Internet Marketing for Small Businesses: Content Marketing

Creating high-quality content should play a key role in your internet marketing strategy.

2

Content: The Engine that Drives Marketing

Today’s customers are sophisticated. Because they’re surrounded by advertising, ads are less appealing to them.

Content marketing is authentic in a way traditional ads aren’t. You should strive to share your story and build a community by

creating valuable digital assets that you share with current and potential customers.

Your content can also help you build authority and be seen as an expert.

3

Content with a Purpose

Focus on developing engaging content.- What are your customers’ questions? Can you create a blog

post or a video to address them?- What content gets shared the most? How can you develop

content with a similar theme or style?- What is your target audience interested in? What are you

doing to appeal to them?

4

Content Strategy

Don’t create content that just fills up the internet.

Try to create assets (articles, videos, graphics, slide decks, etc.) that engage your customers and prompt them to action.

Measure your efforts to ensure you’re reaching the right audience.

5

Who’s Your Audience?

Develop personas to represent your ideal customers. Include relevant demographic information, and interests.

Any content you create should appeal to these people or answer their questions.

6

Creating the Content

Be creative and direct. Focus on creating quality content that customers will share. Ask yourself: is this content related to my customers’ concerns

or interests?

7

Promote the Content

Your content isn’t doing any good unless someone reads it. Share it via social media and recommending it to other

websites and blogs. Share it with communities. Encourage others to spread it around.

8

Advantage to Small Businesses

If you think you can’t compete with larger corporations on content marketing, but you’re wrong.

You can identify customer pain points and concerns more quickly and address them correctly, while they may be sluggishly moving toward content creation and legal approval.

You have the freedom to explore your own brand and present yourself in the most effective way to attract new customers.

9

Financing for Small Businesses

RapidAdvance offers flexible funding solutions for small businesses. If you need money for marketing or anything else, we can help.

Our process is fast and simple—you can get a free quote right now. Visit RapidAdvance.com to get started.