internet marketing m. ali nawaz adil web marketing consultant
TRANSCRIPT
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Internet MarketingM. Ali Nawaz AdilWeb Marketing Consultantwww.alinawaz.com
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Profile
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www.esoulconsultancy.comAs Web Services Executive
Microsoft Vendor Company in PakistanISO 9001:2000 Certified CompanyCMMI Level
Currently
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www.e-ingtech.comAs Web Marketing Consultant
UAE based Software HouseContent Management System
Previously
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•5 Years of Professional Experience•3 Years in Internet Marketing•2 Years in Content Management System (CMS)•1 Year in SharePoint Portal
•Designed More then 400 Websites•Over 7 Years in Website Business
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Winner in Website Designing and Development Category at SZABIST Software Competition and Exhibition 2008
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Best Computer Performance Award at Muhammad Ali Jinnah University Annual Dinner 2006
3 Programming Competition1 Website Designing Competition
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2nd Position in Website Designing Category at ACM CS KU All Pakistan University Competition (Pro Quest 2005)
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Runner’s up Position in Website Designing Category at Best of Pakistan 2003 Competition
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Search Engine OptimizationSearch Engine MarketingSearch Engine Promotions
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Internet Marketing
•Marketing of Products and Services on internet
•Website function, appearance, advertising type, media, and design.
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Internet Marketing (Cont.)• Display advertising• E-mail marketing• Interactive advertising• Social media optimization• Web analytics
• Affiliate marketing • Cost per action• Cost per impression• Contextual advertising
• Search engine marketing • Search engine optimization• Pay per click advertising
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Internet Marketing (Cont.)
•Search Engine Targeted•Visitor Targeted
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Powered by www.alinawaz.com
Friday, April 21, 2023
24
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Powered by www.alinawaz.com
Friday, April 21, 2023
25
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Internet Marketing (Search Engine Targeted)
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Process
•Pre SEO Analysis•Search Engine Optimization
▫Organic SEO On Page Optimization Off Page Optimization
Direct marketing Indirect marketing
▫Inorganic SEO•Analysis & Tracking
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Pre SEO Analysis
•Competitors Analysis Report •Performance, Usability and Accessibility
Testing •Existing Keyword Analysis or Key phrase
Analysis (if any) •Website Architecture Analysis •Research on your website's Industry •Keyword Density / Keyword Market
Intelligence / Keyword Research Analysis
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Search Engine OptimizationOn page Optimization
• Meta-Data Optimization (Titles, descriptions, etc...)
• Link Optimization • Image Optimization • Keyword Optimization with Targeted Keyword • Site Map Creation & Updation• Optimization of “robot.txt” file • Optimization of HTML code on Pages • Create & organize directory structures • Improvement of navigation and linking to
interior pages
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Search Engine OptimizationOff page Optimization
•Direct Marketing•Indirect Marketing
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Search Engine Marketing (Promotions)•Indirect Marketing
▫Directory Submission ▫Search Engine Submission ▫Social Bookmarking ▫Article Submission ▫Link Building ▫Forum Posting▫Blog ▫Video Submission ▫RSS
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Analysis & Tracking
•Google Analytics•Other Statistical Software
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Cost per Impression (CPI)Cost per Click (CPC)Etc…
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Tips• Navigation• ‘Alt’ text for Images• Link Titles for Hyperlinks• Bread Crumbs• Optimized Graphical Images• Frames• External CSS and Java Scripts• Broken Links• Site Map• Sub Directory• Etc…
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Your sites…
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Contact Information
M. Ali Nawaz Adilwww.alinawaz.com