Internet Marketing for Small Businesses: Web Design

Your website is your online identity. It’s important to send the right message.

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Your Website, Your Brand

Your website is synonymous with your brand. You need to make sure that you are sending the right message to your customers.

If your website looks outdated, your customers may feel less confident in your business.

Sometimes it only takes a small tweak to improve a site’s appearance. Start small if you can’t invest the time in a full site redesign.

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Focus on the Users

The most important thing to remember with your website is that it’s not about you. It’s about the people who come to your site.

Every decision you make should be for them.

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Focus on the Users

Ask yourself:- Can they find the information they need?- Is the “next step” clear on every page?- Is my site navigation simple and intuitive?- Do the colors portray the right message?- Is it easy to purchase a product or submit a request for

information?

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Writing for the Web

The content of a website is just as important as the linking structure or the images.

You need to be able to grab visitors’ attention in a few seconds and give them a reason to stay on your site.

The content on every page should provide value. Don’t focus on keywords or try to use complex linking schemes.

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Writing for the Web

You need to answer a few specific questions on every page:- Am I in the right place?- What can I do on this website?- Why should I do it here, rather than somewhere else?

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Small Business Websites

The advantage of being a small business and having a website focused on just a few things is that you should be able to implement these recommendations without too much trouble.

You can refresh your images or your content without needing to invest a significant sum.

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Financing for Small Businesses

RapidAdvance offers flexible funding solutions for small businesses. We can help you get funding for your website redesign project or whatever else you need it for.

Our process is fast and simple—you can get a free quote right away. Get started now.