internet marketing - shoemoneycontent.shoemoney.com/shoemoneytoolsbeginnersguide.pdf ·...
TRANSCRIPT
TheShoeMoneyToolsOfficialBeginner’sGuideTo
InternetMarketing
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ShoeMoneyToolsOfficialGuide
Withtherecentadvancesintechnology,the“Americandream”hastransformedfromthoughts
ofwhitepicketfencesandawell‐payingninetofivejobintotheideaofhavingalucrative,work‐from‐homeandmake‐money‐while‐you‐sleeptypecareer.Youmakeyourownhoursandhaveyourselfasaboss!That’sthedreamoftoday.
Mostpeoplethinkthatjustbecauseyou’reabletodoitfromhomeandatyourowncomputer
meansit’sgoingtobeeasy.Unfortunately,whileit’scertainlypossibletoearnasubstantialincomefromhome,itrequireshardwork,dedicationandanunyieldingdesiretosucceed…justlikeeveryothersuccessfulendeavor!
AsyoulearnmoreaboutShoeMoneyToolsandtheindustryasawhole,you’llrealizethatthese
toolsareperfectforbothnewcomersandprofessionals.Infact,thesearetheverytoolsIuseeverydayhereatShoeMoneyMediaGrouptodevelopPPCcampaignsandmarketdifferentbusinesses,brandsandproductsacrosstheInternet.Nomatterwhereyou’reatinyour
Internetmarketingcareer,itisbothbeneficialandnecessarytonotonlybuildasolidfoundationofthebasics,butexpounduponthisaswell.Withoutthisfoundation,you’llbelostandconfused.
That’swhereShoeMoneyToolscomesin.Thisguidecontainstheinformationyouneedtobe
knowledgeableabouttheindustrywhilealsolearningthebestwaystouseourtools.Whileyoudon’tneedtobeanexpertinallofthefieldswe’lltalkabout,youwillatleastbecomea“Jackofalltrades”(sokeepthisinmindthroughoutthetraininganddocumentation).
SincetheinitiallaunchofShoeMoneyTools,wehavereceivedmultipleemailsandcomments
fromourloyaluserssuggestingthatalthoughourdocumentationandvideotutorialsweregreat,theywerestillabittooadvancedforsomeonecompletelynewtotheindustry.Andso,inordertomakemytoolstrulyaccessibletoeveryoneofeveryskillandexpertiselevel,Ihavecreated
theShoeMoneyToolsOfficialGuide–aseriesofdocumentsthatintroduceyoutoallofthebasicprinciplesoftheindustrywhilealsowalkingyouthroughhigher‐end,morecomplicatedactions.
Beforewebegin,remembertokeepanopenmindthroughoutthisadventure.Bereadyand
willingtolearnanythingandeverything!Fromtimetotime,certaintopicsmaysoundorseemtoocomplicatedtounderstandatfirst.ButIpromise,allofthesepiecesofknowledgewilleventuallycometogether.IfyouabsorbtheinformationI’mgivingtoyou,youroverallsuccess
inthecrazyworldofInternetmarketingwillbedramaticallyimproved.
Thinkofthisguideasacollectionofsmallpuzzlepieces.Asyoureadsectionbysection,thepieceswillbegintoconnectandbytheend,youwillhaveaclear,completepicture.Doesthat
soundpromising?
Good,thenlet’sgetstarted…
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BasicNecessities:HTML101
Okay,welcometotheveryfirstsectionoftherestofyourInternetmarketingcareer.I’mgoing
totalklessabouthowwhatyou’relearninghereequatestomakingmoney,andmoreabouthowusefulthisinformationwillbeforeyoudowntheroad.
BeforewelookatwhatexactlyHTMLcando,let’sfirstlearnalittlemoreaboutit–HTMLtheprogramminglanguageitself.
HTMLhasbeendescribedmanytimesasthemixtureofawordprocessorandaprogramming
language.Yearsagothiswasusedmuchmorewhenprogramminglanguagesweren’tsocomplex.(Notthatthelanguageisincrediblycomplexnow,butitdoesn’treallyresemblethesimplisticprogramminglanguageitoncewasforsolong).Theupsidetoacomplexlanguage,
however,meansthatthemore“complicated”itis,themorethingsitwillallowyoutodoaswellasofferingseveraldifferentsolutionstoonesingularproblem.
AverybasicHTMLsitecouldeasilybecomprisedofnothingbuttext.Luckily,forprettymucheveryonewhohasundertakenthetaskoflearningHTML,thebasicsofthelanguageare
incrediblyeasytounderstand.Whileyoucancertainlytakeonthetaskoflearningthelanguageaswhole,fromanInternetmarketingperspective,youmustbeabletoidentifythetaskyouneedtheHTMLperform.WithaGoogleorYahoosearch,youshouldbeabletonarrowitdown.
Inordertolearnmore,Ihavelistedmultiplesourcesforverywelldone,basicHTMLtutorials:
• http://www.htmltutorials.ca/
• http://www.echoecho.com/html.htm• http://www.tizag.com/htmlT/• http://www.myhtmltutorials.com/
• http://htmldog.com/guides/htmlbeginner/
Althoughyou’llhavetodabbleinmultiplecomputerprogramminglanguagesoverthecourseoftime,HTMLisbyfartheeasiesttolearnonthefly.Thereisn’tnecessarilyamust‐readbeginner’sguidebutinsteadmanyhigh‐qualityguidesthatcaneasilyprovideyouwithexactly
whatyou’relookingfororneed.
ThegreatthingaboutHTMListhatitcanbecombinedandembeddedinavarietyofotherdifferentcomputerprogramminglanguages.Becauseofthis,itremainsanabsolutehallmarkforanyonelookingtodesignawebsite,whetherit’sanInternetmarketingwebsiteorjusta
personalwebpage.Whiletherearecertainlyotherlanguagesthatwouldbebeneficialforyoutolearnfirst(ifyouwereveryfocusedoncomputerprogramming),learningHTMListhebestplacetostartunderstandingprogramming.
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Someofyoureadingthismaybethetypeofpersonwhodoesbetterwhentoldexactlywhatyouneedtodo.Ifyou’rethistypeofperson,thenhere’swhatyouneedtodo.Makesureyou’re
wellversedinthefollowingareasbeforemovingontothenextsection:
• ThebasicsyntaxandlayoutofHTML.• BasicHTMLcommandsandageneralunderstandingofhowthelanguageworks.• GeneralinformationfoundthroughouttheaforementionedHTMLtutoriallinks
• HowHTMLwillbeincorporatedintoyouroverallInternetmarketingstrategy
Atthispoint,keepyourlearningsimple.Don’tdelveintothecomplicatedaspectsifyoufeelyouaren’tready.Essentially,there’snoneedforyoutodigdeepintothemorebefuddlingsidesofHTMLuntilmuchlaterinyourInternetmarketingcareer.
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BasicNecessitiesPart2:CSS101
CSSisacomputerprogramminglanguagethataddsstyletoyoursite,everythingfromdifferent
colors,images,marginsandborders.ThinkofCSSasmake‐upforyourwebsite.Sure,websitescouldexistwithoutmuchstylingorcustomizationbutthentheInternetwouldbeincrediblydull.Don’tassumethatCSSissomethingyou’llneverneed.Trustme,there’snothingworsethan
havingqualitywebsitecontentmaskedbyacrummy,uglylayoutanddesign.
Colors…ColorsarerepresentedintheCSSlanguagethroughdifferentsetsofwhatareknownascolorcodes.Youmaynothaverealizedit,butyouhaveprobablycomeacrossthesecodesatsome
pointinyourInternettravels.Forinstance,toobtaincodesforcertaincolors,takealookatthisCSScolorcodefinder/picker:
• http://www.quackit.com/css/css_color_codes.cfm
Layout…Nowthatyouunderstandthecolors,let’slearnalittlemoreaboutthelayoutstructure.Nextto
HTML,CSSisprobablythenexteasiestlanguagetolearnandunderstand.Inashortperiodoftimeyoucanlearnalargeportionofthelanguage.ThefollowingsitesallfeaturesomewonderfulCSSprimersandintroductionsforbeginners:
• http://www.w3.org/MarkUp/Guide/Style
• http://www.w3.org/Style/Examples/011/firstcss• http://htmldog.com/guides/cssbeginner/• http://www.davesite.com/webstation/css/
• http://www.htmlprimer.com/htmlprimer/css‐beginners• http://themetation.com/2008/12/21/css‐for‐
beginner/http://themetation.com/2008/12/21/css‐for‐beginner/
AftercompletingtheseHTMLandCSStutorials,youwillhaveenoughknowledgetocreatea
websitethatlooksandfunctionsbasicallyasyouwouldlike.Infact,ifyou’reinapositiontotestoutsomecodeonawebsite,doso.ThebestwaytolearnbothHTMLandCSSisbyactuallydoingitinday‐to‐daysituations.Beforeheadingintothenextsection,makesureyou’re
comfortablewiththefollowingaspectsoftheCSSlanguage:
• CSScolorcodes• TheoverallCSSsyntax(layoutstructure)• Thebasicsofheadersandfooters
• HowCSScanbecombinedwithHTMLandthetypesofthingsthatcanbedonewiththecombinations.
Onceyouhaveanice,comfortablegrasponthisinformation,youcanmoveontothenext
section.
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BasicNecessitiesPart3:Programming
Whenitcomestoprogramming,Iadvisethatyousoakinasmuchinformationaspossible.
BesidesHTMLandCSS,youshouldknowthatPHPisoftenoneofthemostpopularanddynamiccomputerlanguages.TherearecertainlyothersthatyoucanlearnanduseeffectivelysuchasJava,PerlandPython,butintheInternetmarketingindustry(atleastontheaffiliateside),you’ll
wanttosticktothebasicsatfirst.Youcanlearnmoreasyouachievegoalsandprogress.
I’veseenmanypeople’sfailuretolearnanewlanguagestemdirectlyfromthefactthattheyjustweren’topentotryingveryhard.It’salmostasthoughoncewehearthewords‘computer’and‘programming’,weimagineanerdsittinginadarkroomstaringatacomputerscreenwith
MS‐DOScodeashepoundsawayathiskeyboard.Thisisn’ttrueofcourse,butmanypeoplelettheirdoubts,inhibitionsandstereotypeskeepthemfromreallyachievingtheirtruepotential.
Listedherearejustafewofthemanyfree,basiconlinetutorialsthatwillhelpyouunderstandprogrammingprinciples,aswellasthePHPlanguagementionedearlier:
• http://www.developertutorials.com/tutorials/php
• http://www.php‐mysql‐tutorial.com/
IfyouthinkofyourInternetmarketingknowledgeasatoolboxthatyoucarefullyplacetoolsinovertime,wouldn’tyouwanttokeepthatboxnearbyorevenopenmostofthetime?DoNOTfallintothetrapofkeepingthattoolboxlockedbecauseyoudon’twanttolearntouseother
toolsyoufeelmaybebeyondyourskilllevel.You’veprobablyhearditathousandtimes,butnothing–includingInternetmarketing‐isimpossibleaslongasyouputyourmindtoit.
Thisismakingmoneyfromhomewe’retalkingaboutpeople!(P.S.Nearlyeverypersonintheworld’sdreamjob!)Ifyoureffortsinthisindustryyoueverbegintofeeltootoughorhard,then
remindyourselfhowmuchyouwouldlovetoworkforyourself,orhowmuchyouhatedyourofficegig.
Youdon’tneedtolearneveryprogramminglanguage–butyouneedtounderstandthebasicsofthemostpopularones.Learnthenamesofthebestonesandthentryandfindoutwhichone
isthebestsuitedforcertaintasks.Onceyouhavecompletedsomevariousprogrammingtutorialsandfeelasthoughyouarebeginningtograspthebasicconcepts,feelfreetomoveontothenextsection.
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BasicNecessitiesPart4:WordPress‐OutoftheBoxSites
WordPress
WhileWordPresshasbeenamajortoolforInternetmarketerssinceitsinception,ithasreallytakenoffasoflatewithitsnumerousupdatesandwidearrayofpluginsthatallowyoutocustomizeandoptimizeyoursite.Althoughyourmarketingtravelsmayhaveyoutryingsome
otherservices,itishighlylikelythatyouwillusetheWordPressplatformatsomepoint.
WordPress,atitscore,isabloggingserviceplatform.However,ithasevolvedintoawebsiteplug‐and‐playproduct.Through“patchtype”layoutscalledthemes,youcanbrowseavarietyofdifferenttemplatesforyourwebsite’soveralllook.Andwithalittlebitofprogramming
knowledge,youcanevencodeyourown.
WhenyoufirststartoutonyourInternetmarketingendeavors,itishighlyrecommendedthatyoubeginaprojectusingWordPress,especiallysincethisplatformallowsyoutodosomanydifferentthings.Forstarters,familiarizeyourselfwiththeplatformsothatyou’recomfortable
whenitcomestimeforyoutoseriouslyuseit.
Headonovertohttp://WordPress.com/signup/andthinkofasite–anysite.Itdoesn’tnecessarilyhavetobesomethingfocusedonmakingmoneyyet,butifyou’recomfortablewithanofferononeoftheaffiliatenetworksthenbyallmeansgetpracticingwiththat!
Yourmaingoalistogetyourfeetwetwiththeinsandoutsofthesystemandseewhatcooland
possibleusefulthingsyoucando.Forinstance,trygettingsomeplug‐instohelpbolsteryoursiteinoneofdozensofcategories.OrevenbravethethemeworldandoutfityournewWordPressbloginitsowncustomizedskin.Itdoesn’tmatterwhatyoudo,justaslongasyoudo
itonWordPress.Simpleenough,right?
Iftheaforementionedtasksseemabittooeasy,tryandfindsomethingthatWordPresscan’thelpyouaccomplish.Thatshouldbeabitmoredifficult!
Afterthissection,ifyou’vecompletedeverythingupuntilnow,youshouldhaveaprettyfirmunderstandingofHTML,CSS,whatittakestosucceedintheindustry(andnowWordPress–the
specialsaucethattieseverythingtogether)!
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BasicNecessitiesPart5:Other‐OutoftheBoxSites
Contrarytopopularbelief,therearesomeothergreatout‐of‐the‐boxsitesavailablebesides
WordPress.We’regoingtobefocusingonVBulletin,Drupal,PostNukeandPHP‐Nukeinthissection(althoughtherearecertainlymanyothersthatworkjustaswell).Thefouraforementionedsiteseachofferadifferentsetoftoolsforyoutouse.Let’sbeginwith
VBulletin!
VBulletin…VBulletinisanout‐of‐the‐boxsiteservicethatallowsyoutoeasilyandeffectivelymanageyourveryowncustomizedmessageboard.Whiletherearemanyothermessageboardservices,
VBulletinisgenerallyregardedasoneofthetop–ifnotTHEbest!Itsimplifiesthewholeprocessofrunningamessageboard,fromthecustomizationofthesite’slookandlayout,allthewaytokeepingtabsonnewmembersandanyoneyou’vedeemedanadmin.We’llgetintohowa
messageboardwouldbeaneffectivemoneymakingtoollateron,butinthemeantime,IsuggestlookingatsomeofthemessageboardsthatutilizeVBulletin.
Drupal…Drupal.orgisthehometoanopensourcecontentmanagement.Itcomesequippedwithalarge
andpowerfulmixtureoffeaturesanditsupportsavarietyofdifferentwebsitesrangingfrompersonalweblogstolargecommunity‐basedwebpages.YoumaybeaskingyourselfwhyDrupalisevenworthalookwiththewondersthatmakeupthephenomenonknownasWordPress.
Well,itboilsdowntothefactthatsomepeoplesimplylikevarietyandoptions.Atitscore,Drupalisahigh‐qualityalternativetoWordPressforcreatingandmanagingcontent‐basedwebsites.
PostNuke…
PostNuke,isalsoanopensourcecontentmanagementsystem.Forstarters,thesetypesofsystemsarealsoknownas‘nukes’(whichshouldhelpexplaintheservice’suniquename).PostNuke’sprimarygoalistoconstantlyprovidethemostopendevelopmentenvironment.This
serviceisdefinitelyanoptionyoumaywanttopursueonceyou’rereallyupandrunning.Don’tthinkthatbecauseImentionedWordPressasthepremiercontentmanagementsystemthatthisistheonlysystemoutthere.BothPostNukeandDrupalwouldmakeworthyprimarycontent
systemsforanyInternetmarketeranytimeoftheyear.
PHP‐Nuke…PHP‐Nukeisalsoaweb‐basedautomatednewspublishingservice.Asyoumayhaveguessed,it’sbasedinPHPandMySQLandthesystemiscontrolledusingaweb‐baseduserinterface.Unless
youalreadyhavepreviousPHPand/orMySQLexperience,youmightnotbeabletojumpintoPHP‐Nukerightaway.Itshould,however,beplacedonyourradarasitisincrediblypowerful
anduser‐friendly.
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Nowthatyou’vegottenabriefprimerabouttheothertypesofcontentandwebbasedservicesavailable,it’suptoyoutotrythemout.Atthispoint,simplybrowsethewebsitesforthese
services.Signupforanaccountandfamiliarizeyourselfwiththelayoutsandavailableoptions.
Theremainingsectionsofthisguideexplainexactlyhowyoucanapplyeverythingyou’relearningtoyourInternetmarketingendeavors.Ifyou’vebeenstudyingupanddoingthesuggestedassignments,youshouldhavenoproblemapplyingyournewskillstotheremaining
assignments…andhopefullyearninganincomefromhome.Congrats!
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Whattypeofsitedoyouhave?
Perhapsyoualreadyhaveawebsiteandknowexactlyitspurposeandyourintentionswithit.Or
maybeyouhaveagreatideabutaretryingtodeterminethebestvenuetodrivetrafficandrevenue.Inthissection,wewilldiscussthedifferenttypesofwebsitesthatyoucandevelopaswellastheirbestuses.
Determiningyoursite:News/BlogWebsites
Perhapsthemostwell‐knownoutofallthedifferenttypesofsites,newsandblogwebsitesarecreatednearlyeverysecondbypeopleallovertheworld–thankstotechnology.Inthe“out‐of‐the‐boxsection”wetalkedaboutservicessuchasDrupal,PostNukeandWordPresswhohave
madeiteasytosetupanewsorblogwebsiteinthesameamountoftimeitwouldtaketomakeasandwich.
Beforecreatingasite,chooseanichethatyouwanttheblogtobeabout.Technically,youcouldtechnicallyhaveasiteforjustaboutanythingandeverything.However,fromanInternet
marketingstandpointthatprobablywouldn’tbeverysuccessful.Youhavetozeroinonsometypeofnicheortopicthatwillallowyoutocompetefortheattentionofallthepeoplewhoarelookingforsitesjustlikeyours.
Thankstoaggregators(alsoknownasRSSfeeds),browsingdozensofdifferentsitesquicklyisa
breeze.Thedownsidetothisisthatsometimesgoodandrelevantsitesandarticlesareoverlooked.Toavoidthis,makesureyouarewritingcatchyposttitlesandintroparagraphs.Withyournewsorblogwebsite–youcouldrealisticallybecomeanauthorityonANYsingle
topicyoucouldpossiblyimagine–andthedemandisthere!Whiletheremaynotbealotofpeoplealwayssearchingforunderwaterglowinthedarkwatches,youcanbetthattheydoexist–andwhynotbecomethego‐toresourceforthem?Ifyouwantedto,itwouldbepossible!
Takeyourtimewhenresearchingniches.Thenichethatyouchoosecanoftenbethedecision
thatmakesorbreakswhetheryou’retrulysuccessful.Thisdoesn’tmeanthatthereare“incorrect”nichesbuttheonlypersonthat’sgoingtoknowhowyou’llmarketandmoldthesiteisyou.Ifyou’renotplanningonputtingalotofworkintothesiteandyouchooseanultra‐
competitiveniche,guesswhat’sgoingtohappen?That’sright;you’regoingtogetblownoffthemap!
Yourassignmentforthissectionofourtutorialistostartresearchingsomenichesforwhichyoumayliketocreatesites.Intheend,youwantthenichetoeitherrelatetoaproductyoucan
pushorhavesomeothertypeofmonetizationvalue,butwe’lltalkaboutmoreofthatlater.Justfocusonchoosinganice,solid,semi‐specificnichethatyoucouldtailoryournewsorblogsitearound.
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DeterminingYourSite:ContentWebsites
Whentalkingaboutcontentwebsites,theterm“contentsite”describesasitethatoffers
differenttypesofcontentsuchasvideos,songsandphotos(NOTtext–we’lltalkaboutthatinthenextsection).
ThinkabouthowoftenyougotothesearchengineslookingfordifferentvideosorsongstoplayontheInternet.Wow!Now,switchintoInternetmarketingthink‐modeandcomeupwithsome
ideaswhyyouwouldwanttocreateasitelikethis.Goaheadandtakeafewminutes…
Comeupwithanything?Well,let’ssee–there’saconstantsupplyanddemandaslongasyoudon’tlasertargetaspecificvideo,song,orYouTubeniche.There’salsoverylittleworkinvolvedinputtingupthecontentsinceyoubasicallyjusthavetolinkorintegrateitintoyoursite.Unlike
atext/blogsite,youwon’tbetypingupanythingorhiringotherstowritearticles.Instead,you’llclickafewtimesonyourmouse,maybetypeinafixedwidthandheightandboom–instantcontentforyourwebsite.Easyaspie!
Ifyougoevendeeperonapsychologicallevel,theaudiencesofpeoplethatusuallyviewthese
websiteshavequickattentionspansandareusuallymoresusceptibletoclickingondifferenttypesofadvertisementsthanothertypesofusers.AmediacontentwebsitecontainingYouTubecontent,songsorvideosisalsoagreatfirstprojectforyoutoundertakebecauseit’sso
incrediblysimple.Thedesignandcustomizationisfastsoyoucantestallsortsofdifferentthingsbothquicklyandeasilyuntilyoudiscoverwhatworks.
Thereareplentyofwaysforyoutomonetizethesetypesofwebsitesandwe’llgetintothatmorelateron.Mysuggestionisforyoutogoandlookatsomedifferenttypesofmediacontent.
Then,brainstormasiteyoucouldmakeandwhereyouwouldgotogetthecontent.Onceyou’vecomeupwithanideaforacontenttypewebsite,youcanmoveontothenextsection.
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DeterminingYourSite:CommunityWebsites
Communitybasedwebsitesconsistofforum/messageboardsorsocialnetworkstyledsitesthat
aimtogetvisitorstobecomeengaged,frequentlyreturningusers.Whendevelopingacommunity,focusonaparticularniche.Theoddsofgettingpeopletojoinandstayatyourcommunitywebsitearealothigherifthenichecommunityyouhaveforthemisnotavailablein
manyotherplacesontheInternet.Thisisn’ttosaythatyouneedtocreateacommunityforpeoplewholiketocreateartbythrowingpaintontoawallbutyou’regoingtoneedtodosometypeofresearchtoeasetheintroductoryphaseofyoursite.
Themessageboardadminsystem,VBulletin,whichwetalkedaboutintheBasicNecessities
section,isperfectifyouwanttostartaforum‐basedcommunity.Allyouneedtogetstartedisadomainname,hostingandanideaforwhattypeofnicheyouwanttotarget.Thenyou’rereadytoroll!SocialnetworkingsitesareabithardertostartthananInternetforum.Butdon’tletthat
stopyou.Infact,becomingthetypeofpersonwhocreatesasocialnetworkingwebsitebecauseofthatveryreasonwoulddowondersforyourInternetmarketingcareer.Therewardsinvolvedinfinallyovercomingyourobstaclesareincrediblyrewarding–bothmentallyandmonetarily–
sodon’teverletadifficultsituationturnyouoff.
Evenifyouaren’tplanningoncreatingacommunitysiteanytimesoon,yourassignmentforthissectionistomakeasitemapasifyouweretocreateone.Mapoutwhatdomainsyouwouldtrytobuy,howyouwouldadvertiseyourcommunity,yourend‐goalsofthesiteandhowyou
wouldgoaboutobtainingthem.Inthenextsection,wewillfocusonmoregeneral“brochure”websites.
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DeterminingYourWebsite:Brochure&ServiceOrientedSites
Sometimesthemostsimplisticyetfocusedapproachisthebestoneintermsofmarketingon
theInternet.Abrochuresiteisaverybasicwebsitemostoftenusedbycompaniesandorganizationstomaintainanattractiveonlinepresencewhileprovidingcompanyand/orproductinformation.Itisreferredtoasbrochurewebsitebecauseessentially,itisthesametype
ofgeneralinformationfoundinacompanybrochure.Dependingonthelevelofcustomizeddesign,brochurewebsitescanrangefromcheap$100templatestocustomizeddesignsover$8,000.
Serviceorientedwebsites,asI’msureyou’vealreadybeenabletogather,helpvisitorswitha
particularservice.Anexampleofthiswouldbeifyoucreatedawebsitethatofferedadownloadofaprogramthatscannedyourcomputerforadwareandviruses.Youcouldchargeforthisonlineserviceifitwasaqualityservice.Evenifyouofferedthedownloadforfree,youcouldstill
makemoneybyofferingandincorporatingotherelementsandfeaturesintothedownloadandinstall.
Asyou’veseenoverthecourseofthis‘DeterminingYourWebsite’section,youcandevelopjustaboutanytypeofwebsitetofulfilljustaboutanytypeofneed.Themorethingsyoucantryand
test,thegreateryourchancesofachievingInternetmarketingsuccessandultimately,yourendgoaloffinallyearningalivingfromhome.
Congratulationsongettingthisfar.You’vecertainlycomealongwayandintroducedyourselftoplentyofnewmaterial.Nowthatyou’veloadedyourselfupwithinformationaboutthetypesof
languages,servicesandwebsitesthatyou’llneedtoknowaboutinordertosucceed,it’stimetogetintothespecificsofhowtomonetizetheseventures.
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WaysToMonetizeYourWebsite
Well,hereweare.You’vefinallymadeittotherealgoodstuff–howtomakesomecashfrom
yourwebsite.Therearejustasmanywaystomonetizeyourwebsiteastherearewaystobuildawebsite.Dependingonwhatyou’resellingorplanningtooffer,you’llneedtounderstandthedifferentwaystomakemoneyandthebesttimesandsituationstousethem.Inthissectionwe
willfocusoncontextualadvertising,affiliateprograms,subscriptionrevenue,productssalesandfinally,advertising.
ContextualAdvertising…Contextualadvertisingisoneoftheeasiestandmostpopularwaystomonetizeyourwebsite.
ExamplesofthisincludeAdSense,TextLinkAdsandtheYahooPublishingNetwork.WithAdsense,adsareplacedonyourwebsiteandaredirectlyrelatedtoyoursite’scontent.Ifyoursiteisaboutfishandswimming,thenyoumayhaveanadvertisementforascubadiving
companyforinstance.WithTextLinkAds,individualwordsthatareinyourwebsitecontentaretargetedsowhoeverisreadingitcanclickiftheywouldlikemoreinformationaboutthatparticularword.
Throughcontextualadvertising,you’repaidwheneversomeoneactuallyclicksthe
advertisementortextlink.Dependingonthetopicoftheadvertisement,theexactamountyou’llbepaidwillvary.Advertisementsdealingwithpersonallyinjurylawyersandthelikearegoingtopaymoreperclickthananadforachessset.Sowhileyoucertainlycan’tdotoomuch
aboutwhatkindofadsareshownoverall,youcanmakesureyoudon’tfocusonanyunprofitableindustry.
AffiliatePrograms…Forthosewhodon’tknow,affiliatemarketingatitscoreisdefinedasfollows:
AffiliatemarketingisanInternet‐basedmarketingpracticeinwhichabusinessrewardsoneor
moreaffiliatesforeachvisitororcustomerbroughtaboutbytheaffiliate'smarketingefforts.
AffiliatemarketingisalsothenameoftheindustrywhereanumberofdifferenttypesofcompaniesandindividualsareperformingthisformofInternetmarketing,includingaffiliatenetworks,affiliatemanagementcompanies,andin‐houseaffiliatemanagers,specializedthird
partyvendors,andvarioustypesofaffiliates/publisherswhopromotetheproductsandservicesoftheirpartners.
AffiliatemarketingoverlapswithotherInternetmarketingmethodstosomedegree,becauseaffiliatesoftenuseregularadvertisingmethods.Thosemethodsincludeorganicsearchengine
optimization,paidsearchenginemarketing,e‐mailmarketing,andinsomesensedisplayadvertising.Ontheotherhand,affiliatessometimesuselessorthodoxtechniques,suchas
publishingreviewsofproductsorservicesofferedbyapartner.
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Affiliatemarketing—usingonewebsitetodrivetraffictoanother—isaformofonlinemarketing,whichisfrequentlyoverlookedbyadvertisers.Whilesearchengines,e‐mail,andwebsite
syndicationcapturemuchoftheattentionofonlineretailers,affiliatemarketingcarriesamuchlowerprofile.Still,affiliatescontinuetoplayasignificantroleine‐retailers'marketingstrategies.(Source:Wikipedia)
Tobeginyouraffiliatemarketingventures,firstbeginbyresearchingaffiliatecompanies.There
areatonofaffiliatemarketingcompanies,butsomeofthemostwellknownandpopularinclude:Azoogle,Affiliate.com,MarketLeverage,Pepperjam,Convert2Media,Ads4Dough,NeverBlue,andCopeac.Registerwiththecompaniesyoufeelmostcomfortablewith.Thenyou
canreviewtheoffersprovidedoneachnetwork.Dependingonthecompanyandtheoffer,youmaygetpaidperleadorproductpurchased.Whatagreatwayforyoutostartgeneratingrevenue!
Thetypesofoffersoneachnetworkvarygreatlyandwillfullyputtouseyourcreativeskills.The
aforementionednetworksdoagoodjobofdescribingeachofferindetailandinformingyouofeachadvertiser’srequirements.Ateachnetwork,you’llalsogetwhatiscalledanaffiliatemanagerwhowillguideyouthroughtheprocess,giveyoutipsandprovidespecialoffersifyou
turnouttobeagoodaffiliate.
Subscription…Offeringasubscriptionforyourserviceisanotherwaytoeffectivelymonetizeyourwebsite.Whileearlyonyoumayhavetotweakyoursubscriptionpricepoints,eventuallyyou’llarriveat
apricethatusersdeemacceptable(aslongasyourproductisofhighquality).Subscriptionsitesarealsoagreatwaytogetalistofe‐mailsforwhichyoucouldsendoute‐mailoffers.
Runningasubscriptiontypesitedoescomewithsomedrawbacks,however,asyou’llhavetobe
fullypreparedtodealwithanyandallcustomerserviceinquiriesfromyourcustomers–andthatincludescancellations.Thisshoulddefinitelybeafactorthatyou’reawareofbeforestartingasubscription‐basedsite.
Donations…
Donationsareanotherwaytoearnrevenuefromyoursite,especiallyifyouhavefrequentvisitorswhoappreciateyourhardworkandeffort.Thegoodthingaboutdonationsisthatyouneverknowwhenthey’llpopupandyouneverknowjusthowgeneroussomeoneisgoingtobe.
Justthinkaboutit–whatifamillionairestumbleduponyoursiteandwasinaverygivingmood?What’sthis?Athousanddollardonation!
BesidesofferingadonationbuttonwherepeoplecanprovideyouwithaPayPalpayment,whydon’tyoucreateanAmazonWishList?Makethisavailableonyoursite,andnow,peoplethat
appreciateyourcontentandworkcanpersonalizetheirgiftforyou.Ratherthana$3donation,youmayreceivea$50bookorpieceofequipmentyoucouldreallyuse.
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ProductSales…PeopleuninvolvedintheindustryassumethisisallInternetmarketersdo–hawkproducts.
Whileit’struethatmanypeopledosellitemsonline,we’vecertainlyshowedyoumanyotherwaystoearnanincome.YoucouldeithercreateaproducttosellonyourwebsiteorstrikeadealwithacompanylikeeBaytoadvertisetheirauctions.Amazonalsohasanaffiliateprogram
thatallowsyoutosellpracticallyanythingyouwantonyoursite.
Likewitheverythingelsewe’vediscussed,there’satonofdifferentwaystotackletheproductsaleswayofdoingthingssoalwayskeepyourmindopen.
Advertising…Ifandwhenyourwebsitebecomespopular,youcanselladvertisingspacetoothercompanies
whowanttogettheexposurethatyoursiteoffers.Usuallythetypesofsiteswhoeventuallyobtaintheabilitytodothisareblogsthatareupdatedconstantlyandhavealargeandstrongreadership.
Youdon’tnecessarilyhavetowaituntilyou’reahugelypopularwebsitesinceyoucanputcost‐
per‐impressionadvertisementsonyourwebsite.Howevertheseareincrediblyhardtogainaseriousamountofmoneyonandwhenyoursitegetstothepointwhenyou’reearningenoughmoneyonthemtosatisfyyourselfthenyouprobablyshouldbetakingthemdownandlooking
forpeoplewhowanttopayyoutoadvertise.It’saviciouscircleintheendbutit’ssimpletounderstandhowtobesuccessfulwithadvertisingtomakemoneyonline.
Whilefocusingononeofthesewaystomonetizeyourwebsitecannetyouplentyofmoney,thebestapproachistouseaconstantmixtureofallofthemoverthecourseofseveralwebsitesand
campaigns.Internetmarketingisallabouttesting,testingandtestingsomemoretoseewhatworks.Whenitdoeswork,yougunitto115andletitrideuntilthegasrunsout.
YourboxofInternetmarketingtoolsisnearlyfull.Congratulationsongettingthisfar!Nextup,
we’regoingtobetakingalookathowtodrivetraffictoyourwebsite,regardlessofwhatkindofsiteitisorwhatyou’retryingtoachievemonetarily.
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WaystoGetTraffic:Part1
Youcouldknowhowtocreateeverytypeofwebsiteandeverywaytomonetizeit,butit
wouldn’tbeverybeneficialifyoucouldn’tgetanyonetocometothesite,right?Whilefactorslikeyoursalesapproacharejustasimportant,youcouldmakeacasethattheprocessofdrivingtraffictoyourwebsiteisthesinglemostimportantelementofInternetmarketing.Whatgoodis
anythingyou’vemadeorlearnedwithoutsomeonetomakethewheelturn?
Luckily,thereareplentyofwaysyoucangettrafficandwe’regoingtotalkabouteachandthat’swhatwe’llbetalkingabouthere,everythingfromPPC(Payperclick)traffic,SEO(SearchEngineOptimization)traffic,organictrafficandsocialmediatraffic.Let’sgetstarted.
PayPerClickTraffic…
Payperclickmarketingisoneofthemostpopularwaystogettrafficbecauseithasquickresults.Inbasicterms,PayPerClick(PPC)marketingisanInternetadvertisingmodelusedonsearchengines,advertisingnetworks,andcontentsites,suchasblogs,inwhichadvertiserspay
theirhostonlywhentheiradisclicked.Withsearchengines,advertiserstypicallybidonkeywordphrasesrelevanttotheirtargetmarket.Contentsitescommonlychargeafixedpriceperclickratherthanuseabiddingsystem.
WebsitesthatutilizePPCadswilldisplayanadvertisementwhenakeywordquerymatchesan
advertiser'skeywordlist,orwhenacontentsitedisplaysrelevantcontent.Suchadvertisementsarecalledsponsoredlinksorsponsoredads,andappearadjacenttooraboveorganicresultsonsearchengineresultspages,oranywhereawebdeveloperchoosesonacontentsite.
AlthoughmanyPPCprovidersexist,GoogleAdWords,Yahoo!SearchMarketing,andMicrosoft
adCenterarethethreelargestnetworkoperators,andallthreeoperateunderabid‐basedmodel.Costperclick(CPC),variesdependingonthesearchengineandthelevelofcompetitionforaparticularkeyword.(Source:Wikipedia)
Let’ssayyousellapples.YoumaysetyourGoogleAdWordsbidat$.50perclick.Thismeans
thatwhensomeonegoestoGoogleandsearchesfor“apples”,youradvertisementmaybeshown(dependinguponyourbid)totheuserwithinthesponsoredresultsportionofthepage.
Andnow,ifauserdoesclickonyouradvertisementandgotoyourwebsite,youwillpayupto$.50forthattraffic.Thepricethatyouactuallypayperclickisdependentontheimportance
and/orcompetitionofthekeyword.It’stheoppositeofGoogleAdSense.Insteadofgettingpaidwhensomeoneclicksonanad,you’llbeontheothersidepayingforpeopletocometoyou.
ThekeytoPPCsuccessisnotonlygoodadcopy,butalsoexcellentkeywordresearch,qualitytrackingandseparationofkeywordsintodifferentadgroups.Ifyoudon’thaveeachelement
justright,PPCcangetveryexpensiveveryquickly.BysplittingupadgroupsandusingservicessuchasTrackingandProsper202,yourresultswillimproveasyou’llbeabletoviewindetail
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exactlywhichkeywordsareconverting.Byanalyzingthis,youradcopyandyourCTR(clickthruratio),youcanlasertargettheadsandkeywordsthatworkbestforthatparticularniche.
Onceyouhavethisinformation,youcantrimthefatbyrunningonlythekeywordsandads
proventobesuccessful.Bydoingso,you’llalsogetabetterqualityscore(alltheengineshavethem).AhigherqualityscoreisawayofrewardingpeoplewithgoodadcopyandCTRpercentagesbyloweringtheirCPC.Althoughthismaysoundconfusing,afteryourfirstfew
campaigns,youwillbecompletelycomfortable.Afterawhileitliterallybecomessecondnatureandyou’llbeimprovingupontheprocesswithlittletweaksalongtheway.
Sinceyou’llbejuststartingoutinthePPCworld,mostofthePPCadnetworkshavecouponvoucherssoyoucantrytheservicewithoutriskingactualmoney.Lookaroundforsomeofthese
offerssoyoucangetyourfeetwetwithoutlosingyourshirt–alwaysagoodthing!
SEO…SearchEngineOptimization(SEO)istheoppositeofPPC.Youcanutilizebothtactics,butsincetheyaresodifferent,it’shardtosayyoudon’tpreferonemethod.
SearchengineoptimizationisjustaseffectiveasPPCbutittakesamuchlongertoreapits
benefits.Althoughitmaytakelongertoseetherewards,youmustrememberthatallofthetrafficyoureceivethroughSEOis“free”becauseit’sorganic(you’re“naturally”partofthesearchresults,notapayingadvertiser).Aslongasyoumaintainthesiteandmanagethe
optimizationaspects,youcanachievegreatorganicsearchrankingsforalongperiodoftime.
AlthoughPPCisaneasywaytoreceivequickresultsandSEOmaytakelonger,thereisstillvalueinlearningmoreaboutSEO.Todoso,thereareplentyofwebsitesavailableforlearningthetricksoftheSEOtrade.Andifyouknowwhatyou’redoing,withindaysyoucanrankonthefirst
pageforcertainkeywords.
UsuallythekeytoSEOisgettingyoursitetogainanauthoritythroughlinkssentandreceivedfromotherwebsiteswhoareequallyormoreimportantauthoritiesinthespace.Whileyou’re
tryingtogainlinks,youcanbegintoinsertthekeywordsyouwanttorankforintoyourwebsiteandcustomizethehtmltitletagsamongavarietyofotherdifferentthingsto“pleasethesearchengines”.WordPressoffersamightyfinesetofSEOpluginsthatwilldomostoftheworkbehind
thescenesforyou.Allyoureallyneedtodoiswriteyourcontentandkeepyoureyeonwhatyounameyourpostingtitlesanddescriptions.Thesearejustafewtips,butthereareplentyofresourcesonlinetohelpyouunderstandtheartofSEOmuchbetter.
Thistechniquecanbeafairlycomplicatedyetartfullygracefulskillsetattimes.Ifyou’renot
surewhatyou’regoingtodowhenthetutorialisoversinceyou’llhavesomanyideas,IwouldsuggestatleastfocusingoneprojectonsomethingdealinginSEO.
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WaystoGetTraffic:Part2
Organic…
AsImentionedbefore,“organic”rankingmeansthatyounaturallyrankforcertainkeywords.UnlikeSEO,purelyorganictrafficmeansthatyouarenottryingATALLtogetthetraffic.Forexample,let’ssaythatforsomecrazyreasonyouboughtMichaelJordan.com(hadtheInternet
existedbackwhenhewasafreshmanincollege).Afterawhile,somanypeoplesearchedforinformationabouthimthatyourwebsitewouldautomaticallyappearintherankingsduetothedomainname.Completelyorganictrafficrightthere–youdidn’treallydoathingtogetthemto
cometoyoubutyoustillgotthetraffic.It’scertainlyagreattypeoftraffictohavebutacquiringasubstantialamountoforganictrafficusuallyreliesonhowwellyoucanplanoutyourwebsitebeforehand.
Howwellyouresearchandpredicttopicsandtrendsthataren’tnecessarilybigrightnowbut
willbecomebigshortlyisanotherfactor.Youmustlearntobearealtrendspotterifyouwanttogainorganictraffic.Successfullypredictingatrendorfadbeforeithappenswillhaveyoubelowtheradarduringthebuildupfollowedbyyoursitegettingarushoforganiccontentnotlong
after.Abitdifficultyes,butdefinitelynotimpossible.
SocialMedia…Socialmediahashittheroadrunninganddoesn’tappeartobeslowingdownanytimesoon.FirstitwasMySpace,followednotlongafterbyFacebook(whoisarguablythesocialmediaking
rightnow).Intheshadowofsuchbigandbustlingsocialmedianetworks,othersmallerandmoretargetednichesocialmediasiteshavepoppedup.InsteadoftryingtocompeteagainstaMicrosoft,wouldn’tyouwanttoinsteadgivethe25‐30yearoldmaledemographicyour
undividedattentionbecauseyou’dfocussolelyonthem?That’swhatmostofthesesmallernichesocialmediawebsitesaretryingtodo.
Regardlessofwhichsocialmedianetworkyouuse,theimportantthingisthatyouhavetheabilitytomarkettoandnetworkwithhundredsofthousandsofpeople,ifnotmillions!While
theyprobablywon’ttaketookindlytoblatantspammingiftheyhavenoideawhoyouare,theycertainlywouldn’tmindalinkortwoinyourprofile.Youcanevensuggestoneofyourwebsitesinaconversationthatisclosetothetopic.
Thekeytogettingtrafficfromsocialmediaisn’treallyhowyouplasteryourprofilepagewith
ads;it’showyoubefriendcompletestrangersovertheInternettofurtherbuildyourlistoffriendsandconnectionsandthus,theamountofpeoplewhocouldviewyouradsatanygiventime.Thankstothenichesocialmediasites,youcouldprobablyfindasocialwebsitetailoredto
whatyouoffer.
Animportantthingtorealizeandrememberisthatsocialmediaisbeingusedbyjustabouteveryone–tweenstograndparents.Whileitstartedasasocialmediawebsiteforcollege
studentstonetworkwithoneanother,Facebookhasevolvedintoanentirelydifferentanimal,
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capableofrisingtonearGooglelikeheightswiththemanydifferentfrontsofproductsandservicesthattheycanoffer.
Thosearethemostbasicwaysforyoutodriveuserstoyourwebsite.Hopefullyyou’velearneda
lotofnewthingsandnowhavesomeinterestingnewideas.Allofthisinformationmaynothaveclickedyet,butitwill.Thisis,ofcourse,assumingyoudidthemajorityofthedifferentassignmentsyouweregiven.You’veonlycheatedyourselfifyouchosenottodoanything
becausenow,there’sagoodchanceyoumaybestuckattheendofthiswholethingwithabsolutelynoideahowtoputitalltogether.Ifthisisindeedthecase,Isuggestyougoback,writetheassignmentsdownanddoasmanyasyoucan.Theyaren’tpartofsomeabsolutely
guaranteedwaytomakeyouanInternetguru–buttheywillworkwondersinhelpingyouunderstandthevastarrayoftopicswe’vecoveredandmoreimportantly,howtoputthemalltogetherinthetoolboxthatwillbetheammoofyourcampaigns.
Ifyoudidasyouwereaskedthencongratulations!Inthefinalsectionofthisbook,wewilltalk
aboutthe‘ToolsoftheTrade’.Thiswillreallywrapeverythingtogetherforyou.Kickback,relax,patyourselfonthebackandgetreadytolearnthetoolsofthetrade!
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ToolsoftheTrade
Inadditiontoallofthethingsthatwe’vetalkedaboutthusfar,thereareevenmoretools
availabletohelpyouconvertusers,monetizeyoursitesandachieveyougoals.Whilethereisahugeamountoftoolsyoucanuse,inthisfinalsectionwe’llbefocusingonGoogleAnalytics,CrazyEgg,ClicktaleandGoogleWebsiteOptimizer.
GoogleAnalytics…
Justbecauseyouhaveyoursiteupandrunningwithasteadyflowoftrafficcomingindoesn’tmeanyoucan’tstepupyourgame.UseGoogleAnalytics,oneofthebestwaystomonitorandtracktheactionsofyourusers.GoogleAnalyticsisanallinclusivetoolthatprovidesyouwitha
massiveamountofinformationincludingthewaypeoplegettoyourwebsiteandhowtheyinteractwithitoncethere.(GoogleAdWordsactuallygoeshand‐in‐handwithGoogleAnalyticssoyoucanhypertargetyourPPCcampaignsandkeeptrackofwhatthevisitorisdoingafter
theyclick.Thiswilleventuallyprovetobeinvaluableinformation!)
ThebestpartisthatGoogleAnalyticsisfreeandnotverycomplicated.Ifyou’vebeensavvyenoughtosetupanInternetmarketingcampaign,you’lleasilyunderstandGoogleAnalytics.Startusingthistooltoday.
CrazyEgg…
CrazyEggisthetypeoftoolthatmakesyourjawdroponceyouseeitspower.Byutilizingthelatestintrackingtechnology,CrazyEgggivesyounearlyeveryconceivablepieceofinformationconcerningwhatlinksyourwebsurfersareclicking,listsuponlistsofrawclickdataandthebest
part–aheatmapofsortsthatshowsyouwhichpartsofyourwebsiteare“hot”intermsofmousearrowhoveringandwhichotherpartsare“cold”.
Basically,CrazyEggislikea“bigbrother”programthatallowsyoutomonitortheactionsofthepeoplebrowsingyoursite.WithCrazyEgg,youcanalsotrytodecodeerrorswhentheyhappen
withmultiplebrowsers.Talkabouttroubleshooting!
AtfirstyourCrazyEggdatamayseemoverwhelming,butonceyousitdownandstudythestats,you’llstartredesigningpartsofyoursitetotrulyoptimizeitslayout.Andyouruserexperiencewillimproveexponentially.
ClickTale…
ClickTaleisverysimilartotheCrazyEgganalyticalservice…exceptforoneincredibletwist.
ClickTaleallowsitsuserstorecordacertainamountofawebbrowser’sbrowsingcontentsoyoucanseeEXACTLYwhattheyweredoingwhentheywereonyoursite–literally!
ClickTalehasareputationforbeingafavoritetoolforseveralhighprofilebusinesses.Actually,
it’samazingsomepeopledon’tknowaboutityet!Theservicehasalsobeennamed“Oneofthe100MostPromisingCompaniesDrivingtheFutureofTechnology”byTheRedHerringinEurope.
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Justasitsnameimplies,ClickTaleliterallytellsyouanactualtale,orstory–withsomepartsofthattaleactuallyvisibletoyourowneyes!Notonlyistheservicefun,butalsothedatayou
compilecouldmeantheworldforyourconversionspercentage.
It’ssimplyamazingtherateatwhichthesetypesofservicesandtoolshavebeenadvancing.Becauseoftherateatwhichtechnologychanges,it’sextremelyimportantthatyoukeepyourmindopentonewtoolsandmethodologies.YouneverknowwhensomethinglikeClickTaleor
CrazyEggisgoingtocomealong,andthesooneryoucanfinditbeforeyourcompetitors,thebetter!
GoogleWebsiteOptimizer…
TheGoogleWebsiteOptimizerfactorsdirectlyintolandingpageoptimization,ormakingyourlandingpageasuserfriendlyandprofitableaspossible.EssentiallytheGoogleWebsite
Optimizergivesyoutheabilitytotest,test,testandtestsomemore.Youcanfindoutwhatworks,ceasedoingthingsthatfailanddecidewiththerestofthereportedinformationwhichotherelementstofocusoninhopesinordertogainmoreconversions.
Inrecentyears,therehasbeenamassiveinfluxofnewmarketers(withvaryingeducation
levels)providingvariousaffiliatetypeoffers,drivingconversionratesdownandadvertisementratesup.Thismeansyouhavetostayonyourtoesinregardstoanynichechanges,trendfluctuationsandfindingouteverybitofinformationaboutyourvisitorsandtheiractions.That’s
whereGoogleWebsiteOptimizercomesin.
Thetruthofthematteris,beingintheInternetmarketingindustrycertainlyisn’teasywork.Whiletimesaregreatforsomepeople,theycanbetemporarilyroughforothersandwhatyouneedtogetthroughthosetoughtimesisathickskinandanunyieldingdesiretobustthrough
andsucceed.Ifyoukeeptryingandtryingandtestingandtestingandresearchingandresearchingandyoustillaren’tseeinganyconversionsormonetarygain–whatdoyoudo?
Exactly!Fallbackontheknowledgeyou’vegainedinthistutorialandthensighinreliefwhen
yourememberthe532otherideasyouhadrunninginyourheadthatyouwantedtotrybutneverhadthetimeto.
ShoeMoneyTools…Andfinally,themostimportanttoolofthetrade–ShoeMoneyTools!Withtoolsthatwillhelp
yououtinallaspectsofyouronlinemarketingventures(LinkBuilding,SocialMediaTools,PPCTools,andSEOTools)–youwillseebigresultsoneachofyourInternetsitesandmarketingefforts.
Congratulationsoncompletingthetutorial!NowstartusingShoeMoneyTools!