internet marketing 2 21
DESCRIPTION
TRANSCRIPT
Online Marketing
Presented By: Kristin Slice, MA, Business Analyst
IntroductionSmall Business Development Center of Maricopa
Online Marketing Program
Agenda:
E-Commerce and Online Tools
Marketing Tools Overview
Key Action Steps
E-Commerce / Online Business Marketing E-Commerce means the display and purchasing of products online.
E-Commerce Businesses (Examples Amazon, E-Bay, Zappos) - Over 25 Products- Non- Flexible Prices - Little / Non Human Interaction
Online Business Marketing- Store Front - Service or Products - Driving traffic to a website
Your business plan is the foundation for your online strategy ...
Online Strategy
Business Plan is the foundation of your marketing plan
Leverage time and resources
If you build it….
They will NOT come……
Marketing Plan
Integration Your Target
What tools work for your business
3 Elements of Effective Marketing
Relationship Value
Strategy
“In many cases, an E-Commerce company will survive not only based on its product, but by having a competent management team, good post-sales services,
well-organized business structure, network infrastructure and a secured, well-designed website.” – Gspay
Internet Marketing
Website
Social Media
Marketing Strategy
SEO
Website
Social Media
Advertising
Databases / Listings
Marketing Strategy
Websites
Social Media
Definition
Waste of time? Not if done properly!
Relationship, Value and Strategy
Tool Works Best With:
B2B, Investments, Well
Developed Sales, Word
of Mouth
Social Media
SEO (Search Engine Optimization)
Definition
Organic (creative) / Created
Relationship, Value and Strategy
Tool Works Best With:
Impulse Purchase,
Services that People
“Search for”
Advertising / Pay Per Click
Definition
Needs the strongest Strategy!
Relationship, Value and Strategy
Tool Works Best With:
Impulse Purchase, niche
purchases, E-Commerce
Database Listings / Review
Definition
Google, Yelp, Local First AZ
Relationship, Value and Strategy
Tool Works Best With:
Fun-tivities, Restaurants,
Everyone that wants to
drive traffic
Action Steps Choose Strategy for your Business
Learn the Tool or Get Help
Integrate, Monitor, STICK WITH IT and Adjust
Where do we go from here…
Remember Value, Relationship, Strategy
Find the Right Tool
The Opportunities are Endless!