet and World Wide Web > > Network Service ProvidersNetwork Service Providers > > HostingHosting > > Web Site HostingWeb Site Hosting > Free Web Pages > > Free Web Pages >

Free Internet Access (716) area Free Internet Access (716) area codecode

BluelightBluelight Blue Frog InternetBlue Frog Internet DotNowDotNow JunoJuno NetZeroNetZero

eMarketing Resources on the eMarketing Resources on the WebWeb

eMarketer (eMarketer (http://www.emarketer.comhttp://www.emarketer.com)) Internet.com Internet.com

(http://www.internet.com/sections/marketing.html) (http://www.internet.com/sections/marketing.html) Wilson Web (http://www.wilsonweb.com/wmt/) Wilson Web (http://www.wilsonweb.com/wmt/) Channel Seven (http://www.channelseven.com/)Channel Seven (http://www.channelseven.com/) Yahoo! e-groups Internet Marketing 433 groups Yahoo! e-groups Internet Marketing 433 groups

(http://dir.groups.yahoo.com/dir/Computers___Inter(http://dir.groups.yahoo.com/dir/Computers___Internet/Internet/Internet_Business/net/Internet/Internet_Business/Internet_Marketing_and_Advertising) Internet_Marketing_and_Advertising)

Web ConferencingWeb Conferencing

Placeware Web Conferencing (Placeware Web Conferencing (http://www.http://www.placewareplaceware.com/.com/))

Mshow (http://www.mshow.com/) Mshow (http://www.mshow.com/)

Required reading Required reading (magazines)(magazines)

Fast Company (Fast Company (http://www.fastcompany.comhttp://www.fastcompany.com))

Business 2.0 Business 2.0 (http://www.business20.com/) (http://www.business20.com/)