internet marketing association keynote
DESCRIPTION
Michael Schneider's presentation at IMA 2012 inTRANSCRIPT
Michael SchneiderCEO / Co-Founder
In 1995, there were 19,000 websites.
In 2012, there are over 300,000,000 websites.
(Source: motorolaconf, August 2010)
39 mobile phones sold a second
4 births a second
Q4 08 Q2 09 Q4 09 Q2 10 Q4 10 Q2 11 Q4 11 Q2 120%
20%
40%
60%
80%
Worldwide US
All phones will be Smartphones by 2014.
We check our phones:
(Source: MindTrek, 2010)
150 times a day= once every 6.5 minutes
What would you give up to keep your phone for a week?
55% were willing to give up caffeine.
55% were willing to give up caffeine.63% said they would give up chocolate.
55% were willing to give up caffeine.63% said they would give up chocolate.22% said they stop quit brushing their teeth.
55% were willing to give up caffeine.63% said they would give up chocolate.22% said they stop quit brushing their teeth.54% would go without exercise.
55% were willing to give up caffeine.63% said they would give up chocolate.22% said they stop quit brushing their teeth.54% would go without exercise.70% would forego alcohol.
25% 27% 43%
Would you go without shoes for a week?
One third of the people surveyed were willing to give up sex for a week rather than go without their mobile phone, and 70% of those people were women.
What should you do?
HTML5 vs. Native app
HTML5
Make the effortEmail marketingLimited dataBasic user experienceNo community
HTML5 vs. Native app
HTML5
Make the effortEmail marketingLimited dataBasic user experienceNo community
Native App
Intimate, on devicePush (w/location)Location, profilesSlick user experienceRich community
The iPad accounts for 89% of all mobile commerce.
Smartphone Laptop/Desktop iPad0
32.5
65
97.5
130 $123
$80$102
9/16/12 6:38 PMWe’re Still Waiting For Internet Ad Spend To Catch Up to the Web — Let’s Not Make The Same Mistake With Mobile | PandoDaily
Page 1 of 7http://pandodaily.com/2012/09/13/were-still-waiting-for-internet-ad-…-to-catch-up-to-the-web-lets-not-make-the-same-mistake-with-mobile/
We’re Still Waiting For Internet AdSpend To Catch Up to the Web —Let’s Not Make The Same MistakeWith Mobile
Let’s go back to 2005. Google had just gone public and the
world was agog, staring at the riches from what may be one
of the best business models we’ve ever seen: paid search.
It was the same model created by Overture, which was
bought by Yahoo. Under pressure to perform, Yahoo — then
run by Terry Semel — had one answer for anyone who asked
how the purple giant stayed relevant in this new Google-
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9/16/12 6:38 PMWe’re Still Waiting For Internet Ad Spend To Catch Up to the Web — Let’s Not Make The Same Mistake With Mobile | PandoDaily
Page 1 of 7http://pandodaily.com/2012/09/13/were-still-waiting-for-internet-ad-…-to-catch-up-to-the-web-lets-not-make-the-same-mistake-with-mobile/
We’re Still Waiting For Internet AdSpend To Catch Up to the Web —Let’s Not Make The Same MistakeWith Mobile
Let’s go back to 2005. Google had just gone public and the
world was agog, staring at the riches from what may be one
of the best business models we’ve ever seen: paid search.
It was the same model created by Overture, which was
bought by Yahoo. Under pressure to perform, Yahoo — then
run by Terry Semel — had one answer for anyone who asked
how the purple giant stayed relevant in this new Google-
← Previous Next →
Follow PandoDaily:
Deals People Products Culture PandoList Events Back Page
BooksDigital advertising $ never caught up with attention.
Mobile Banner Ads Search TV0B
18B
35B
53B
70B
311 14.7
70
best customers + context + permission =new world of marketing
Potential customers
Right demographic
In the market for a car
Engaged, in the area, now.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
In the area, now.
In the area, now.
In the area, now.
How do I create an app?
Bespoke vs. Platform
Bespoke vs. Platform
Bespoke
4-6 months$20,000-$50,000+You chase techTechnical proficiency
Platform
1-2 weeksFree - $10,o00Platform chases techNo tech proficiency req’d
