internet innovation strategy
DESCRIPTION
Presentation about understanding the disruptive impact of new emerging technologies on your business. Client presentation (name removed). Presentation created at my previous company Capgemini.TRANSCRIPT
Lee Provoost | Emerging Technologist, Capgemini071009Capgemini Utrecht
Internet Innovation StrategyThe Enabling Technologies and Cultural Trends
Internet Innovation StrategyTogether. Free your energies
Internet Innovation StrategyTogether. Free your energies
http://www.flickr.com/photos/naturalturn/3264726560/
the end of the web
as we know
Internet Innovation StrategyTogether. Free your energies
From one-stop-shopping portal to “the internet of things”
mobile (apps)
user-driven
“everyware”
Internet Innovation StrategyTogether. Free your energies
Case: Layar & augmented reality
Internet Innovation StrategyTogether. Free your energies
Case: Foursquare & location-based social networking
Some observations:• Receive information tailored
to your current situation (e.g. location)
• Both push (give suggestions) and pull (I check in)
• Social aspect is important: where are my friends, and what are they saying about it?
• Relevance: only give information that is relevant to consumer
Internet Innovation StrategyTogether. Free your energies
Identity? Facebook Connect!It’s the social graph that counts!
Internet Innovation StrategyTogether. Free your energies
Social Business Design
Internet Innovation StrategyTogether. Free your energies
http://www.flickr.com/photos/greenboy/416052683/
who are you?
Internet Innovation StrategyTogether. Free your energies
Generation VMultiple Online Personas
use of digital media
genderage
geographydemonstrated achievement
accomplishments
social demographic
“Twitterati”“Clouderati”
Internet Innovation StrategyTogether. Free your energies
The 4 levels of community engagement
Internet Innovation StrategyTogether. Free your energies
Case: MTV Music Video Awards
Internet Innovation StrategyTogether. Free your energies
MTV case continued:the future of Social CRM
MTV Music Video Awards used Jive Social Business Software and Radian6 Listening Platform
• Be aware of the conversation• Listen and respond faster to your conversations• Integrate social media monitoring and analysis with Social CRM and
web analytics• Connect customer history with social media conversations for sales
and support
Internet Innovation StrategyTogether. Free your energies
Case: GiffGaffCrowdsourcing your business
“People-powered” mobile operator (O2 UK) Activities like support/marketing/recruiting crowdsourced to
“creators” and “contributors”