internet & importance social media china q3 2011
DESCRIPTION
Actual Insights about social media China q3 2011TRANSCRIPT
INTERNET & IMPORTANCE SOCIAL MEDIA
CHINA Latest update July 20 – 2011
Internet
Internet use
Importance sources
Importance as trustful source
Internet sources Important for DM
Sources for trustful preparations
Importance communication with blogs
Chinese social media Aug 2011
User base and profits of China’s top social
media networks
Major vs Minor China Social Media Networks.
. Youku dominates China’s top 10 online
video sites.
2011, august
Most important Activities in China Social Media.
35.7% Chinese netizens visit China social media networks daily
The 7 types of Chinese Netizens.
China Digital Behavior:
Microblogs vs. Social Networks
Share online shopping sites
China onlineshopping penetration rate
Ranking China’s Social Networks:
Tencent Qzone Tops the List.
Blog power • How does blogger information spread across
the web? 47.1% of respondents visit other blogs through blogroll links; 43% blog find others through search.
• Web peer recommendations accounted for 40.4%. This is important; as we see networked blogs increase in popularity quickly vs. their non-networked brethren.
• 37.2% of respondents browse blogs by friends’ recommendation.
• 28.8% traffic to blogs comes through friend recommendation via QQ or MSN.
• Traffic from recommendations from forums tends to be low; a well as traffic from traditional media. This is likely due to the unique nature of blogs as a sharing platform rather than a one-way communication platform.
• The key takeaway? As in the West, greater networking of blogs within China’s internet space leads to exponential speed and efficiency in growing blog platforms.
Mail=red
Grew of blog
Online shopping
Frequency Online shopping
Reasons Online Shopping
Contacts
• Henk Terol, Mobile +31 (0) 654977703
• Post adress: Hoogaarslaan 22, 1503 WE Zaandam, The Netherlands
• WeB: www.admarcom.com
• Phone: +31 (0)654977703
• http://www.slideshare.net/quita1954
• Skype: henkterol21
• Twitter: seanhenk