internet information
DESCRIPTION
Internet Information. Information about the growth and impact of the Internet that is of interest to web site owners and developers. Class Information. The clinic is a free series of sessions that has been in continuous operation for ten years. - PowerPoint PPT PresentationTRANSCRIPT
Computer Productivity Consulting
Richard G. Myers
Internet Information
Information about the growth and impact of the Internet that is of interest to web
site owners and developers.
Computer Productivity Consulting
Richard G. Myers
Class Information• The clinic is a free series of sessions that has
been in continuous operation for ten years.• Topics consist of various issues of interest and
importance to site owners, webmasters, and professionals practicing search engine optimization techniques.
• The goal is to help people learn to use the Internet more effectively to market their businesses.
Computer Productivity Consulting
Richard G. Myers
Class Information• Schedules &
notes are posted to the internet.
• To find them, search in Google for “internet marketing clinic”
Computer Productivity Consulting
Richard G. Myers
Class Information• 1st page in the
listings points to the information page.
Click on this page to go to the page containing
class scheduling information.
Computer Productivity Consulting
Richard G. Myers
Class Information• Information will be
shown here about whether there is a class scheduled for the day, and what the topic will be.
• Changes & cancellations will be posted here as soon as known.
Computer Productivity Consulting
Richard G. Myers
Class Information• Notes from the
classes will be posted to the site.
• There are no handouts! This is where the information is available.
Click on this link to find notes from the classes!
Computer Productivity Consulting
Richard G. Myers
Class Requirements• There are none. This is a free class!• The UH SBDC hosts the classes for us and needs
to get evaluations from the participants.• You should have received a form when you came
in through the doors off the elevators.• Please be sure to complete the form and turn it in
at the end of the class.• This is important to get a head count for the class
and keep the services free to all!
Search Changing
Computer Productivity Consulting
Richard G. Myers
http://blog.compete.com/2011/09/27/august-2011-us-search-market-share-report/
About This Marketing Data
Computer Productivity Consulting
Richard G. Myers
• HubSpot compiled this data from a variety of sources, including analysis of our 3,700 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article.
• The following slides are a small selection of the total presentation.
• Subscribe to our blog for new marketing data as it is available: http:// Blog.HubSpot.com
Do Blogs Affect Purchasing Decisions?
• The answer is, “A lot!”
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Most People Read Blogs• If they are reading blogs, you can reach them with
blogs!
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Most People Read (a lot of) Blogs• 80% read 5 or more blogs regularly!
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Paid and Email top Conversion Rate • Rates are low, but social & referral both beat
organic!
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Make Your Offer Free• Offering something for “Free” gets attention!
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Spice Up Your Button• How do you “ask” for action?
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Inbound Marketing is More Effective
• Keeping your cost down enables you to do more with the same budget!
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Inbound Marketing Is More Important
• Note which type is more important, and how the market changes from 2009-10
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Changes in Social Media Landscape
• More businesses consider the social media more important in 2010 than 2009
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Social Media is for B2B and B2C• Where does your business fit and what can help
you most?
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Blogging More Often Drives Results
• Effort clearly pays off!
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Most Business Blogs Post Weekly• How often should you post to your blog?
(Remember the prior slide!)
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Most “Liked” Facebook Page Types • Expect this profile to change as Facebook moves
more into business and search.
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Create Great Content by Blogging• Blogging gives search engines much more to
work with on your site.
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Blogging Attracts More Links• Links on your site are important to your ranking,
and blogging gives you more.
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Blogging Attracts More Visitors• With more material (content), you get more
visitors.
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Blogging and B2C and B2B Leads • Blogging works for B2B as well asB2C
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
# Blog Articles By Leads Generated
• As you blog more, it just gets better and better!
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Leads by Indexed Web Pages• More pages in the index gets more leads, and
blogging helps to get indexed!
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Leads by Keywords with SEO Ranking
• Having more top ranked phrases produces more leads.
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Facebook Fan Pages by Country• Where is Facebook, and where are the fans?
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Most Valuable Channels• How will things change?
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP
Only 28% of Fortune 100 Companies Respond• How can you outperform the big companies? • Respond to your clients!
Computer Productivity Consulting
Richard G. Myers
Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP