internet marketing is any means you use to market your business online

8/9/2019 Internet Marketing is Any Means You Use to Market Your Business Online

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INTRODUCTION

Internet Marketing is defined Internet marketing, or online marketing, refers to advertising

and marketing efforts that use the Web and email to drive direct sales via electronic

commerce, in addition to sales leads from Web sites or emails.

Online Advertising: Online advertising, also called Internet advertising, is a form of

advertising which uses the Internet to deliver promotional marketing messages to consumers.

It includes email marketing, search engine marketing, social media marketing, many types of

display advertising (including web banner advertising), and mobile advertising. Like other

advertising media, online advertising freuently involves both a publisher, who integrates

advertisements into its online content, and an advertiser, who provides the advertisements to

be displayed on the publisher!s content.

Different methods of Online Advertising:

"isplay #dvertising

$earch %ngine &arketing ($%&)

$ocial &edia #dvertising

&obile #dvertising

#ffiliate marketing

%mail #dvertising

Online classified advertising

INDUSTRY PROFILE

'#dvertising is the ability to sense, interpret . . . to put the very heart throbs of a business into

type, paper and ink.'

Leo urnett

*his statement uoted by Leo urnett a few decades ago still holds ground as strongly as it

did back then. +erhaps, with the new medium called the Internet, we can substitute type,

paper and ink with site, page and link. Internet is fast emerging as a powerful medium of

advertising in the new millennium. With the number of Internet users increasing manifold,

the new medium is viewed as the advertiser!s dream. *he Internet is the fastest growing

medium in the ---s with millions of users and an average estimated growth of /01

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annually. It has great potential as an advertising medium. Online advertising offers the

advantage of reaching and interacting with the target audience, irrespective of geographical

barriers, in real time. Internet offers the fle2ibility of twoway communication, through

feedback and interaction in real time. Online advertising presents the fle2ibility of moulding

the campaign in response to the effectiveness in real time.

Internet advertising is becoming a part of some companies marketing strategy however it

reuires new strategies and thinking. *he benefits of Internet advertising are its ability to

cover all +romotional ob3ectives from awareness to action by leveraging all 4ive %lements in

the promotion mi2. *he Internet is also a highly selective, cost effective media with greater

measurability than any other media.

ABOUT LIENT UR!E INFOSYSTE"S P!T LTD:

It is a 5lobal &arket +rocess Outsourcing (5&+O) company6 it is very few of those

companies which have such a set in India. It has a very niche market in India as not many

companies here outsource their presales activities to other companies. Its a &arketing

firm speciali7ing in marketing solutions outsourcing. It provides complete pre sales solutions

to I* and service industry, conducting all the +re sales activities by acting as a bridge between

the two clients.

Its ma3or activities include8

• Lead 5eneration

• Lead 9ualification

•

"emand 5eneration

• :ampaign &anagement

• $earch %ngine Optimi7ation

Its ma3or competitors are as follows8

• ;oble $ystems

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• Insidesales.com

• "un < radstreet ("


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+articipatory Observation &ethod

Internet $earching

Rese$r&h Design:

Sample Size: *he sample si7e is ?- selected from the population of Dyderabad :ity Sampling Method: ;on Eandom sampling is used and the sampling techniue here used is

convenience sampling

Statistical Tool:

5raphical representation of data using &icrosoft e2cel.

D$t$ olle&tion "ethod

Interaction with Eespondents was in the form of facetoface interviews with the help of

uestionnaire. *he uestionnaire consisted of a set of uestions, asked to the respondent for

hisFher response, the uestionnaire was structured and nondisguised.

Prim$r' D$t$9uestionnaire "esign8 # well structured uestionnaire was used for the study. *he type of

uestions used in this uestionnaire are8

&ultiple :hoice uestions

Open ended uestion

Online /%estionn$ire was also used in this study to gather the opinion of various respondent.

Secondary Data: *he $econdary data is used to study theoretical background of Online

advertisement with the help of earlier research study made by the others.

S&o0e of St%d'

*he research has restricted the investigation

/. to Dyderabad urban region

. to agencies that design Web ad

@. *he productFservices manufacturingF creating organi7ations6 which use Web

#dvertisement as a promotional method for their productsFservice.

Limit$tion of st%d'

/ *he sample si7e is limited to ?- Internet users hence the result of the study cannot be

taken as universal.

4indings of the survey are based on the assumption that the respondents have given

correct information.

@ $ince the respondents had to fill the uestionnaire while busy with their hectic

schedule, many people were reluctant to answer.

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"ata #nalysis

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internet marketing is any means you use to market your business online

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